Many people have found Internet auctions to be a great way to turn their spare time into thousands of dollars a month!

We recently came across the incredible story of a postman in Council Grove, Kansas. In his spare time, he was bringing in over a thousand dollars every month, simply through selling items through Internet auctions!

And the best part is, that guy is not the exception, he's the rule! If you really want to apply yourself in this direction, you could make far more money than he brings in!

For example, a couple we know of in Wyoming has been bringing in $600,000 . . . all through placing items for auction over the internet!

People who are discovering the tremendous potential of Internet auctions don't have to handle it like a full-time job in order to bring in the big money. In fact, many people are pulling in mega-bucks by simply doing it on a part-time basis. It could easily go from being a part-time hobby to part-time wealth!

The biggest success stories out there are people who have focused on a niche market, offering items for auction that directly appeal to a certain factor of the population that is greatly attracted to that specific type of prospect.

Picking the right niche market - like, for instance, offering an antique Etch-A-Sketch to collectors of antique toys - will bring you LOTS more money than if you were to offer it to a general audience.

The old toy will be worth more to that market - it'll be something special to them - and they'll be willing to pay much more for it than anyone else!

Right now, there are thousands of people all over the country - all over the WORLD - who are making excellent money on these Internet Auctions, and are doing it all on a part-time basis. And the same could be true for YOU!

There is such a community spirit over the Internet that, when you do something right, people are more than happy to make it known to the rest of the world. You sell one item and get one happy response, and you're on your way. The same is true of buying items and paying promptly. The seller actually posts a good response and that also reflects on your integrity.

One of the things that we find most fascinating is the virtual community concept that online folks follow.

Imagine, if you will, walking around a city and everyone has a sign on their head saying things like, “Makes good on his promises,” or “Once in awhile renigns, but he may be okay most of the time,” or “Don't trust this guy with large sums of money.” That's the kind of community this is. Just look around the message boards of the Internet auction sites - look for reports from both buyers and sellers who have used Internet auctions. This is how to make 99.9% sure your customers will pay for the products they're bidding on - before they even win your auction!

There are dozens and dozens of Internet Auction Sites out there, and many are not necessarily busy with the high traffic that sites like eBay get.

You could browse the “not-so-popular” auction sites and look for good gems! This is how to instantly know whether a product will sell for more than you're paying at auction!

People put good products up for sale on these sites, and you can pick up some items dirt cheap on these less popular auction sites! Buy items at a low, low price, then turn around and auction them on the higher traffic sites like eBay and sell them that way!

Because the traffic is so much better on these higher traffic sites, in many cases you can sell something that you picked up for dirt cheap on another auction site for a lot more money! Buy Low - Sell High!

The last few years the prices have really shot up on postage, paper, and magazine advertising, and the trend hasn't really flattened itself out yet. Think about this - that means that it's more costly than ever before to start a mail order business. Many people who could have easily started in mail order two or three years ago are having a difficult time with it now because the price rises have become so dramatic.

This adds even more excitement to the opportunity of an online business! Now, people are able to get on the Internet, create a website, and have a website that can virtually compete with websites created by multimillion dollar companies!

Why? Because the costs an Internet marketing campaign will incur will almost never come close to reaching the sky-high rates direct mail and mail order have been suffering from the last few years!

You could save tens of thousands of dollars a year in advertising expenses - THIS YEAR! Put more CASH in your pocket!

On the Internet...

- You don't have to spend millions.

- There's no envelopes.

- There's no printing.

- You don't have to pay a mail house to stuff everything together.

- There's no list rental.

All of these costs are eliminated! Even though all the costs are going up in regular mail order, people still have the opportunity to start a small or home-based business on the Internet without going into serious debt.

They can do it for $50-$60 per month and have a World Wide Website where they can market products to virtually any country in the world!

Here's the one thing you can do to instantly find out exactly who's visiting your site. (HINT: This has nothing to do with hit counters . . . ) One of the things we've seen that's very successful - even in the BBS business - is to make certain your website has a way for people who visit your site to either fill in a guest book or mailing list form or some kind of informational form that gets emailed to you.

These website guest books will collect mailing list information - names, e-mail addresses, perhaps normal mail addresses, phone numbers, etc. - which gives you the ability to send follow-up materials to anyone who visits your website!

By doing this, you'll be able to see exactly who's visiting your site . . . and you'll be able to build up your own mailing list . . . or e-mailing list, if you prefer . . . of qualified prospects to e-mail your offers to!

Many time, new marketers think, “Okay I need to look like a big corporation because people trust corporations.”

Is that true? NO! You want to have that personal relationship because people will send their money a lot more freely if they feel they know you and they have that bond. They want to do business with someone else and they like having that connection - if they feel they can contact you and you'll answer questions - that you empathize with them. They want to work with another living, breathing human being - not a cold corporation.

And that has been the key to our success. We don't hide behind our business. I put my face right up there and my reputation out there. People trust that! It gives me more credibility! It certainly brings in the sales, and you have the power to do that even more so on websites than you do in print advertising. BUILD TRUST! This is how to instantly become recognized as completely trustworthy on the Internet!

One of the guys who really started it all was the guy with the Site that had a joke every day. You would send him a dollar and I guess thousands and thousands of people sent him dollars in the mail.

He would send you a joke every day, and a lot of people had this at their office: sales people, accountants, anybody. When they opened their email they'd get a good laugh at least from one. And in there, he would sell advertising. He didn't even have any products. No shipping. No inventory. He just sold advertisements that would go in with the joke.

People would see the joke and they had the option to either just erase it, delete it, or a percentage of them would see what you were saying (a link) and they'd click on it. And they can track those click-throughs.

When they had proof of the click-throughs of thousands of people (the impressions on the ad) then of course more and more people wanted to buy an ad and his joke everyday.

This e-mail, as long as it contains something of value besides a sales pitch, is welcome in their mailbox.

Laughing all the way to the bank! How one man turned a simple joke into millions of dollars on the Internet! It's absolutely true.

What a great idea! That's the magical power of the Internet and, again, the computers are involved so they can keep track for you.

When you buy ads in magazines you've got to take some salesman's word and maybe if you're lucky, the magazine's audited by an outside girl to tell you exactly how many copies they've delivered.

But they can never tell you how many people will actually see your ad and respond to it. On the Internet, this type of advertising is quite often tracked by computers and can literally tell you: we delivered 33,000 impressions to your ad today.

There are actually people out there right now who are charging by the impression... and you could be doing the same thing!

The benefits of publishing your own newsletter on a website are tremendous!

Again, it develops that rapport. It builds on this on a weekly basis. It also has the power - the power to help you become and “instant expert” and double your profits! Do it all online . . . without talking to anyone!

Here’s the real power behind publishing a newsletter - It establishes YOU as an expert! You know all this stuff. Suddenly, I know all this stuff that I’m pulling together even though you’re getting it off of sources that someone else could. I’ve picked the right stories that you might be interested in and put it in a readable fashion and presented it to you.

And it adds value to what you’re offering on your website or by e-mail because you can always establish a price value for your newsletter. And I recommend you always put a subscription price!

Even though you’re giving it free, you let your customer (the person who visits your website) know that it has a value of $79.95 a year or $129.00 a year or what-not.

Here’s something that could bring thousands, maybe even millions of people to your website - but do it absolutely FREE of charge! It’s how to get your website listed in dozens of directories and books - FREE! The way to do that is to get your website listed in various books, manuals, and directories.

One of the things that we want to point out to people is, you can go out there and advertise your website in newspapers and in general publications, but you’re going to make a lot more money if you market your website to your market.

If you have a website with arts and crafts products, you’re going to make a ton more money if you advertise your website to the arts and crafts market.

And that’s the same with any type of website. As long as you market it to your particular market, you’re going to make a lot more money than going to a general market.

So when you’re looking at what books, directories, and manuals you want to have your Website listed in, look at what books, directories, and manuals your market is reading! It’s 100-times better than search engines!

I picked up a book the other day that was all about a certain type of collectible. In the very first chapter, the person writing the book listed 3 or 4 websites that dealt with the topic of that book. I looked up those websites, and the traffic on those websites was phenomenal! In asking these people how well they were doing financially, they were telling me they were making a ton of money and they were literally doing no advertising! All the advertising was free in some of these books, manuals, and directories.

So, if you can go out and find (whether it’s in your book store or self-published) books, manuals, directories, guides, whatever, reports even - and you contact them and say “Look, I’ve got a website that I think the readers of your publication would be interested in...” In many cases, what the author of that book or publication wants to do is get the hottest, most updated information they can in front of the people who are reading that book.

In many cases, they’ll go ahead and include your Website information absolutely free as a service to their readers!

We have a friend whose next door neighbor who told him his whole business is collecting old, antique fishing paraphernalia (lures, old rod and reels, and antique stuff related to fishing). He has his own website and he sells to collectors all around the country both with his Website and also with a little homemade catalog he did.

But he said he’s making a great living and all he does is deal in antique and old fishing paraphernalia My friend was just astounded! And I think he doesn’t want to go the general publications - he wants to be very specific when he promotes his site!

This is the power of a “niche.” Many people that are looking for a product or service to sell on the web or on the Internet, are not thinking small enough. Sometimes the secret to making a lot of money is to actually think as small as you possibly can. The fishing lure man is in a very specialized niche area.

You wouldn’t think a person could make money in that area . . . until just now . . . It just goes to show you.

And there are specific publications that he could get free write-ups in, where a percentage of their readers would be interested in that type of thing. Too many times when people think about getting rich with different products and services, they think in terms of “mass markets” instead of thinking in “niches.”

Part of the importance is trying to match your particular product or service with a very specific market for it. In today’s world, specialization seems to be the byword. It used to be you just looked for the lowest common denominator and tried to please everyone and do mass marketing of a generalized product. The big, big companies are hard to compete with (Wal-Mart and Microsoft).

Who’s going to compete with the guy who’s working out of his house selling very specialized things like these antique fishing lures? If you have a little niche, you can learn that whole niche, you can become known as “the guy or the woman who’s a specialist in that area”.

You really get to know the magazines, the mailing lists, you get a website that’s very special. You have a niche. And yes, niche marketing is a big thing these days. Instead of mass producing, mass marketing some generalized item, you can sell something that’s very, very specialized. It’s thinking small - it’s so small, it’s just a little slice of the whole market - but it’s enough to support you in style for the rest of your life! It’s a great concept to do “niche marketing!”

The big companies out there just don’t use free publicity ideas. We’ve been selling information on free publicity, and we’ve developed courses to teach other people how to use it. Paul Hartunian has traveled across the country telling people to get free publicity and free advertising. And yet, the big companies don’t seem to get the message. The small guys like us are using it with great effect. But Microsoft and Ford and IBM - they just spend and spend and spend.

So instead of trying to re-educate a big corporation, there’s a way to profit from what they’re going to do in spite of what we tell them. Cars.com is a national online newspaper. You’ll be able to go on and advertise your car or buy a car just like the classifieds in your newspaper but it’ll be on the Internet and it’s all cars. It’s a great idea! So to launch it, they’re going to spend a few bucks. They’ve budgeted 25 million dollars - just to launch the company! We have a friend who used to own an ad agency. He formed one at first just to get discounts on magazine ads. You see, if you have your own ad agency you get a discount when you buy an ad at a magazine. So he said, “You betcha,

I’ll do that!” The next thing you know he started doing a lot of stuff in the ad agency business. He wrote ads and became a list broker. So when he sees someone’s going to spend 25 million on advertising, he immediately wonders what his commission would have been if he were the ad man?

What would he get if they spent that on lists? Well, you’d get 20% or $5,000,000, if that was all on mailing lists. He’s also sold printing. What would 10% be? Well, 2.5 million if you’d spent all that on printing. On magazines, you get 15%, so he always thinks, “How can you make money off all these big, big dollars that are changing hands on advertising?” Well, the way to do it is to sell advertising on your Website. Now you have a Website, you have your products on there, but then how do you generate added revenue without added work?

Online advertising is incredible right now. It’s a “feeding frenzy!” It’s the one proven sustem you can use to make thousands of dollars a month on your website - and NEVER SELL a single product! There’s an advertising bureau that’s similar of like the direct marketing association - it’s called The Internet Advertising Bureau. And they estimated that $2 billion of ad revenues were generated for online advertising last year. So you can talk about all the products that are being sold - but advertising is generating billions and billions of dollars!

We have a friend and business associate who just set up a Site that’s about wine. He’s into fine wine - he lives right near the wine country. He likes to go to these wine tastings and visit Mandavi and Viavi and the famous wineries.

So, he’s set up a Site - it’s brand new, he’s still working on it - which will review wine. There are magazines and newsletters out already that do this and they sell a ton of advertising. So he’s setting up this Site - and it’s free. He’s not charging anything for it . . . just like the Internet, when it first started, was free. And then he’s going to go to the wineries and say, “Your wine has been reviewed on this Site.”

Once they see he’s for real, the same advertisers that are in the magazine will start wanting to place ads on his Website.

Most of these magazines, as you know, make all their money from the ads. They don’t make their money from subscribers. So he can skip that whole subscriber and printing thing and just go on the Internet and have an Internet review magazine.

You could do that with any kind of a product!

You write to all the other publications about food, about wine and travel, you get American Express (give them a free ad on your Site) to put an exchange ad on their Site, you could do it with airlines, you could do it with food.

And then there’s all the other magazines - you could get news releases in there. They seem to be pretty cooperative. They don’t feel you’re in competition with them. This is how you can live the life of a millionaire - get free products - and make a ton of money with your website!

There was a Site that actually sells wine that was written up in Money Magazine. And Money Magazine doesn’t feel any threat. They said, “Oh, this is one of the best Sites on the Internet!” They talked about Virtual Vineyards, and they got tons of publicity. Our friend talked to the guy at Virtual Vineyards and he said when that story came out they could barely keep up. Their Site was red hot for weeks after that story was in that magazine!

The publicity can drive people to your Site and then all the advertising brings in tons of revenue. And if you exchange ads, it’s a way that you can trade advertising for free with a huge and successful Website. Imagine if you traded an ad with Amazon.com (one of the most high traffic sites on the Internet)!

If you have a merchant account - or even if you don’t - here’s a great way to create an ongoing residual income for yourself. Here’s a powerful way to automatically make $5,000 a month on your website!

If you’ve got 100 people - 100 banners or however many you had on your Site - and you’re charging just a few dollars a month for that, you create a nice income for yourself just automatically every month charging them to leave that banner on your Site.

This way you know every month exactly how much money you’re going to make. For instance, if you did charge $50 a month and you gave your customer some prominent advertising space - rotating banners that rotated quite a bit - all you need is just 100 customers!

And every single month without doing anything at all you’d make $5,000 a month on your Website! That’s incredible! And again, it’s all pure profit too! Anyone can do this with little-to-know effort . . . why not YOU?

The ultimate product to sell is not a product at all! It’s a service that’s needed by every single business, every single entrepreneur, anyone anywhere all over the world that has something to sell. The #1 thing that they need is advertising! Unless they get their message out there to the people they’re trying to reach, they don’t have a business. They are dependant upon finding the right places where they can advertise.

Once you get one customer - that customer can pay you month after month, year after year. And a multiple of those customers can make you rich every single month without doing hardly anything at all. It’s the lazy way to Internet riches! It’s how to make money with NO product, NO shipping costs, and NO inventory!

And, if you’re constantly getting more and more people into your Site, there’s a good chance that you’ll be able to legitimately ask for more money every month as you get into this a year, two years, three years where your customer base is increasing. You have a legitimate right to ask them for more money each month. So you could literally be compounding your income every month, every year.

Want to turn your ads into sizzling cashgenerators? Want to know the 150-YEAR-OLD classified ad secret? It’s being as dramatic as you can, trying to really captivate people’s imaginations. That’s been the secret for the last 150 years with regular classified advertising!

It’s a dynamite idea! We have a friend who was telling me about an ad on the Internet (a banner) that he responded to. He’s looking for a foreign wife. He saw a banner that said, “Russian Women Love American Men.” That is such a dynamite banner for a single American guy who thinks he’s interested in women from another country.

It’s that whole process of asking a question, getting people really excited or getting them curious. And they say, “Wow, you know, Russian women love American Men?” Or “Stop Hair Loss?” or whatever - it’s something that a person then just wants to investigate. In mail order, in the classified ads, in the advertising you publish in mail order - you’re having to entice not only the curiosity but use such intense curiosity that the person is willing to either pick up a phone and dial a number or fill out a card or an order form and request more information and send it through the mail.

We’ve seen this concept of using headlines rather than a lot of the banners that have a lot of text on them and they look more like a small display ad rather than just a teaser classified type ad.

In fact, we’ve seen some people now that don’t use banners - they actually just put a headline right in the middle of all the rest of the text on someone’s Website. This is how to “trick” people into responding to your banner ad! More people buy from you with this simple secret!

Paying that directly in with this headline where you just have a couple of words with a question mark would make people look at an ad, or click on it even more, because it doesn’t look so much like a banner ad where there’s a lot of copy and they get to read them or download them then you say, “Now to get the whole package, here’s how to order.”

It doesn’t look so much like an advertisement - it looks more like a statement and like something that might pique people’s interest.

If you sell a book or manual, try putting the first chapter of that manual or the first chapter of that book on your Website.

C-Span, the cable Network that covers politics and a lot of non-fiction topics, has been doing this for a long time. In fact, they have “Book TV” every weekend on thousands or hundreds of cable channels around the country. We recently heard that many of their authors are selling all kinds of books because they get the 1st Chapter and then they say, “Go to Amazon.com or go to Barnes&Noble.com and you can buy the book.” I understand it’s working just like a Rolex. This is how you can get your book reviewed on cable television - FREE!

Now, if you have a manual you can do this. You can do it with a book. Let’s say you’re selling some CD-ROM or floppy disks and have all kinds of reports on it. Pick a few good reports! Put them up there!

If you’re selling that CD-ROM of 750 reports, you want to give away some of the BEST ones so they say, “Wow! If this report is so great - I’ve got to have the rest of them!”

The Instant Publisher CD-ROM gives you the rights to sell 750 How-To Reports that are all on one CD-ROM.

Each day, or maybe only each week, you put a different one of those 750 Free Reports on your Website as an enticement to get people to your Website. Then you can run a free publicity offer. You could get someone to publish an article about you that says, “Visit this Website to get a Free Report. The Report rotates every Week. You can get a Free Report that will give you a different Money Making idea every single week.”

Then at the end of that report it says that to get a full 750 of these, complete with reprint rights, click here and read more about it. That could be a very powerful idea!

Make sure you put some of the best reports up! It’s the easy way to sell information online! It’s how you can turn other people’s curiosity into truckloads of cash!

Here’s a very simple marketing plan. It’s proven to work. And now, this new Electronic Marketing Strategy of using traditional Direct Response Marketing to drive people to the Website makes that simple plan much, much more powerful! We’re mailing simple, dirt-cheap, tiny postcards to our customers, whereas, we used to mail great big sales letters to our customers. On each postcard, we just try to get them to come to our Website.

That’s the only purpose of these dirt-cheap little postcards - just to try to excite people enough to turn on their computer, go to AOL or whoever their Internet provider is and dial up our Website. Then those customers are instructed to either scroll through our Website and read all of our sales copy or they can download all of our sales material as well as an order form and they can then send their money directly to us.

For the cost of the dirt-cheap, tiny, little postcard - we’re able now to do the full selling job that used to cost us many, many tens of thousands of dollars every single month. This is how to use tiny website!

Many people we’ve talked to say the same thing, “I used to do business by Mail Order/Direct Mail or run ads. Forget about it! I’m just putting everything on my Website and that’s it! And I won’t have the postage and the printing costs and the advertising costs.” That mentality is the #1 mistake website owners make - now, how to avoid it!

The most successful people that have Websites use Direct Mail. They use print advertising. Some of the big companies use radio and TV to drive people to their Websites.

Don’t ignore traditional Direct-Marketing techniques that can drive thousands of new people to your Site.

The proof that these Direct Marketing methods work to drive people to your Site, is the fact that you are seeing more and more companies that aren’t even listing a regular way to talk to them. They’re not listing an 800#. They’re not even listing an address. There at the bottom or even middle of the screen in big type is their Web Address.

And you’re starting to see it in print ads, in direct mail. They know the power of the Web - so they’re JUST listing that Website.

We’ve always loved package inserts because, before the Internet came along, they were kind-of the similar appeal - you didn’t have postage (because they ride along in a package). You didn’t have to rent a mailing list (because, again, they ride along to somebody who’s already buying something else)! It’s just advertising that rides along in a package. They insert it in there before they tape the box shut.

Package inserts are a great way to advertise your Website. They’re how you can advertise your website address in hundreds or even thousands of special little tiny packages! Here you have a proven buyer! This is somebody who actually bought something. And now he’s getting a package in the mail, he just bought this product, cut open the box and pulled it out. It’s like Christmas - “Oh boy! Here’s the product! I couldn’t wait for it to arrive!” and then in with it, there at the moment of truth, is your advertisement.

This has worked well for years for a lot of people. And now we see Websites being advertised in this way. They’re putting Websites on there and they’re advertising their Site address in addition to a plain, old package insert ad.

This is a non-traditional advertising method that can often be absolutely FREE! It requires just a little bit of your time.

If you’re working with an Internet service provider, such as our own company that charges you a little bit of something to do a little design work (it might cost you 10 bucks now and then to have this idea of mine implemented once or twice a month), it’s dirt cheap.

We spend a little bit of time, it’s very targeted and powerful! Exchange links or banner ads. Let’s look at links first, with other Websites. This will draw people to your Site.

When you’re out browsing the Web, look for Sites that are similar to (but not directly competitive with) your Website. Just e-mail the Webmaster of that Site and, almost everyone of these Sites that you know of - any good Websites have got a place where you can leave some e-mail and offer to exchange a link to their Site with your Site. These people are ready, willing, and able to help you make more money with your website!

Essentially, all you have to do to get them to do this is get their Web address (you already have that because you just visited their Site - it’s showing right in your Web browser) and give them, in your email, your Website’s Web address and a brief one sentence description of what your Website is.

They’ve got visitors that see this link and click on it and it takes them directly to your Website. In return, you put these links together on a single page of “here are important links you need to know” that you can just have updated once or twice a month on your Website that take people back to them.

Current research shows that almost 70% of people who find a Website don’t even find them through search engines, as powerful and useful as those are. They find them through links through other Websites. So this could be a really powerful addition to your arsenal!

Banner ads - a banner is just a link to your Website that takes people to a Web address. The only difference is, it’s like a little graphic picture that advertises your Website. 70% of your website sales can come from this single source! Will you use it? It has your logo in it and a brief message like, “Make More Money at Home!” and your logo, click here for free details on the Y2K problem or whatever free report you’ve got . . . whatever.

You can create these or you can, very inexpensively, have someone do them for you. For example, you can create one for say $50, by a graphic designer. They’re a very small, tiny graphic that you then just attach to your e-mail that you send to someone saying, “Hey, would you like to display my banner ad?” In return, they provide you with a graphic and their Web address and you can place these on your Website. In return you get FREE advertising on dozens and dozens of Websites that have a lot of traffic.

This is a tradition among many Website owners. You’ll get some guys that say no, but it’s well worth asking! It’s just a matter of spending a little time while you’re browsing the Web on your computer. You find a Site that’s interesting to you - you know it is to others - trade a link to it!

One of our pet peeves is the fact that everybody is so worried about competition! It just drives us crazy! Never worry about competition! We’ve heard it so many times from so many customers and we try so hard to change people’s attitudes. What do you say to the person who’s reading this thinking, “I’m not going to put anybody’s link on my Website - that’s going to drive business to them instead of me!”

The Web is totally different - it’s a completely different world than inserting a flier for someone selling a competing product with you in your own product. You’re providing a resource that people will bookmark and come back to your Website to find links to other Websites. It’s a whole different ballgame here! You’re actually providing a resource! One of the things that people on the Web are constantly looking for is a good place to go to other places on the Web.

Everybody’s heard of Yahoo. It’s a multi-billion dollar business in just a few short years. Guess what their whole business started out doing? It was nothing but a place to go to other Websites from. On top of that, every link you add you makes sure you’ve got a link on their Site bringing people to you from their customers. Anybody who clicks on a link and goes to another Website just has to go up to that little button that says “back” on their browser, hit back, and pow! - they’re right back to your Website!

They can go over these links and use them to go check out other stuff. And so what?!? There’s so many billions of users on the Internet, all you want to do is get enough traffic coming through consistently to make the sales from those customers who chose to buy from you.

We have a friend involved in credit card processing and he’s got hundreds of people, maybe more, that have entered our Site to say, “Hey, can I put an advertisement for your Site on my Site?” and he’d pay them if any business comes through. Sometimes somebody clicks on that banner which goes to another Site, which goes to another Site, which goes to another Site and eventually they end up on yours and they buy your product.

He talked to some of his customers and ask, “How did you find us?” And they say, “Well, I went to buy a CD-ROM but I clicked over to another Site that had printing because I needed to get printing, then I clicked to another Site that had a mail room and I clicked to another Site that did packaging, then I clicked over, clicked over, and eventually clicked over to a Site that said ‘Hey, need to accept credit cards for your sales? Click Here!’”

They just kept bouncing around til they found them. And it’s beautiful because they get business they wouldn’t have had. The people who actually sent the customer to them gets paid a nice fee, and everybody is happy and the customer’s satisfied because with just clicking his mouse he’s been able to get everything he needs for his new venture. It’s wonderful!

It’s so ridiculous that people worry so much about competition. Because it’s silly!! By joint venturing with these other Sites you just get your message across to so many more people. It reminds us in Mail Order of a mailing list. Over the years, we have made hundreds of thousands of dollars by renting out our names to mailing list brokers and to companies who used our buyers’ names.

There are some companies (we still run into them) that say, “These are my customers and no one else shall ever have them!” They won’t take this money! These thousands and thousands of dollars they could make every year, tens of thousands, because they have this crazy idea that they’re not going to share with anyone else. It’s really ridiculous!

Anytime you drive past a McDonald’s, Burger King, or a Wendy’s, look around and within a block or usually across the street you’ll find the competition. And they both make more money because they’re both there. People know food and they move to that area. Next time you go in front of a fast food place, look around and you’ll see a competitor.

One of the most popular shopping centers in San Diego, actually in San Marcos now, is a real innovative shopping center . . .

The whole shopping center is restaurants! There’s an Italian restaurant, there’s a Chinese restaurant, there’s a steak house, there’s a Japanese place, there’s any kind of restaurant. There’s a Thai restaurant, there are about 12 or 15 restaurants all in the same strip mall and they all are doing more business than they can handle!

The shopping center is ONLY for restaurants. There’s no bookstore, there’s no electronic store, there’s no clothing store. Every place in there - and we think there are about 15 now - is a restaurant! That would be the place we’d want our restaurant!

Have you noticed how every bookstore has a coffee shop in it now? If they were real scared they could say, “Every dollar spent on coffee is one dollar less that’s spent on books or vice versa!” Instead what they do is say, “Hey, sit down and read a book! Have a cup of Java. Take your time. “They both make more money!

The other thing to keep in mind is they call it the World Wide WEB because it’s thousands of decided they wanted a little tiny web of their own, so there’s 25 million different little webs. But how effective would that be compared to this gigantic WEB that covers the entire world?

There are a lot - a whole lot - of companies on the Internet giving away free Web pages. Now, they’ll call them Sites, they’ll call them lots of things. They’ll say they’re free, and some of them will charge you once you dig a little deeper.

But there are truly some Internet companies that are giving away free Websites! An example is GeoCities, and there are a lot of others. Even some Internet service providers that you get your Internet access through, like America Online, will give you a small amount of space to put whatever you want up there.

The thing that we would recommend for people to do is, take advantage of all that free space you can get, the stuff that is truly free.

Use it as basically “teaser copy.” Put a small, one-page, display type ad up that gets people’s attention, tells them a little bit about your product, and then gives them a link to your main Site that is your full Site that sells your product. This is how to get FREE websites that will stampede herds of hot prospects to your website!

One of the things that is nice about places like GeoCities, and other Sites like that, is that they also have member directories. That’s where someone who is interested, in for example a business opportunity, enters that key word and they can pull up a list of all the members’ Sites that are related to that.

So, basically, you become a part of a directory that people can automatically pull up and then they look for certain subject matters. The more of these you can get on, the more people you can drive to your Site. That’s one of the things that we think a lot of people can do that they don’t do now.

They think that these free Sites are cheap, they don’t give you much. But if you use them and take advantage of them as just an introduction to your Website and as a free display ad, so to speak, that draws people to your Site, that could be a real advantage.

Here’s another powerful and proven marketing strategy to make people visit your website again and again! One of the great things about website discussion boards is that it’s so easy to position yourself as an expert. There are three kinds of people who visit those discussion boards and participate in them. There are the people who ask the questions. Then, there are the people who answer the questions.

You’ll notice that there are a lot more people doing the asking than there are doing the answering! If you can, answer those questions and provide that valuable information and insight and also provide that link to your sales letter or your product information, then people instantly look at you as an expert.

That can be a real way to build rapport and get people to visit your Site and consider you an expert! There are actually three groups of people on most of these forums. The answerers are the ones that are going to benefit the most. The third group, that benefits you as an answerer, is the one that only reads the news. They browse and never ask a question. They just look around, read, and absorb all the information they can.

When it comes to Internet forums and discussion boards . . . those messages that you post with an answer and a link to your Web page, stay on those news groups almost forever! There are even places that archive past news groups when they get old, so people can go back and read that.

We have gotten responses to our own answers we’ve posted on news groups, over a year ago! This is how you can turn 60 seconds of your time into sales and profits for years!

And it’s free! Carry this idea one step further. In every e-mail program today that we know of, every one that I’m familiar with allows you to create what they call a “signature line.” That’s where you can put this, and it’s on every message you leave at that point at the bottom of your message. It just automatically inserts it for you when you’re posting the message.

You can go to a message group discussion and, say, you are interested in “painting in oil at home.” You could actually go to the interest groups that interest you most and discuss oil painting. Get into it, enjoy it, have fun!

Every message you post at the bottom has this little two-line tag line. “Oh by the way, interested in some business opportunity? Interested in making more money at home so you can paint more often?” Add your tag line with your link to your Website. That’s not considered an ad in these news groups. That’s just a tag line at the bottom. As long as you don’t get carried away with it, it’s a perfectly legal and acceptable way to do it.

You’re providing a service to the people that go to the news group! It’s more of a soft sale than anything. Then the hard sale can be done once they go to your Site! You can do whatever you want to do! You have to be careful about not blatantly trying to sell to people. First of all, it’s a turn-off to all the people on the news groups. Second of all, the owners will kick you off. But then when they come to your Website, you can do whatever you want with them.

If you just get on there and post ads, on most news groups you can get yourself kicked off or locked out. Or what people will do individually is, they’ll set their e-mail filter to ignore anything from your e-mail address when they’re browsing that news group. It will just block you out so you’re not even being seen!

There are so many places where you can get free advertising or “almost” free advertising on the Internet. We know our service provider, where we get our e-mail and other things, will give clients a noncommercial Web page free. But we’ve found that if we’re willing to pay $35, they’ll let us have a commercial Web page. Putting announcements on that page to drive them to our Website has turned out to be a very smart move. Make your Internet advertising sizzle! The #1 thing you can do right now!

There are literally hundreds and thousands of Sites on the Internet Web where you can get low cost or free advertising. The trouble is, people do this to just drive more people to their own Sites. So they have cheap advertising or in some cases free advertising. But there are thousands of ads! You just get lost in that tremendous quadram of ads.

Fortunately for you, even though there are hundreds or thousands of ads on these Sites, most of them are bad ads. 80% - 90% of them will never get much response because they do not turn anyone on! They try to sell a $30 business book from a 25 word ad, it just doesn’t work! What you want to do is have a dynamite headline! You want to knock the reader or the viewer off their feet and drive him to your Website! So, work on that.

Internet sales in general - and Internet auctions specifically - have to power to literally open doors.

There is a woman in Hong-Kong that walks around on the beach and picks up stones that she thinks are pretty. She then takes the stones back to her home, where she sits down and makes rings, necklaces, and all sorts of different jewelry out of them.

Her next step is to sell what she’s made - but she doesn’t settle for just offering them in her hometown, or even her country. She sells them to the whole world through e-Bay!

There are many people in the world that would like to own things from another country - trinkets, jewelry, or whatever. Since they’re from another nation, they seem exotic - they seem rare - they’re very special, because they come from somewhere else.

So, when these people are faced with her jewelry on eBay, and see that it’s all “carefully handcrafted from beautiful, rare stones found along the beaches of Hong Kong,” it’s just that much more enticing - and the person is willing to give quite a chunk of money for it.

And, the best part is, she doesn’t even have to pay anything for her raw materials! She just walks along the beach, finds herself a pretty little stone, and puts in her pocket till she gets it where she can work on it. The stones cost her NOTHING - but, with some time and effort, she’s able to create jewelry that can bring her a lot of money potentially! She could bring in huge profits on the Internet auctions - and all from some beach stones that were totally free! This is her secret for turning free items into huge cash profits!

And eBay access isn’t limited to the United States - as of this writing, it is fully accessable in ninety different countries across the globe. Currently, ten percent of eBay’s business is coming from countries other than the United States - and that figure is growing as more and more people worldwide embrace the exploding Internet community and its retail businesses!

Another sort of auction that is really taking off over the Internet is charity auctions - the one type of auction that people will always pay more to win! Charity auctions, be they on the Internet or on the street corner, always tend to bring in more money than typical auctions. Why? Because a charity auction is obviously serving a good cause.

It might be helping find a church or school activity. It might be raising money for a person with a particular illness or problem that comes with high expenses. It may be going to fund research into various diseases. There is a nearly limitless number of charities - on local, national, or even worldwide scales - that you can base an Internet auction around!

Charity auctions are great publicity for whoever is sponsoring them - and they can be incredibly profitable, potentially even more profitable than regular auctions!

Why? Since the money is going for a good cause, people are willing to bid higher to get whatever’s for sale! It will satisfy their feeling that they’re doing something good and helpful - and they’ll want to win in the bidding, because that way, when they’ve defeated their other bidders, they’ll have gained a sense of righteousness - and they’ll have the proof they did something good, because they received whatever you were auctioning off! This is how you get top cash for this kind of auction!

Another factor to keep in mind is the fact that the Internet community is much closer knit than the physical global community. We’re not saying that people who communicate over the Internet are necessarily closer emotionally than those who might all live in the same town. With the Internet, people are able to have great friendships despite vast distances between them.

Friends might be on the other side of the world, or just next door. Because all of the communication is over the phone line, it’s all the same. There is no four-hour flight - there’s your friend, right there in a chat room ready to talk right now!

The perception of what close is changes when you’re dealing with the Internet community - and therefore, people over the net are much more willing to take part in a charity auction, even if it’s on the other side of the world!

As human beings, we are traders and we are bargain hunters. That’s part of who we are and part of what makes us up. We’re also collectors. All of us have specific interests and desires, and we end up attempting to own a series of something, perhaps as a hobby, perhaps to feel fulfilled in some way.

We also have a strong desire to connect and communicate with people who are fellow collectors of the same things. We have the same knowledge, we can share information, we can show each other proud conquests from our collecting - some collectors will even show off a superior collection to their peers in order to show superiority.

Mix all of this with the inter-connectivity of the Internet and you’re looking at an incredible opportunity, both for the collectors and for the people who sell products to the collectors!

Over the Internet, people with the same interests and hobbies have very little difficulty finding each other, and becoming friends. Remember, there are thousands upon thousands - perhaps even many millions - of webpages out there on the Internet.

No matter what topics exist in the world, there is probably AT LEAST one webpage devoted to every topic. If you can think of it, there’s probably a number of web pages that cover it. Therefore, the Internet becomes a sort of community central for these collector groups - and, for those who collect things that don’t exist in their neck of the woods, they can typically find it over the net somewhere. This is where the Internet Auctions come in!

When you place such items with specific audiences for auction over the Internet, you are going to gain the attention of these collectors - and they’re going to be willing to pay much more for what you have than regular people. This is why you can almost always sell your products for more on the Internet auctions than anywhere else!

And, as if that’s not exciting enough, take a moment to consider this: since the people attracted are all collectors, and they’re all going to want that thing you have to offer, a psychological angle comes into play - namely, whoever wins the bid for a rare, much-sought-after collectable will have the bragging rights, and the ability to show it up.

Collectors who are great friends can go into an Internet auction, see an old baseball card, comic book, or whatever might mean a lot to them and their market, and become instant competitors, bitterly pushing the bidding higher and higher in order to get their hands on what’s being sold - and the esteem within their market that comes with it!‘

Ok, so you’re ready to become a buyer and/or seller on eBay or some other Internet auction site. The first thing you typically need to do is register on the site, and let them know who you are.

Usually, this is simply a matter of giving your e-mail address. You do have the option, if you want to maintain a little bit of anonymity, to use a pseudonym or user ID where eBay knows what your e-mail address is, and they’ll pass it on to the right people. This is how to maintain your total privacy - while raking in thousands of dollars with Internet auctions!

This can be nice, because it stops somebody from coming in, grabbing your e-mail address, and selling it so you end up on loads of Internet name lists getting loads and loads of junk e-mail, or “spam” as its known by the Internet communities, that you don’t want.

Once you have registered, which was a matter of minutes for us, eBay will send you your password. Then, within ten minutes, we were able to bid, and were on our way! It was that easy!

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Ace Smither
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