The way to make the most money on the Internet, and with your website in particular, is you’ve got to get the most people to that website that you can. If you’ve got a website and one person comes to it every year and they don’t buy something, you’re not going to be making that much money.

The one thing your website must have in order to make you big money is traffic! If you can push thousands and thousands of people to your website and get them buying stuff, you’re going to make some serious profits. You’re going to get rich with your website.

If you say the word FREE on your banner ad, it’s going to bring people to your Site. FREE is the one magic word that practically forces people to visit your website and spend more money!

Free is the magic word because people do respond to it - very well. Then when they get to your site, you have to put the emphasis on making the sale - because none of us can get rich if we just give things away free and do nothing else!

The key is to look at something like Ebay - they’ve got millions of users and a million items up at one time.

Remember, almost everybody up there doing this is not following these techniques. They’re just putting stuff up and succeeding anyway. By following these techniques, you will escalate your success ten times! It’s how to immediately be more successful than your auction competition!

You don’t have to do everything we’ve talking about, just start with one or two techniques and add them to your repertoire as you build your business. It gives you an instant head start!

One type of great high-priced item that’s very low cost are Domain names.

Domain names are specific Internet addresses, like www.Yahoo.com, www.Planetquake.com, www.weather.com, etc.

Some of these very specific Domain names go for high-dollar amounts. For example, when we looked on a large Internet auction recently, there was a plain Domain name that someone had registered for $70.

They had this great idea to register this Domain name, $70 out of their own pocket. This Domain name had five bids, and the winning bid was $850,000.

Now, let’s say you found that person with that Domain name, and you said, “Look, I just want 10% of whatever you get.”

Well, boom. After that sale is closed, you get $85,000 from that one Domain name sold on this one Internet Auction!

This is how you can bring in big bucks auctioning off domain names!

Over the years, one of the things that has helped us most of all is what we call having the Millionaire Mindset. This has helped us in everything we’ve ever done.

When you’re in that mode, all of a sudden it becomes easier and things pop up that you would never have thought of.

We think that after reading this you’ll find yourself in that mode, and things you look at everyday will suddenly start to look like Internet auction opportunities . . . It’s all in the mindset! Once you have the proper mindset, everything becomes easy . . . and it’s how you’ll make your fortune with Internet auctions!

Here’s a pretty simple idea that a lot of marketers we’ve seen have totally overlooked - namely, participating in discussion forums and discussion groups on the Internet.

Some people are familiar with the old computer bulletin boards and the computer bulletin board systems that used to be around several years ago. A lot of the discussion forums on the Internet are basically glorified bulletin board systems for people to share information and knowledge that they have and ask questions of other people. People that may be experts answer the questions. They just get together and communicate about various topics.

While you cannot blatantly advertise on these discussion forums, you can use them to your advantage to get free advertising - We’ve done it - it’s how you could bring in truckloads of cash with Internet discussion boards! Here’s how we did it - and how you could do it, too!

First of all, there are many discussion forums out there. If you’ve been on the Internet and looked around, you’ll see that there are discussion forums on just about any topic you could imagine. The market that we service is the business opportunity market.

There are a lot of marketing forums. There are also forums for gardening, cooking, etc. There are lots of different forums. Their only purpose is to serve as a board where people can post their questions or comments and have other people respond to them. You’ll find that some of these discussion forums have hundreds and hundreds of people, maybe thousands of people, who visit them and participate in them.

Just by being involved in these discussion forums, without advertising, you can let people know you have a web site that is along the same topic that the discussion forum caters to. When you’re submitting your response, your question, or your statement on the forum, most of them have a place at the bottom of the post where it says enter your web site address. You can enter your web site address. There’s another line that says enter a brief description of your web site. You can list a brief description. Some of them even have a place where you can actually post a graphic. Not only would you have your address with a brief description, but it would also list a small graphic, maybe a banner ad or something that gave a little more information about your site.

Remember, you don’t want to blatantly advertise on these discussion forums. Every time you participate, every time you ask a question, and every time you answer a question, you can put that link to your web site on there and say “By the way, I have a web site that you might be interested in. Click here to go right there.” People can click on it and go right to your web site.

There are three kinds of people that visit discussion forums. The first kind is the people who ask the questions or make the statements on the discussion forum. The second kind is the people who answer the questions. If you visit discussion forums, you’ll notice that sometimes there are a lot more people answering questions than asking. The third kind is the people who visit the board, read the questions, read the answers, but don’t actually participate. Those are the people that you never really see or hear from. You know there are a lot more of those people on the discussion forum than those that are participating. While you may only see fifty or sixty people who have their name there by a response or a question, there may be hundreds of people that have visited and seen your responses and your advertisement leading back to your web site.

That’s just a simple idea. You can’t really blatantly advertise, but you can get the free advertising by participating on the board as much as you can, responding to people’s questions, and using that free link that they let you put at the bottom to draw people back to your web site. Some forums attract hundreds, or even thousands of people that could be good potential customers every day . . . so why not get involved and let them know you’re out there?

We have a friend who has a newsletter. When he first started his newsletter, he began visiting the discussion boards. He basically answered people’s questions . . . and at the bottom of every message he posted was a little link.

When people would click on that link, an audio responder would send them a copy of his newsletter by email. The responder did all the work, sent our friend the orders, and would keep half the money.

So, just by answering a few questions, our friend had hundreds of people subscribe! It cost the people $97 a year to subscribe, and our friend split the money with the audio responder. He’s told us that he felt like he was doing a good thing by helping folks out on these boards . . . and then getting also handsomely rewarded!

Best of all, there was absolutely no cost at all, just some time involved!

Here’s something that’s very simple . . . but it’s just incredibly powerful . . .

One of the top ten bites on the Internet is news.com. They get over a million pages viewed every day. Sometimes, if there’s a hot story, they’ll get ten times that many. It’s a news site - It’s like a news station on TV, a news magazine, or news radio. It’s also seen potentially by millions and millions and millions of people. If you go to news.com, you’ll see their contact information. If you have a hot story, something new, exciting, or interesting, you can find out more by going to this site every day and seeing what kind of a story they run. Then, you can send your news release to them.

We’ve helped people get in the newspaper, and in magazines such as National Geographic, Reader’s Digest, and Wall Street Journal. There’s no reason you can’t get on news.com! And, Instead of only 1,000 subscribers or a quarter of a million TV viewers seeing it, you have a chance of up to ten million people seeing your news story absolutely free! We can’t even imagine what it would cost to put your message in front of ten million people with standard advertising and marketing techniques. If you did direct mail, and the typical direct mail costs about fifty cents per piece, that would cost you five million dollars!

So, the potential is there to get five million dollars worth of free advertising. That would be the absolute top end. The lowest end, should your news release be accepted, could be about a half a million dollars worth of free advertising just by sending a news release to news.com. Your cost is nothing. You just write the release, click your mouse, and send it off. Go to news.com every day. Study what stories are on there, what they’re looking for, what their style is, and then try to see someway you can condition your offer and send it off to news.com. See what could happen there!

Another note worth discussing is publicity lists. Gebbie Press has a list of all the editors of magazines, newspapers, television people, and columnists. They have a free disk that you can get. They’ll send it to you to try out like a “test drive.” If you go on the Internet, do a search for Gebbie Press or you can go to gebbiepress.com. It’s also available at freepublicity.com. They’ll send you these disks, and you can try them out for free. If you like it, you can actually own your own editor list. We know someone who used to sell editor lists. He sold tons and tons of them when he had a very good book out on how to get free publicity. Now, you can get this list and own it instead of renting it!

Our friend would rent out the list for one time use, and he had a license to do that as a public relations firm. Now, Gebbie will send you a free sample, and then if you buy it, you actually own your own editor database. So, it’s a really powerful tool, and it’s very, very inexpensive!

Using small ads and small postcards to drive people to your web site is how to use the Internet to leverage your way to massive on-line profits! It gives you leverage that you never had before, because you don’t have to spend all of that money on printing and postage. Now your small postcard does the work that before took a lot of money to do.

We’re talking about working out an arrangement with a couple hundred other web sites out there. Now you’re talking about multiplying yourself and getting yourself tremendous leverage. Who says that little people, average people don’t have more chances now then ever before? We feel that the Internet age, and the direct marketing age, which have become very prominent in the last twenty or thirty years, gives people like us - and people like YOU - a chance to compete with the big boys. The big boys are the slower, big corporations. They have to get together with a board of directors to decide to do anything.

We’ve heard Bill Gates on public television saying that he lives in mortal fear that there is someone out there working in their bedroom or garage that’s going to come up with a better program than Windows. The commentator said “Do you really worry about that?” He said “Hey, that’s how I got started. I’m sure there is someone just as clever, or bright, or more so, than me.” We don’t even have to be so clever and bright. What we have to do is 11 learn how to market. If we market non stop and if we use this free publicity tactic, there is no stopping us.

The Internet is a vehicle that works perfectly because nobody cares if you’re a giant, billion dollar corporation or if you’re working out of a spare bedroom. If you have information, product, or services they want, they’ll buy it from you just as quickly as they’ll buy it from Sun Microsystem, IBM, or anybody else.

If you’re selling one $20 product on your one web site , you’re going to make $20. If you’re selling one a week you’re going to make $20 a week. If you go out there and work out an arrangement with a hundred web site owners, that same $20 now becomes $2000 a week, which is a $100,000 a year. Go out there and initially, over a period of time, work out an arrangement with a thousand web site owners, which is definitely not impossible. It will take consistent work on a weekly or daily basis.

That’s $20,000 a week now, that’s a million dollars a year. You’re just selling that one $20 product still, but you’re leveraging yourself out. See how powerful that is? Now the average person can have more power than ever before! And, when you’re leveraging and working these joint ventures, and you get that product out on a thousand web sites, that just increases the odds of millions of people pouring over web pages all day long finding your product and hitting it six or seven times, sometimes. They say, “Gosh, I’ve heard about this. I keep hearing about this. I’ve got to buy it!”

Find three or four things that you can go right out and start doing immediately. That’s it! Put your web site address on everything. This goes for e-mail, as well. People will e-mail you for information. Once we turned our clients onto this idea, they started sending us photos and letters showing us things they’ve done with their web address.

In fact, we’ve literally seen that if it’s not moving, they tend to slap their URL on them when they get going. It can actually be fun. Some of them have made bumper stickers, for example, or just a sticker. They’ll actually go around and give them away to friends or stick them on friends’ cars. Within the limits of the law, people will put them on mailboxes, street lights, or things where it doesn’t say “post no bills,” for example. The bottom line is to put it everywhere.

This is excellent for promoting a local business. If you put up a web site or have an e-mail address you can do the same thing. E-mail me for information. Give the email address. Put it in your store window, if you’ve got a store. Put it on your sign out front by the road, if you have one. That way people driving by can see it. Stick it in every ad you ever run. Stick it on your business cards and your stationary. This goes one step further.

Most of us have seen the catalogs with the giveaway promotional items. Put your e-mail or web site 13 address on pens or pencils. There are some really neat gift items lately. “Give-away items” that promote products like letter openers that look like a CD. The “nerd-like” pocket protectors that people give away. We don’t give those away, but they can be kind of fun if they’re done right.

People looking for what you have will go, look, and see what else you have. This is proven time and time again. It’s been long predicted that, eventually, we’ll see television advertising reduced to little more than a ten second or a five second spot to display someone’s web site, and tell prospects to go there.

We’re already seeing a huge decrease in the amount of advertisement time. They’ll cram 30 advertisements in a one minute spot anymore. They’re like little five second this and ten second that ads, and half of them have a web site address on them. They’re already catching on, especially on the cable channels. Put your web address or your e-mail address everywhere. We saw it on the back window of one of our customer’s car, just the web address. He was driving around, and anybody seeing that car sees the address. He might be drawing 20 or 30 potential customers a day.

Another customer sent us a picture of a race car that he drives on the circuit. He put his web address in huge letters across the side of the car. Just imagine, if you just look around a little bit, you’ll find ways you can’t even think of. Any place where people walk by, look, or see. Stick your web address there.

It’s that simple!

Now, we’re going to talk about using print news releases to do on-line free advertising.

Okay, so, what are the best ways to build a business? We think it is to use news releases. Many of us do it to get those free publicity sales. We’ve sold tens of thousands of dollars worth of books and other products by mailing news releases. They really work. They’re a billion dollar off-line method you can use to get rich with your on-line web site! They’ve brought direct marketers billions and billions of dollars over the years . . . now put them to work for you!

Typically, a news release is written double spaced on a single sheet. That’s one of the drawbacks, or disadvantages, of press releases. You usually can only use about 100 words to tell your story. Print publishers will only give you so much space.

On our web sites, however, space is no problem. We’re assuming that you have a web site listener, and if you don’t, we really think you should, because that is the basis of great Internet marketing. You can do it with emails. You don’t have to have a web site, but you have a major advantage if you do have one. With a web site, we can use as many pages to tell our story as we want.

We’re recommending that you continue to send out news releases to print publications or start doing it, if 15 you’re not. At the end of your news release, we strongly suggest that you give your web site address.

To make it even more exciting for people to go to your web site, you can tell them that if they go to your web address, they can get a complete description of your great products. This is very important, because you can’t tell the full story in a short news release to print publications. We’re using off-line news releases to promote our on-line site.

If you’re trying to sell direct from the news release, keep in mind that it is hard to sell things for $195, $300, $400, or more. Most of our success has come from products that were under $50. However, if you’re just asking people to check out your web site for more information, then you can use page after page after page to tell the complete story that could get you those $195 or $295 sales.

You have a better shot to sell something when you have more copy and illustrations to tell the complete story. Send out those press releases to journals, magazines, and news letters that give your complete web address and information, and tell them that a complete description of your product can be found on the web.

Here’s a very, very simple idea. There’s very little time or expense to get this one going - it’s simply adding tag lines to every single e-mail that you send out.

Have a tag line instructing someone to go to your web site and visit a special. Maybe you have a special of the month. Have them go to that particular page of your web site. For example, hot mail, which is a free e-mail service, got 30 million users signed up to their service in less than 30 months. That’s one million users per month!

The way they did is was through using a tag line. Every time you sent e-mail to someone through Hotmail, at the bottom of your e-mail it would say you could get your own private, free e-mail at hotmail.com, with a link to Hotmail’s home page provided.

Think of all the times you get an interesting piece of e-mail. You pass it on or forward it to someone else. Well, one way you can really use this idea is, if you have a web site or own a business, start an e-mail newsletter. That way you can get subscribers to your e-mail newsletter. Every month or every week (however often you decide to send out the newsletter) you can, of course, have a tag line that gets them to go to your web site to visit a special.

Of course, you’ll have your e-mail address so they can subscribe to the e-mail newsletter. It’s a great way to get a lot of people. With this, you have the possibility of that newsletter being passed along to thousands of other people. You’re just multiplying your exposure!

Tag lines are a wealth-building tool marketers have been using for years . . . and there’s almost nothing easier for a customer to use than an e-mail address or URL tag line. After all, all that customer typically has to do is simple click on it! They’re so simple to use, but, with the prospects you’re able to pull in because of their ease, they could lead you to big continual profits!

News releases are really the king of publicity - they are THE #1 way to get it.

There’s a web site on the Internet called Edcals.com. It’s made up of editorial calenders - that’s why they call it Edcals. It’s an editorial calender search engine.

Search engines are programs located on remote servers Internet surfers use to search for things on the Internet. Typically, they type a word or two naming or describing what they’re looking for, and the search engine goes out and locates all of the web sites within its reach or databanks that features information about that topic.

Well, Edcals studies a database of more then one hundred thousand upcoming stories and special issues from just about every leading U.S. magazine and newspaper in America. It not sound true, it may seem incredible, but it’s true . . . almost all the newspapers and magazines in the United States have loaded their editorial calender into this computer data base to make it easier for people who want to submit a story.

It’s just incredible. It’s almost too good to be true. They tell you in advance what they’re going to write about next month, next week, and the rest of the year, all of next year. It’s a year ‘round collection of editorial calendars!

For example, let’s say a business magazine is going to run a story about how people are making money with CD-ROMS. You would suddenly know, three months in advance, that they were about to run this story about CD-ROMs, let’s say, in INC magazine. If you had a CDrom product or a web site that offered CD-ROMs, that would give you a chance to create a news release and send it to this person who’s an editor, by name, at that publication and say, “I saw on edcals.com, on your editorial calendar, that you’re doing a story on the CDROM. I wanted to send this news release to you, and if you have any questions, give me a call.”

The next stage would be the news release the way Russ described it. You would be positioning yourself, and you’d get a slant or an angle on your story because it would piggyback on what they’re already going to do. It’s a scientific new way to get thousands of dollars in free advertising for you web site!

Scientific, you ask? Very much so! There’s nothing random about this - with Edcals, you know when they’re going to run the stories that will have the most in common with what you’re offering . . . and you’re able to prepare beforehand!

Think of it as a window - just as the space shuttle has to approach earth through a “window” of calm, this too is a window - it is that point when what you have to offer will be most readily accepted. And since it’s a news release, when and if it finds a home in a publication, it will be totally free . . . because the editor WANTS to run it! You’ll be saving money that you’d have had to spend on ad space in the very same publication - which could be thousands and thousands of dollars in a national publication!

You don’t have to go to them and say “Wouldn’t it be great to do a story on CD-ROMs and include some information about my web site.” They are already doing the story. The same goes for just about anything.

Whatever you’re selling (if you have a variety of items on your web site - which is a good idea - or if you have more than one web site - which is also a good idea), you can position these to fit in with these editorial calendars. When you start reading them, all of a sudden, your mind is just brimming over with ideas. You see that here’s one about working at home. Here’s one about moms who are able to quit their job and stay home. Here’s another one about people who are moving back to the country because now that they’re hooked to the Internet, they don’t have to commute and sit in traffic. They can work over the computer. Here’s another one about Internet auctions. Here’s a story about home gardening. Maybe you have something that would relate to that. Here’s one about health. Here’s one about the changing dietary habits. Maybe you have a diet book.

Another great thing you can use to your advantage is the fact that all of the scheduling is done so far in advance. If a story idea isn’t going to appear for a few months up to a year, then you might well have enough time to CREATE product that deals with that same topic!

Free publicity is one of the most powerful tools a marketer can have on his or her side - and now, with resources like Edcals out there, the process has become even simpler and more scientific than ever before!

This idea takes a little footwork if you want to get rich with it. However, it can be no cost or low cost. It’s really simple - build your e-mail list and mail to it as often as you can!

When you compare electronic mail to regular mail, you’ll see that electronic mail has many advantages.

- Regular mail is expensive. Electronic mail is dirt cheap.

- Regular mail is wasteful. Electronic mail is efficient.

- Regular mail is a difficult process. You have to deal with printers, typesetters, mailing houses, postal regulations, and they are changing every year. Unless you’re dealing with a good mail house, it gets very complicated.

With electronic mail, it’s so incredibly easy . . . all you do is push a button!

You have no printers to deal with, no typesetters, and no mailing houses. You just put your electronic mailing list together and build it.

Then, you stay in touch with your customers. You build bonds with your customers. You serve them.

You see, a lot of people are isolated these days, cutting themselves off. The computer is like their link to the outside world, kind of like a telephone. We could even argue that it’s actually much more personal than a telephone. With the Internet, it opens these people up to the world that they live in.

People are looking for companies that they can feel a sense of relationship with. They want to do business with people that they can trust.

Our suggestion is that you let someone else do the
technical work and you focus on the marketing. However, in the beginning if you don’t have any money to pay somebody (in many cases, you can probably find a high school kid that would do it for candy bars or Friday night date money), if you want to do it yourself, that’s fine.

Focus on your niche whether you’re setting behind the computer doing the work or you’re paying somebody else to do the work.

Focus on the market that you want to serve. Really spend a lot of time thinking about those people. Spend time seriously thinking about what is most important to those people and who they are, the other companies that are serving them in your niche, and how you can be
different than those other companies. If you’ll do those things, this can potentially make you very, very rich.

This is a simple, but very powerful way you could make millions with electronic mail!

One suggestion that would really amplify this whole concept is for you to plan your e-mailing.

What we suggest is to do what we do - we’ve been doing this for the last couple years and our sales and profits have just shot through the roof since we’ve been doing this.

We get together every Wednesday afternoon at 3:30 central time, and we have a meeting. During that meeting, we plan mailings.

Every week, we’ll schedule, sometimes, as many as ten different mailings. It forces us to think about which groups of customers we can go to with which offers.

Since we have to get together to meet anyway, now, all of the sudden, we start thinking. All week long, we’re thinking. We’re thinking, “Maybe we can go to these customers with this offer. Maybe we can go to these customers with that offer”. We number each mailing. Then, we schedule it.

You have to space your e-mailings apart. It wouldn’t be a good idea just to e-mail somebody every single day on most offers. You need to schedule things out.

By keeping it organized, giving each e-mailing a number, assigning a date to it, and trying to do these regular, organized meetings, you’ll find that this really can be the secret to making an awful lot of money.

With e-mailings there are so many advantages that regular mail just doesn’t have. A lot of people are already making millions of dollars every year just by doing regular, constant, never-ending mailings to their customers. Now, you can do the same thing for little or no cost by capturing your customers’ e-mail addresses and doing it all electronically. There are people out there who have used these tactics to become e-mail millionaires . . . and you could do it, too!

You’ve got to spend a little time and effort and use postage stamps or do your e-mail. It’s worth it! We recently read an interview with Michael Dell in DM News, which is kind of the Bible of the direct response industry. Michael Dell was saying that 88% of the money they’re spending to get people to go to their web site was off-line advertising -Television, radio, and print. Here’s a guy that’s selling ten or twelve million dollars worth of computers a day on-line. He’s spending almost nine dollars out of every ten to advertise off-line!

Once someone goes on-line, the problem is this: they go to search engines and this type of thing. They click in some key words, and they have 5,612 places to go. They’re frustrated! Even if you have all your search engines in place, they still have you on a rotation. You may have started out as number three, but a month later you might be 3,115 on the list, and people aren’t going to get to you.

Therefore, the more marketing we do off-line, the better. Of course, instead of spending a ton of money like Michael Dell is, we have the advantage of being entrepreneurs and can get the free publicity and the free advertising by using the techniques we’re covering here.

Many times the FREE techniques that require sweat equity rather than cash are the ones that actually move you head and shoulders above the Michael Dell’s with millions to spend on advertising. They allow you to compete with the multi-billion dollar companies that are making a fortune on the Internet.

Generally, the companies with millions to spend on advertising don’t have the time or resources to pursue free or low-cost promotion ideas.. They’re out there buying their advertising. They go the other route. They’re not even competing with you, and you can actually move into arenas where they may not have the time or energy to pursue.

If we can get $50,000 worth of business from free advertising every few months, we would just be jumping for joy. It can be done, and it is being done. To a huge billion dollar company like Microsoft, Dell Computer, or Oracle, it might not even be a big deal. But to us it IS a big deal! It gives us a TREMENDOUS advantage!

Add tag lines to your e-mails! It’s a simple, yet powerful thing you can do to every e-mail message you send out to give it tremendous profit power!

As a marketer, you need to think through every aspect of your marketing. But, as is the case with many things in life, it’s when we concentrate on something so hard that we will often overlook the smallest, simplest things. Most people think success lies in complicated planning and totally overlook the little things that pack the largest punch.

Add a tag line in e-mail’s to your prospects and customers that’s a link to your web page or to a page of your web site that presents a specific offer or a sales letter. You can also have compelling tag lines, like little mini-headlines or mini classified ads that really attract the prospects and make them want to visit your site to see what you’ve got going on there.

What’s interesting about this is that you’re sending the email anyway, and when the person reads it, they’re on-line as they read it. They go and check their e-mail. They’re on the Internet and read your message because it is something they are going to pay attention to before they go surfing around. Then, they’re ready to go. They just click that link at the bottom of your message and, if you have a good headline, like you said, it can work out very well. And it’s
something you are sending out anyway!

Here’s one of the best ideas we’ve heard for getting rich with free Internet advertising.

We have a friend in the business who has found a way to get other people to do his work for him! He will offer incentives to visitors that go to his web site to send their friends, relatives, neighbors, and anybody else they know to his web site.

Very rarely will these people do that without some incentive. You’ve got to give them something. Either a discount on your products or services, a bonus discount above and beyond what you normally use for promotions. After all, they sent someone to you.

You could use free bonuses available only to people that refer people to your site and send them to you. You could use certificates or coupons from other sites - that would be another great incentive to offer.

This is excellent for joint ventures where you are working with another site. For example, if you’ve got another site that you’re trading links with, why not give them a coupon for a discount on their product if they go to that site, too?

There are all kinds of possibilities for working out joint ventures to get you bonuses, certificates, or discount coupons if you can give those incentives to people who send visitors to your web site. You could give away free access to a special section on your web site ONLY for
those who have referred people to your web site. If you publish a newsletter (especially if it’s e-mail because it doesn’t cost you anything to send it to the people), give them a free subscription to your newsletter if they refer people to your site.

A really good idea we recommend is giving them many subscriptions - For example, three months rather than a year. That way they have to keep sending someone to you, or give them a month if it’s a weekly or three issues if it’s a monthly. That way they want to keep sending people to you. If you give them a year, they’ll send one person to you and tend to think, “Well, I did my job,” read your newsletter for a year, and you won’t hear from anybody again.

Promotional items you’ve come up with such as bumper stickers, coffee mugs, etc. are also great choices for bonuses. Put your URL, web address, or e-mail address on desk calendars, calculators, and what have you. If you look in the catalogs that have these specialty items, there are things that are really nice, too, like clocks, you can go up into a little higher-end items and give it as a free bonus to people who send someone to your web site. Low and behold, it’s got your web site address on it, so they’re constantly reminded to come back and visit your web site!

People who see it in their home are also shown your web site address or e-mail address and are prompted to maybe go check you out. Not to mention, the people you gave that incentive item to will want to send them over, because now they might get another free gift.

Don’t ask people who visit your web site for the email addresses of their friends, because the only way to use that e-mail address would be to send them a message inviting them to visit your web site. That would be considered “spam” or “unwanted commercial e-mail.” That’s a no-no on the Internet. What you’re doing here is you’re saying, I always recommend that you collect the
mailing address and all the information you can from visitors to your web site so that you can build a mailing list. In that address, where you’re collecting that information, you want to point out to people “send other people to my web site.” Be sure and tell them to fill out this form.

On the form there needs to be a place to say who referred you. You can either give them a code number, a special keyword, or anything that they can enter there to tell you who sent them. Once they’ve filled out that name and address form, you’ve got a way to send them their free goodies for sending that person your way. Well, low and behold, you’re also doubling or tripling the size of your mailing address list that you are building on your web site from people who are sending referrals to your web site. That’s right - this technique is how to automatically get 3 times more people to visit your web site on a regular basis!

The idea is, again, to just get creative. You have to make sure that the promotional item that you’re offering is something that’s desirable. You’ve got to make it desirable if it’s a freebie that you’re giving out that doesn’t cost you much. For example, don’t ever give away a free newsletter that you give away free anyway. You want to have a value on every issue and tell them what a subscription costs. Therefore, three months of this free is worth so much money, and “I’m giving it to you free for sending someone to my web site.”

T-shirts work really well. For some odd reason, people on the Internet tend to love t-shirts. They seem to be a really popular item. Of course, the t-shirt (if you’re giving one away) should be one that’s imprinted with your web site address on it and the company name.

You come up with the incentives and set it up in such a way that literally everybody visiting your site turns into three or four people visiting your site. They’re doing the work for you by sending more people. Therefore, every one of these other things you do to bring one person to your site just becomes that many more people!

This is a free advertising idea that we’ve seen actually used in some print publications and newsletters. Basically, it’s the idea of writing articles for these publications.

Every single month many magazines are looking for information. These deadlines sneak up on them quickly. In many cases, in niche market magazines, whether it’s gardening, marketing, arts and crafts, or whatever, they’re looking for information from authors, writers, and columnists.

You can write an article on a specific topic and at the end of that article have a little blurb or resource box about a particular product that you’re selling. For example, let’s say that you’re selling a product that pulls weeds out of the ground and leaves no trace of them. There are quite a few of those products on the market. Let’s say to sell that through free advertising you go to a wide variety of these gardening magazines and say “Look, I’ve written an article (you actually have to write the article) on ‘7 Fast, Easy Ways to Get Rid of Weeds’ or ‘Identifying the 10 Worst Weeds for your Lawn’ or ‘How To Make Your Lawn Weed Free in 3 Days or Less.’ I’ve written this article and I’d love for you to publish it. You don’t have to pay me, but the only thing I ask is just include a little blurb at the end of the article.”

Of course, in that blurb, or that resource box, then, you give them information (just a little bit) about your new product that pulls weeds out and ties in directly with the article. That’s something that’s worked. That’s a great way to get people to your web site from those print
publications. Most marketers never even think of this! Here is a chance to get yourself published in one of your market’s publications that millions of people might be reading - here is a chance to appear to these people that you are an expert in that market - and a chance to promote your products with the assumed trust of being an expert! This is a little-known method to get up to millions of new people to come to your web site and buy from you!

If you have a marketing web site you can have an article about marketing, that says “Seven Hot Ways to Get the Most Money From Your Marketing Effort.” Then you have a link, or web site address, at the end of the article!

The power of it is that it can also be used on the Internet. Let’s look at some of these Internet newsletters. Many of the people on the Internet that have these Internet newsletters are even more stressed out than the people offering the print publications. While many print publications come out every single month, a lot of these Internet newsletters come out every single week. We’ve even seen some of them - It’s hard to believe, we know - that come out every single day.

Imagine the deadline where you’ve got 24 hours to fill out the little Internet newsletter and send it out to people on your list. We’ve talked to some people that do this either daily or weekly and they’re constantly looking for new contents. They’re more than happy to give a link, or a little paragraph about a product, to take someone to your web site in exchange for that content. They are so hungry for it that in some cases they actually go out and hunt it down. They will go to some of these forums and discussion groups looking for writers and columnists and people to give content for their site, for their Internet newsletter. They’re so desperate.

If you have the ability to write something, whether it’s a long article, or short blurbs, or techniques, or hints, tricks, or anything like that, you can get free advertising not only in print publications, but also in some of these Internet newsletters.

You get free advertising in both cases. The power of getting free advertising in the Internet newsletter is, once they’re getting that newsletter by e-mail they’re already on the Internet. So you know they have the ability to go to your web site, plus you can include a live link right at the end of that article for more information so they don’t have to do anything other than click right on it.

Up pops your Internet site and you can have them go directly to a particular page, a particular product, or a particular offer on your site directly from that link and it’s free of charge. If you’ve got some products lying around that you’re selling you don’t even have to write anything
yourself. In some cases, you can take information from those products and use that as articles.

Something in the past that We’ve seen done is marketers find a product written by another author and become a distributor for it, asking if it would be possible to pull some information out of that product and use it as an article for some of these print publications. They said, “Sure, great, if it sells more of them we’re all for it - go ahead and do it!” So, in doing that, the marketer was able to get free advertising in print publications, not even writing a single word!

It’s a powerful method and it can be used consistently with the print publications you can do on a monthly basis on the Internet - though you have the power, using that on a weekly or, in some cases, even a daily basis, depending on how much information you can crank out.

Here’s not one, but TWO new ways you could make thousands of extra dollars through marketing with Ezines . . .

There’s a web site on the Internet - www.etarget. com. E-target.com has literally hundreds of E-zine newsletters that go to special interest groups. These are all people that requested to receive this E-zine and they were not solicited by offering some type of free gift or anything.
They subscribed to the E-zine.

What they allow you to do is one of two things:

1. One thing you can do is have this service insert your ad with the E-zine that goes to these opt-end subscribers. Each time it is sent for literally a penny or two, in some cases, per piece that is sent.
2. The other option is you can have them send a solo message (your ad) without the E-zine, and in the heading it will show that it is from that particular E-zine. You can target just about any type of niche market that you can think of.

The next idea is, actually, a couple ideas. They are very similar, so we’re just going to cover one and then we’ll cover the other one really briefly. The first idea is to sponsor local events. There are always events in your area. There’s always a big company putting them on, but they
are always looking for other sponsors.

This is an idea that will cost you a little money. It’s a low cost advertising method, but you can actually advertise as a sponsor of this event. Usually, depending on the event and the size of it, you can get a lot of publicity for your web site just by listing your web site instead of your business name as who’s sponsoring the event. Let’s use amazon.com for example. If they were to sponsor a local event, of course, they would say that amazon.com is sponsoring the event. So, if you had a business name, you could actually use your web site address rather than your
business name as the name of the company that is sponsoring the event. Say it was a big marathon race that was running through your town for a charity cause. Maybe at the beginning and ending points they would have big banners with all of the sponsors on them. Right there as all those thousands of people were running by and all those thousands and thousands of spectators were watching would be the name of your web site! This is how you get local people in your area to help you get a ton of free publicity for your web site! Again, it’s going to be
something that you would have to spend a little money on,so it’s a low cost way. You’d be surprised sometimes at how cheap you might be able to sponsor an event like this. If they have a lot of sponsors, you might be able to sponsor it for dirt cheap prices. You can check locally.
There are lots of opportunities in larger towns for different events that come to town where they look for sponsors.

The other idea that is tied closely with this one is also a low cost way to bring people to your web site. This idea is to offer scholarships to people that are graduating from high school. You could actually have a national scholarship, and there are lots of ways to set it up. For maybe even a hundred dollars all the way up to as much as you wanted to, you could give scholarships to high school students maybe in a field that is related to what your business is. If you have a business that is something that a lot of people try to go to college to get careers in or something like that, and you have a web site that’s kind of related towards that market, you could offer a scholarship and tell people they need to apply for it, however you wanted to do that. You could just pick people at random. You could make them write an essay about why they want to be in this business or something like that. Then, give a scholarship to the winner. That’s the kind of thing you can use free publicity for - to advertise your scholarship! Say
you were offering a $500 scholarship to people . . . you could get newspapers, T.V. stations, and magazines, maybe all over the country, to advertise this scholarship for you, get all that free publicity bringing people to your web site, and then you go ahead and give out the $500 to the person who applies and wins.

Here’s something that folks may not be aware of. There are millions of people on-line, but a lot of those people are on-line while they are at their job and they’re listening to the radio shows while they’re working or goofing off.

This is the secret that a lot of people don’t realize - There are millions of people who are on-line that should be working. They’re behind their desk pretending they are working, and they are really on the Internet just surfing around and ripping off their employer. That can be good
news for you if you’re on one of these radio talk shows. While they’re supposed to be working, they are surfing your web site and spending some money with you.

What you have to do is make people on the Internet want to keep coming to your web site. We’ve coined this the “money magnet” web site. You need to create a “money magnet” web site - one that’ll draw thousands of people to your web site like steel is drawn to a magnet. And here are just a few ideas to help you do just that, and keep people coming back to your web site!

Start a discussion group on your web site. Become famous within your niche. There are people that are doing this right now. They’ve got web sites, and within their niche, all of the people come to their web site, constantly, to be involved in the discussion group. No reason why you can’t have one, too.

Number two, put on as many links as you can that are related to your web site, or your niche, of people that are selling different things or have different information, they are not competing directly with you. You’ve got as many links as possible on your web site. People come to
your web site almost as if it’s a freeway on-ramp.

Most web sites are like dead ends. They go to your web site and it’s a dead end. They can go no further. A “money magnet” web site is a web site people come to so they can go to other places. You have constantly changing links and new places that your customers can go to.
They’ll keep coming back to your web site because that will make it so much easier for them to go to different web sites that are of interest to them.

A third idea is an electronic newsletter. You would keep the newsletter in your web site. People could download it if they wanted to, but they had to come to your web site to get it. You’ve got a new newsletter all the time, and you’re constantly changing that. Another idea is to have contests. Maybe you have a contest every month, and you try to make it fun. These ideas give people a compelling reason to come to your site. Most web sites don’t have any compelling reason for people to go to them. By doing these, and other things, you give people a lot of reasons to keep coming back.

Most web sites have zero content. Your “money magnet” web site needs to have a lot of content. Most web sites never change. Somebody goes through it one time, they see what you’ve got, and there’s no reason to go back. Your “money magnet” web site is constantly
changing. It’s exciting! People want to come back.

Now, if you ask a hundred different marketing experts what marketing is, they’ll tell you a hundred different things. They can all be right in their explanations.

The way we define marketing is very simple. We’d like for all of our readers just to think this through. It’s two-fold.

One, it’s all the things you do to get a new prospect to do business with you one time.

Two, all the things you do to get that prospect coming back again and again.

Now, electronic marketing is just using a computer, your web site, and the Internet to do those two things. You’re getting new customers to buy from you one time and, then, you’re keeping them coming back again and again. Once you truly understand this principle, it can make you a tremendous amount of money.

There is no better way to use that principle than creating this “money magnet” web site that we’ve talked about. It’s going to take a little bit of work for you to do it, but it’s going to be worth it. It’s going to compel new prospects to, first of all, come to your site. For all those links that you’re putting out from your site to other people’s sites, you’re making these people also put a
connecting link to your web site. So, you’re getting new people in, plus you’re getting people the information, the products, the services, and the things that they want. You’re establishing value with those people. You’re getting them to come back again and again.

There is a compelling reason to come back. Once they come back a few times, that lets you build a strong bond with your customers. You can use that strong bond and that strong relationship to really get extremely wealthy. This is the potential here. The formula for getting
wealthy is real simple: you get enough people to re-buy from you enough times, at a large enough profit per transaction, and you’re going to get rich. It’s that
simple! This overall concept can make it happen.

Portal sites - portal meaning doorway to another place. People go to portal sites and make them their home pages. What happens is a “money magnet” site attracts people for some reason - there’s news, links, and discussions going on. You can even download a ticker tape
program now that has news on your particular subject matter that scrolls across the screen.

If you had skiing products, you could have the snow conditions in all different places around the country.

If you were doing surfing, There’s a guy with a web cam that shines out on the beach, and he has a surf report. These beach bums log on there every day to see what those tasty waves look like before they go out there.

While they are there, they’ve been brought there by this “money magnet” idea, they might spend time at the discussion board or they might go and hit some of the links.

Portal sites are important to people . . . from one portal site they can visit virtually everything of interest to them. That’s what makes them so powerful . . . for a portal site is nothing more than a link site, a site with many links to sites that follow the same or similar interests.

People get hooked to them - they keep coming back. Because your site gives them everything they want to know - by creating such a portal site is an amazing new secret that practically forces people to visit your web site every day!

We have a friend who wanted a way to force people to come back to his site on a regular basis. He actually started out weekly or monthly, but now he does it more on a bi-weekly basis.

When he started it, he wanted people to come back, so he had a contest. To win the grand prize they actually had to go back to his site to find a particular phrase. He’d find a phrase on one of the pages and then, in his e-mail newsletter, he’d say “Look, here’s our brand new contest, you can win the prize if you’re the first person to find this phrase.”

All the people would scramble back to the web site and look. The best thing about it was it usually wasn’t on the first page. They had to really look through all the product listing and information about his other opportunities until they found it. It forced them to get back
into the site and look over everything. Then, they could email him, and say “Hey, I was the first one.”

Then, he would award them the prize. In some cases, the prizes were actual products that he was selling, but in many cases, the prize was actual advertising on his Internet site. He could say “Here, you get a banner. It’s worth $500.” His real cost was virtually nothing. It was just plastering that banner at the top or giving them some sort of an Internet ad in his mall. His prizes, then, became virtually free. It was something to get people back to his web site on a regular basis again and again and again.

Yet, most marketers overlook this opportunity, particularly when it comes to the Internet. But it can work, when used correctly - it can be a rare and unusual way to force people to come back to your web site!

Generally, adding a link to a web page or an e-mail is just a matter of typing one line of code that references or puts a string of text that is then highlighted and presented as a link including the address that it links to.

Usually, when you are working with someone they can give you the link. Most links that you add to sites are very easy to add. You could just type a web address with most web design software.

Type in any line of text that you want, highlight it, go up and click add a link, and type in the web address. Blink! You have this string of text highlighted to take you to that web site when you click on it. It can be very, very simple.

In fact, we should stress, too, that a list of links is one of the best contents that you can provide, especially if you are constantly changing and upgrading it. You can do it on one page.

Direct people to that page from elsewhere in your site. Never even touch the rest of your site, just have that one page that you update and place on your web site on a regular basis.

People will keep coming back. If they don’t make it their home page, they will still at least bookmark it as a place to go to find resources - by continually attracting people to your web site, the higher your chances of making even more money - therefore, links help you make
huge sums of extra cash profits. And all you had to do was add simple links to your web site!

If you’ve been to some of the larger websites on the Internet, you’ll notice that, in some cases, they’ve actually won awards. There are all sorts of awards on the Internet. There’s “Top 5% of the Web,” “Best of the Web,” “Best Website,” . . . all sorts of different awards.

Some of these awards are given to websites by companies. Some of them are given by large websites. Others are given out by some search engines, even. Many of them are given out by regular people who are not large corporations or multi-million dollar concerns - they’re just
Joe Shmo down the block who decided to create his own award and now he’s passing it out to what he believes are the best websites.

Getting one of these Internet awards can actually turn out to be a great form of free advertising! If you go to a website and you see one of those little award symbols, you would usually find that the award graphic is actually linked back to the site that gave the award.

So, for example, let’s say you go to a website and down in the lower lefthand corner, there’s a little box that says “This site won the Top 10% of the Internet.” In many cases, you can just click on that, and it will take you back to the site that awarded that Internet site that award. Then,
once you’ve reached that site, you can actually submit your consideration to win that award.own site to win that award.

If you’re lucky enough to get that award, those who “issue” the award will typically e-mail you the graphic or give you an Internet site where you can pick up the graphic. Then you can put that on your website.

This does a couple of things for you. First of all, it gives you a little bit of credibility. People come to your website, and they see the award or awards you’ve won. They then think that your site must be something great or special - after all, it won an award - so it’s probably worth
more browsing time to see what’s there.

Second, in many cases you get a listing on the site that gave you the award. In many cases, they’ll categorize the sites that they’ve given the award to and supply links to them. You end up getting a free listing on their site!

Remember, there are a lot of websites that might have gotten the same award. They’re all linked back to this site that gave the award. You’re not only getting people who click on your award to go back to that site and see your listing, but all these people who are coming from
all the award sites. So, your listing on their site can bring in a whole ton of free advertising for you. This is how to use a strange and unusual yet cheap device - website awards - to drive people to your site like crazy!

Or, on the flip side, you might also think about coming up with your own Internet award. You can also go this route to get some free advertising.

Let’s say that, on your website, you’re selling an audio cassette program showing you how to Get Rich With Internet Auctions. You can actually create an award given to Hot Internet Auction sites! Then, you contact many sites that hold Internet auctions. You find the best,
then e-mail them and say, “Guess what? You won our Internet Auction award! Here’s the graphic, put it on your site and link it back to us. We’ll include information about your auction on our site. Congratulations for getting the award.”

What does this do for you? Now, in most cases, you’ll have your award on the home page or front page of the Internet auction sites that received your award - maybe fifty, a hundred, two hundred, or even five hundred Internet auction sites! When people see that award and
want to know more, they’ll click on it. It now takes them back to your website where you’re selling information on How To Get Rich On Internet Auctions! It’s the perfect tie-in. You could bring a lot of traffic and business in through using this technique.

It’s a win-win situation if you think about it. The company that receives the award wins because they get more credibility and they get some additional free advertising on your website. You win because now you‘re pulling in traffic from other Internet auction sites or other sites for your particular product.

This is a strong reason why we believe that, if you’re going to use the Internet award techniques, you need to serve a niche market - and have an award specifically aimed at that niche. For example, we would never create an award for the “top 5% of the net” or “best
site on the net.” We would make an award just for the type of product our market was interested in.

For example, if you’re selling a book on gardening, you might want to create a hot gardening sites award and give it to the best sites on the Internet that deal with gardening. By doing this you’re going to get the kind of traffic that you want to come to your site and that stands the highest chance of buying what you have to offer.

Go to the search engines and search for “awards,” “Internet awards,” “website awards,” etc. Then you can see what the awards look like, and you can see how they let you submit your site to them. You can submit your site just to kind test the judge’s response time and pick up
some information about the process. Then you simply model that for your niche market and your product - and you’re off and running! Using the Internet award idea is something that you can do immediately - and, if utilized correctly, really get a ton of free advertising!

The Lipper Analytic Review recently did a survey in order to separate those sites that were getting the most hits and the most business from those that were being ignored. It came down to one very important issue - content.

If you have a website - and you should - you’re going to really have to load it up with content instead of just advertisements for your product or service. So what do we mean by content? We’re talking about good news items, solid information, interesting articles, useful advice
- anything related to the interest of the people most likely to come to your site. Just putting up some ads for your products and services is not good enough.

You need to have good content - the related stories and news - that makes people want to come to the site. For example, several sharp marketers now are selling books and manuals over the Internet, and they’re putting a chapter or two of the book or manual they’re selling on
their webpage for their prospects and customers to read through and preview before they buy. Even if the first chapter comes out to a hundred pages or a hundred and fifty pages, upload every page to your website!

This is working well for many internet marketers - it’s a way to use your site to give away something FREE that will end up making people give you a ton of money! We first heard about this on C-Span where they have what’s called “Book T.V.” every weekend to promote nonfiction
books. Many of the books are historical or political, but they do cover some business books, too. They found that by just giving the first chapter plus the table of contents of every book that they review on “Book T.V.,” their sales more than double. It can really pay off if you’re
selling books, manuals, reports, or any other sort of printed product. Free samples are very powerful, and you certainly should consider giving people free samples - they really seem to help make the sale. There are other sites that are looking for content. But remember, charity starts at home with your own site. Once you’ve taken care of your own site, then you can think about providing content for related sites. They may not be direct competitors of yours, but they have similar items or similar service and you may want to do some joint venture marketing.

Let’s say your niche market is travel. You search out all the cheapest places to go, how to get the best airline fares, where not to go - everything related to travel. That’s something that can go on many sites, including sites that aren’t necessarily even travel sites. When it comes to
supplying content to other sites, you may offer it free to them, but put that resource box at the bottom stating that you have tapes, books, or plans that you market. People should get in touch with you because you can give them the information they want and, of course, you’re interested in making sales for the products that you have. We think you really will benefit if you think about how to fill your site with good, quality content. Then you can provide content for other sites and make some defacto sales by getting on those sites!

Here’s something that’s a little more difficult, but for those of you who decide to take the challenge, it could be very beneficial.

Set up a contest on your website to give people a monthly (or however often you wanted to do it) monetary prize, say $1,000 gift or $1,000 prize. You could do it weekly or you could even do it annually if it were a large enough amount.

You might be thinking “Well, I don’t want to give people $1,000.” That’s okay, you don’t have to . . . you can get other people to pay your prize money for you! How, you ask? By setting up sponsors for the giveaway!

You set up a website or a portion of your website - preferably the homepage, which people see first - to attract people into entering the contest. On your website you display the banner ads and display ads of the contest’s sponsors.

If you had a $1,000 prize that you were giving away each month, you might charge each sponsor $200 or $250 each month just to have their banner on your contest site and be a sponsor. For example, if you had a $250 sponsor fee, you’d only need four of those sponsors each month to pay for your prize! And any more sponsors would turn up profit for you!

Another way you can make this work is to not only have sponsors who help pay for the prize money, but also charge other websites to have your contest listed on their website. The way this benefits the other sites is, since they’re presenting your prize on their website, they can go
advertise for surfers to come to THEIR site for a chance to win $1,000! When people come to their website, they’ve got the content, but they also have that link back to your website that lets their customers enter the $1,000 contest.

We’ve seen a lot of websites out there that offer prizes up to millions and millions of dollars. The key is not having to spend the money yourself but getting sponsors and other people instead to help split the cost and help pay for the prize. Depending on how many sponsors
you have, you can have prizes set of up to thousands and thousands of dollars. The end result: If you have more sponsors and more money coming in than the cost of your prizes, you’re going to