Many times you just have to start out with faith. You don’t know how things are going to work out, but you keep moving forward, putting it together one piece at a time.

Many people see all sorts of great offers and ad copy that is all put together and they assume these people are exceptional. But, the simple truth is, almost all of those campaigns were put together a little piece at a time. Parts got added, tweaked, and fine-tuned along the way. This is how to crank out huge money-making projects that can make you millions!

Everything was begun with one initial breakthrough idea and faith. All of that started out as simple ideas and concepts. Then it expanded and was developed from there.

Just get out there, have faith, get started, and build. That’s how to unleash your full money-making power! Put it together a little bit at a time, while always moving forwards in a positive direction with positive dreams and goals fueling you on. This is the super short-cut to making major amounts of money!

By showing other companies that you can expand their customer base and bring in more profits, they will be much more willing to do business with you. And, the bigger the company is, the more willing they tend to be to pay for your services.

Why? Because the big companies are in for the long haul. They are not worried about their day-to-day survival. They’re not worried about paying their bills. Everything for them is automatic at this point. They have more than they need, and now they are in business to make the most profit they absolutely can.

These companies have more money to spend, so you can ask for a higher amount of the profit margin. Also remember, many of these companies’ goals are to simply make the most profits that they absolutely can. Since they don't have much to lose and a lot they could potentially gain from your proposition, they will be willing to let you have a higher percentage of the profits because they will still be gaining anyway. This is how million dollar companies can make you piles of money!

What if a firm has a successful concept that would increase your profits?

The obvious answer is to simply contact that person with the required exp

ertise, and offer to pay him/her a fee for his/her advertising, operational, production, marketing, or other concepts that are working for him/her. The most successful marketers are never so arrogant as to assume that they cannot learn some very valuable lessons from someone else.

Therefore, you could offer another appropriate firm a percentage of all your profits or savings that are the result of having applied its concepts to your business. Once again, the type of deal you make is entirely up to you.

Here are the 7 basic steps to use in all of your ads to get people to send their money to you:

1. You must STOP your prospects with a self-interest headline.
2. You must HOLD a prospect’s interest in the body copy.
3. You must CREATE DESIRE by offering them as many benefits as possible to buy from you.
4. You must PROVE that your offer is a bargain.
5. You must make it EASY for your prospect to act.
6. You must give your prospect a reason to ACT IMMEDIATELY!
7. You must ELIMINATE your buyer’s FEAR of being cheated.

Tack these 7 steps up on your refrigerator door and memorize them. They contain the secret that can help you sell your product or service like crazy.

Tests have shown that the difference between one headline and another headline is as high as 19 times more response for one as opposed to the other.

This clearly shows the opportunity available to those who can really create good headlines. 19 times more response is equal to 19 times more profit. That’s 19 times more business that was gained just through trying a different headline!

By testing different headlines, you will find the headlines that work the best for you. Come up with different ideas for headlines. Come up with different ways to present your offers. Keep trying to make your headlines clearer and more compelling!

There is one question that must be answered before any business will ever truly be successful. In fact, finding the answer to that questions can be all it takes to move your business to the top of your market! The question you must answer is: How can I find out what my customers want? That’s it!

All you must do is find out what your customers are buying, what they are interested in, etc. Once you know what they want, you can find a way to make money by giving them what they want! Many businesses are making the mistake of taking their own considerations into account. If they like it, they think the customer will. If they don’t like it, there is no point in marketing it because no one else will like it, either! This is a huge mistake that could cost you millions of dollars!

The fact is, most people are different than you, so you mustn’t take your own feelings into consideration! So, how do you find out what people want? The quickest way to find out what people want is to go to their homes and find out. That is not always practical, though. You can also mail out customer surveys, questionnaires, etc., or call them and survey them over the phone.

Again, you just need to answer this one question, and it could make you rich! If you don’t answer this question, you could be throwing away thousands and thousands of dollars! So, get started down the road to higher profits today by trying to find out more about what your customers really want!

1. Brainstorm all the ideas you want included in the book. Brainstorming is the easy way to start writing your book - EVEN IF YOU CAN’T SPELL! Simply jot down in any order everything you can think of about your subject. Write as quickly as you can, in phrases or topics or even one-word lists everything that pops into your head. Do not worry about spelling or repeat ideas at this point. Just search your mind for anything that occurs about your topic.

Initially, when you are first excited about a project, you should use your enthusiasm to help you with that project. This is how to get more ideas than you can possibly use! Your enthusiasm becomes that catalyst of your creative efforts. When you are excited about something - something that’s brand new - you have a strength, a power that you can tap into.

A good analogy to compare this idea to is falling in love. When a person first falls in love, they don't see any faults in their love at all. Their love is perfect in their eyes.

The same is true with the enthusiasm that comes with a new project. When you look at a new project, you will be excited, elated, and enthusiastic. You won't notice any of the faults inherent in it.

These are the times when you should really work on your ideas. When you're infatuated like this, you will get the ideas that you won't be able to reach after a while, when you'll run dry. Enjoy the rush of ideas while it’s there, and take advantage of it.

Write down all of your ideas, find out which ones work the best, and use them! This is how brainstorming can make you fat wads of cash! By using the best of your ideas, you maximize your product’s profit potential and give yourself the chance to make the most money.

What happens when you run out of money-making ideas? When you run out of ideas, sit back and logically think of the steps of the method you are going to write about. Write down these ideas that come to mind as well.

Remember, you are the expert, and you already know what it takes to get your book done.

2. Organize these brainstorming ideas. Group the topics, phrases, or words you have written into lists. You may do this by assigning numbers or letters to the brainstormed ideas. Then ideas that fit in category 1 or category 2, etc., are listed. As you are organizing these lists, more ideas may occur to you, so be sure to include them also.

3. Label these topic lists, and turn them into your table of contents. In step one, you generated dozens of brainstorming ideas. In step two, you grouped these ideas into five, ten, or 15 lists. These individual lists are your chapters.

Include a table of contents in your book because the potential buyer will look there to see what your book covers and if you have included the information he/she wants to know. This will encourage people to make the purchase.

Put yourself in the buyer’s place. Have you included each area necessary to explain your topic adequately? Is there another topic you can add that will further encourage the buyer to purchase your book?

You also may want to check the table of contents of other books in your subject area. This research may trigger more material for your own book, and it will help you see what is already available to the consumer. This is how research = big bucks!

You have to do as much research as you can, you have to dig up as many facts as you can, you have to take as many notes as you can. Spend some time in the reference section of the library.

When we put together our information superhighway products we tracked down every article we could that dealt with the information superhighway, the internet, computer bulletin boards - everything we could find dealing with the topic. Then we took ideas out of those articles, and we incorporated them into our products.

Remember, you must give the reader a new approach, a better way, or totally new ideas if he/she is to be attracted to your book. Make your book so appealing the buyer cannot refuse it!!

4. Write your chapters. Look at each chapter list of ideas carefully. Combine similar topics and discard ones that completely stray from the subject. (Perhaps the idea doesn’t fit in this book, but it is an area you will need to include in another book in the future. Keep these stray ideas on file for future consideration.)

When you have refined and reorganized all the ideas for a chapter, you may begin writing. Take each idea and explain it in easy-to-read, simple language. Write the way you would tell someone the same information. Do not worry about which idea you write first, second, third, etc. Just begin, and continue with those you know the best. If you write each idea in a paragraph or two on separate pages, you can later put them in a logical order. Think of shuffling and sorting the ideas like a deck of cards. A computer can do this automatically for you, but if you are writing your book in long hand, you will want the flexibility to move these ideas around.

5. After you have all your ideas in paragraphs and have put them in order, it is time for you to revise and rewrite. Is there a weak or incomplete chapter? Add the information necessary to make it better. Try to have your chapters about the same size. If the book topics are balanced, you have likely included everything your customer wants to know.

Read your book aloud. This is a good way to see if all your sentences make sense. If you, or someone listening to your book, are confused, rewrite the trouble spot. You must be perfectly clear for two people only yourself (the expert) and the reader (the novice). If you have written in down-to-earth language so that a beginner can understand, and have included all the information an expert knows, you will have a successful book every time.

The only way you can be sure that an ad is working is by tracking. This is where direct-mail can be much better than other means of advertising such as television. When you advertise on TV, you can ask the viewer to mention that they saw your ad on TV, but how many times does that really happen? Not very many.

With direct-mail, you can “key” each ad so that you can track its success or failure very quickly and effectively! You can know real soon which ads are doing well.

There are several ways you can “key” to track success. One is with a mailing list. If you are using names from a mailing list called “home workers,” you can simply put an “HW” in the bottom right corner of the order form. Then, when the order comes in, you can see that it came from the home worker mailing list. So, if you had the home worker list and another list called “money-makers,” you could track them both by using simple “keyed” codes that are placed on the order form.

Another way to track success using “keys” is with the sales letter. If you are testing different headlines, or testing a different price, etc., you can “key” the order form in some way so that you know which ad that order came from. Say you were testing two headlines. You could have a “#1” for the first headline and a “#2” for the second one. So, when you get more orders with the #2 key, you know that the second headline worked better!

Also, you might be tracking several things at once, and then you will need several numbers or letters. If you are testing several mailing lists, and you send the offers out at various times, you need to track both the time and the mailing list. So, you might have a “key” that looked something like “010297HW.” This code means that you mailed the sales material on Jan 2, 1997, and you sent it to the Home Workers mailing list.

You should never mail something out without tracking it! You should always be able to tell where your order originated. You never know when one list or one headline might make you an instant success, so you need to be able to track the order back to see where it came from. If you know where it came from, then you can make more money by offering your product or service to that same group of people who made you money once before!

Stay in tune with the things that are working for other people. That will show you exactly which mail-order products will sell - and which ones won’t. Keep swipe files, and study other ads to figure out what’s working and what’s not.

When most people look at ads and sales letters, they are very passive. They even have a name for direct mail that you might have used a time or two in your life: “JUNK MAIL.” If you get the right offer to the right person through the right kind of media, then it’s not junk mail. It may be junk to some people, but to other people it’s a treasure.

For the marketer, all direct mail is valuable. It can be used as models to develop and create their own valuable sales message material. You can lift ideas and concepts from it. You can gather new information.

There is a different mindset that is key. Ideas are everywhere, and you can borrow them from all sorts of different direct mail ads and sales letters.

Decide you are going to think about this differently than most people do. You are going to be serious about the business. You are going to study these things, not just read about them.

One of the worst mistakes you can make is to simply read direct mail ads in the hope that you will gain some sort of superficial knowledge from it. You should study the ads others are using and see how you can incorporate the ideas yourself.

Many marketers get tired of their old promotions. It doesn’t matter whether they’re making money or not - they still get to the point where they see the old promotion as tedious. Many of them will scrap the old promotions and try to start new ones. What they don't realize, though, is that scrapping a successful old promotion is a mistake!

To increase their profits, these marketers should be finding new prospects to sell to. It doesn’t matter how tired you are, if it’s selling, stick with it. Let it continue to work for you.

Remember, every time you try something new, you are essentially starting over. If you eliminate the things you used to gain in the first place, you will probably lose customers.

Stick with what works, and keep expanding out with your front-end sales. This is how to instantly increase your profits by up to 900%. You will continue to expand and grow, and your previous profits can very well pale in comparison to those you gain after expanding your campaign.

In many of the promotions we send out now, we give people three ways to respond. They can call our office 24 hours a day, and even if we're not there, we will return their call. They can fax their order, or they can mail it in.

It is important for you to make it as easy as you can for people to order what you have to offer. People are busy and tend to procrastinate. Your offer is an intrusion in their life, and you have to make it as easy as you possibly can for them to respond. Otherwise, you will not meet your full profit potential.

Once they turn their attention away from your materials and start to focus on something else, the chances are high that they will put off accepting your offer.

There is a small window of time for your promotions to work. Use it to its full advantage! Making it as easy as you can for them to accept what you have is one way to make the most money from every ad you run!

Be there when your customers need you. Do not give a thirsty person only a sip of water, and then walk away with the full container. If you will just do one thing very, very well - master back-end sales - you will prosper faster than you ever thought possible!

If we can give credit for the fortune we made to anything, first and foremost would be the fact that we have really worked to serve the customers who do business with us. We try to stay in touch with them. We do everything we can to give them more of the things we know they want. We spend a lot of time thinking about our customers. We spend quite a bit of money on customer service. We try to do everything possible to make sure our customers are happy.

And this is the most important question, the question you should always be asking yourself - What will it take to satisfy our customers?

The only way you will really be able to answer this question is by gaining an in-depth knowledge about your customers - Who are they? What do they really want? Why do they buy what they buy? As long as you can answer these questions and come up with products or services that are designed for these people and meet their needs, you can potentially keep the money coming in.

When you are hit by inspirational ideas, write them down. Usually, they will hit at the strangest moments. They sometimes hit when you’re doing something completely unrelated.

Sometimes, our best ideas will come to us while we’re having troubles with our business. We might have low sales. We might have a great-selling product suddenly bottom out, or any number of problems. Then, suddenly, we’ll be hit by an idea, we’ll go with it, and we’re all right . . . But usually the idea deals with a different product than we were having trouble with.

They say that “necessity is the mother of invention.” Sometimes, when your “back’s against the wall” and you have problems you have to solve somehow, you will be presented with an opportunity that will offer a solution to the problem.

Inspiration comes fast, and you have to seize the moments when they come. Take advantage of it. Get it down on paper while you’re excited and while it’s still fresh in your mind. Why not wait? Because it won’t last very long. It will go away. It’s better to have them written down; otherwise, you won’t remember everything.

Although different strategies may apply in different situations, the following information regarding mailing lists is applicable in most cases.

1. People who have purchased products or services through the mail are valuable prospects. A direct-response list will consistently out-pull a compiled list.
2. The “hottest” names you can acquire are those that have purchased something through the mail within the last 30 to 90 days.
3. To get the most for your money, you should review and clean your name lists semi-annually (twice a year). Undeliverable mailing pieces (in larger quantity) will not make a favorable impression if you are renting your list to other firms. They represent an unnecessary mailing expense if you are sending out your own promotional pieces.
4. An in-house customer list will out-pull other compiled or direct-response lists.
5. People who live in urban areas respond to mail-order offers to a lesser degree than those who live in rural areas. The reason, in part, may be because shopping malls and other conveniences are not readily available in rural areas.

6. Use professional people who have made a career out of compiling lists. List-broker consultants and other outside service organizations are your best source for getting the right list.
7. Ten percent, or more, of your direct-mail budget should be allocated for the development and upkeep of your list. There is a limit, of course. But generally the more you spend on maintaining a first-class list, the more money you will take in. Ten percent, however, is the minimum you should spend.
8. If you have employees, you should delegate the responsibility of maintaining your name lists to one or two designated individuals if possible. Too many people working on the same project can create disorganization.
9. When developing a product, keep in mind that people in the 35-years-and-over age group buy mail-order offers at a considerably higher rate than people under 35 years of age.
10. Buyers who have purchased more than once through the mail within a seasonal buying period will always out-pull buyers who have purchased only once within a particular seasonal buying period.
11. There are many different list categories. As many as 10 percent to 25 percent of names on a list may have to be cleaned and updated every year. In the case of high schools, vocational technical schools, and colleges, that turnover rate would be 100 percent.

Focusing on your customer base will help you make the right business decisions - that will make you a fortune! Do not focus on yourself, which is a mistake that many businesspeople make. They spend too much time thinking about themselves, their company, and their problems. They don’t spend enough time thinking about the customers, their problems, and what they can offer those customers that will solve their problems.

The more a marketer tries to give customers what they really, really want, then the better their success is going to be.

All of your business decisions need to be centered around your customers, serving them, and giving them what they want.

In many cases, people in charge of marketing, especially with bigger companies, will make all sorts of suggestions as to the way the business should be run. Management will fight every decision that the marketing people come in with, though. Why? Management tends to think about themselves in general.

The right business decisions that will make you a fortune are generated around the customers. And when you’re developing lead generation ads, you have to have an idea of who your customers are and what they really want.

Customers are busy people. Advertising is a very intrusive thing that attempts to poke a hole in a person’s train of thought and persuade them to do something. People have their own routines, their own lives, and their own problems. They don’t care about you.

The only way people care about you is if they believe that you are looking out for their best interests and that you really have something of value to give them.

Return envelopes are a powerful thing because they make it easy for people to send away. Many times people mean to send away for what you have to offer, but their regular life interferes and they don’t do it. Including a return envelope is one tiny thing you can do to instantly stop a lost sale!

Because of this you have to make it as easy as you can for these people to respond. A return envelope is one way to do this. You have to do everything possible to make it as easy for people to order, and a return envelope is a very powerful way of doing this.

This is how to add one small thing to everything you send to your prospects and customers - and make three times more money! That return envelope will make it easier for the prospects to respond.

Advertising results take time. Continuous advertising often achieves more if it appears in one magazine monthly, rather than in several magazines one time only. If you . . .

1. Attract the readers’ attention and . . .

2. Show them without outlandish claims or promises, how they can benefit by buying your book.

They will likely respond to your ad - and make you a fortune!

These are the things that will, first, grab that prospect and, second, get them to accept an initial offer from you.

Satisfied customers are customers that will be willing to buy from you repeatedly. Every time they buy from you, you make more profit. There is an initial investment in getting prospects to do business with you the first time. Every time you resell to that customer, you are paying off that initial investment.

There is a cost to acquiring customers. But, if you make those customers happy, you can sell to them again and again - and keep stacking the profits up as you gain more and more customers and make them repeat customers. And, as your back-end sales keep growing, you keep making more money.

Customer satisfaction does not come on its own accord. It has to be earned. Here are two things you need to make huge profits! To make huge profits you must offer

1. Services,
2. Benefits . . .

. . . that make customers want to come back. You have to sell them something that has real value that makes people feel good about their purchase.

List your satisfied customers, and do not be afraid to ask for their repeat business. They will consider it a compliment, especially if you offer them a discount or something free as a token of your appreciation.

Also, do not hesitate to ask for testimonials from established customers that you can use in ads, brochures, circulars, and sales letters. Using customer testimonials is a proven way that your customers can make you nineteen times more money! Ask for signed testimonials. Be sure to include a self-addressed, stamped envelope.

Sales material that included testimonials from other happy, satisfied customers has been shown time and time again to produce up to nineteen times more money - instantly! Tests have been run where they pit sales material with testimonials against sales material without testimonials. And, when the results get back in, the testimonials always make more money - sometimes as high as nineteen times more - or higher.

We often tell people wondering about the mail-order business that this is the easiest business in the world to be in once you get something working for you. Many times getting a promotion going right away is difficult.

Don’t give up! Study what’s doing well out there in the market. Find out what kinds of products are the most popular and what kinds of ads are the most successful. Use these concepts to your advantage to increase your chances of coming up with that great promotion . . . because once you have a great promotion in place, it’s simply a matter of waiting for the money to come in - and putting it in the bank!

Many people try it, don’t get it, and give up. What they don’t see is: once they have a promotion that’s working, all they have to do is sit and watch the money come in, take the money to the bank and spend it. Creating a successful mail-order promotion is how to sit back, put your feet up - AND MAKE THE EASIEST MONEY YOU’VE EVER MADE!