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1

How To Find Products That Will Sell Like Crazy!

Just Do These Two Things:

1) Find the products and services that are making the most money for your competitors. What’s behind their success? How can you use the best of their ideas without doing the exact same thing they’re doing?

2) Test new items to your best customers first. Find ways to sell the most profitable items to the other people in your market.

The more you do these two things, the easier it will get. Your intimate knowledge and on-going experience in your market will help you find the items that sell like crazy.

'It doesn’t hurt to be optimistic. You can always cry later.'

-Lucimar Santos de Lima

'On the human chessboard, all moves are possible.'

-Miriam Schiff

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2

Why Most Websites Don’t Make Any Money. Avoid Doing This One Wrong Thing, And You’re On Your Way To Major Success!

When the Internet first started exploding as a viable marketing tool a few years ago, many marketers fell into a sort of panic. This was something totally new, a media that presented a lot of opportunity - but also presented new challenges. How could they market in this new digital frontier? Would they be able to use the tactics they used in other media, or would they need to learn something new?

There are people out there who do offer Internet marketing advice, be it professional or amateur, and one thing we keep hearing over and over is that, in order to succeed with Internet and website marketing, you need to keep your copy - on webpages and e-mail - short and to the point.

Well, we hate to burst these people’s bubbles - but THAT SIMPLY ISN’T TRUE. Keeping copy short and to the point is, in most cases, actually detrimental for sales! This is why most websites don’t make any money. Avoid doing this one wrong thing, and you’re on your way to major success!

'Every noble work is at first impossible.'

-Thomas Carlyle

'All things are possible until they are proved impossible—and even the impossible may only be so as of now.'

-Pearl S. Buck

The same rule that applies to sales letters applies to Internet marketing - the more you tell, the more you sell.

Internet surfers don’t want less information, they want MORE information. Why do you think they surf the web in the first place?

For most people who surf on a casual basis, the Internet becomes more than simply a utensil to look at flashy web sites. It offers just as much information as the other forms of media . . . but more in depth.

Take a look at your major network evening news programs. They have a set amount of time - half an hour - to go through the major stories of the day. Therefore, every story has to be trimmed up and edited to fit within a time limit.

But when you visit an Internet news site, such as www.headlinenews.com, www.msnbc.com, or www.cnn.com, you quickly find that stories are well-expanded on, with a lot more information, speculation, and coverage than is presented on television or even newspapers!

The Internet is known as a source of INFORMATION. The people who surf it want to have all the information they can have. So give them all the information you can!

'We create our fate every day. . . most of the hills we suffer from are directly traceable to our own behavior.'

-Henry Miller

'If we choose to be no more than clods of clay, then we shall be used as clods of clay for braver feet to tread on.'

-Marie Corelli

Website and e-mail marketing presents one very special advantage over the other media, though - one that few marketers realize, but you should remember . . .

In direct mail and direct response marketing, it’s well-known that long sales letters to qualified prospects or customers is one of the best ways to get products sold. The problem is, when you’re sending a twelve page, fifteen page, or twenty page sales letter to ten thousand people, the cost of printing and postage can get expensive.

But there is no such cost over the Internet! A webpage may only be a few inches, or it could go on for foot upon foot, then the text can continue on another webpage you send them to with a link! You don’t have to cut pages or cram text to cut cost . . . you don’t have to limit your sales letter’s intended audience to make your bottom line!

The lesson here is, just because something’s new doesn’t mean you should try to play using all new rules. The old tips and tactics that have brought direct marketers millions of dollars over the years have proven themselves to work time and time again, across the media landscape of television, print, and radio. The rules simply have to be modified slightly to fit into each type. Sales letters become infomercials, for example.

The old rules apply to the Internet just as much as anything - they may need a little modification, and they may need to be applied somewhat differently, but they still stand solid . . . and they are still the key you could use to build your fortune - applied to Internet marketing!

'Just be what you are and speak from your guts and heart—it’s all a man has.'

-Hubert H. Humphrey

'Trust your hunches. They’re usually based on facts filed away just below the conscious level.'

-Dr. Joyce Brothers

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3

Two Magical Words That Will Instantly Make People Realize Your Offer Is Extremely Valuable! More People Will Send You More Money!

Here are two magical words that will instantly make people realize your offer is extremely valuable . . .

PRIVATE INFORMATION!

So, what exactly makes this phrase so powerful?

When prospects read that the product being offered has PRIVATE INFORMATION, they stop for a moment and roll that over in their head . . . if you could hear what most of them were thinking, it would simply be the typical “oohs” and “ahs” of coming across something very interesting, very attention-worthy.

This phrase suggests that, buy purchasing the product, they will get insider information - something MOST PEOPLE ARE NOT SUPPOSED TO HAVE ANY KNOWLEDGE OF. This gives it the image of being VERY valuable.

'Intuition is given only to him who has undergone long preparation to receive it.'

-Louis Pasteur

'A hunch is creativity trying to tell you something.'

-Anon.

“This isn’t something most people are supposed to know . . . it’s a secret reserved only for special people to know and use . . . “ they’ll think.

One of the most attractive offers you can make to people is that of privileged information that only certain, special people are allowed to have. It gives the prospects a feeling of being unique, and of standing apart from the crowd.

It gives them the perception that, by gaining what’s being offered to them, they will stand above all their peers with exclusive knowledge not meant for the general public!

Therefore, the offer will be much more attractive to more people than had you simply not used such a phrase - it will increase the worth of the offer, and more people will send you more money!

Is the information really private? Actually, it can be a justifiable statement. After all, there is a qualifying factor to getting the information . . . the prospects have to BUY IT FROM YOU! If they don’t pay for it, they don’t get it!

In other words . . . only those “daring” enough to spend money on the product will receive the information!

'What’s important is finding out what works for you.'

-Henry Moore

'To feel that one has a place in life solves half the problem of contentment.'

-George E. Woodberry

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4

People Want To Be Able To Enjoy Their Life — If You Can Show Them How, You Could Make Thousands — Or Even MILLIONS Of Dollars!

People are interested in as much enjoyment in their life as possible. That enjoyment may come from hundreds of different sources. People want to live life to its fullest. They work hard and do the best they can, so why shouldn’t they get some enjoyment in life?

People have a tendency not to think of themselves all the time, and do not consider what they want in life. But, if they do not stop to think about their feelings, who will? It is not being selfish to have things that will give a person some enjoyment! (Do you have a product, book, or item, that will put enjoyment in a person’s life?)

'Follow your bliss. Find where it is and don’t be afraid to follow it.'

-Joseph Campbell

'Keep your promises to yourself.'

-David Harold Fink

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5

Three Powerful Ways You Can Make Money With This Concept!

There are many different ways to make money with this idea. We’re going to give you three, briefly, that we believe are some of the most important.

First, you can sell your own products. Maybe this could allow you to get your feet wet. Maybe you’ve got a collection of something - say you’ve got thousands of sports autographs that you have collected over the years. We actually had a good friend we haven’t spoken with in a few years who, since the time he was very young, had just written away.

He was sending away all the time for sports autographs from various sports figures. It didn’t really matter much to him who they were. He just wanted to collect autographs. He had huge notebooks full of these autographs that he had collected over the years. It had probably about 15 years since he had started collecting these autographs. He had books and books full of them. Some of them were on sports cards, some of them were on 3 x 5" index cards.

The point we are trying to make is if you have a collection of something that you’re interested in, you could start by selling off a few of your own products to get some experience and get a feel for how it can work for you.

'Don’t compromise yourself. You are all you’ve got.'

-Janis Joplin

'The greatest thing in the world is to know how to be one’s own self.'

-Michel de Montaigne

Maybe you’ve decided to get out of that market altogether, or just turn your product and your inventory over. You can just get rid of yours and use those profits to buy new products. An example of autographs: you could buy new autographs or get new autographs to sell as well. That is the first idea, to sell your own products that you have to get your feet wet.

The second idea is to buy low and sell high. Depending on what market you’re in and which niche you choose, you can actually find products in that market area that people are selling for less than you know they could sell for on the Internet auctions, or wherever you end up selling them.

You could search out these products and buy them low. Maybe you have to buy an inventory, although we don’t recommend doing that, but you can buy them for less than you can sell them for. Turn around and make a huge profit when you sell them!

However you do it, the key is to make sure you always buy low. Buy as low as possible and then sell for as big a profit as possible to make money that way.

Now, the third idea - and this is one that we really recommend because it requires little cash outlay. Become a broker for these products and actually go out and search for other people that have the same hobby or that maybe collect the same product that you’re talking about selling. Then, actually broker it for them, and convince them that you can turn it around for a profit.

'Urgent necessity prompts many to do things.'

-Miguel de Cervantes

'Discontent is the first step in the progress of a man or a nation.'

-Oscar Wilde

With this technique, you either just get the lowest price they’re willing to sell it for, or you actually tell them what you’re doing with it and offer to take a commission on the sale of the product. Maybe 20%, 30%, or maybe only 10% depending on the product.

This way you actually become a broker for them. You don’t have to put any cash up front. You tell them that you can sell it for them. Maybe you work with one exclusive vendor or person that has these products that you can sell and you help them sell all of their products on the Internet.

You can work with dozens of people and help all of them sell their products and just take a percentage of the profit on each one as it sells. It doesn’t require you to spend any money up front.

In the end, just find a hobby that you’re interested in - something you do - and, if it’s something you love, then the money will follow.

'Ask yourself the secret of your success. Listen to your answer, and practice it.'

-Richard Bach

'A man can do only what he can do. But if he does that each day he can sleep at night and do it again the next day.'

-Albert Schweitzer

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6

How You Can Become An Electronic Book Publisher ... Entirely With Other People’s Money!

We’ve discussed the e-books and how to become your own book publisher, electronically, saving the money on paper and postage, and selling the books. There is also another way to make money with e-books.

Once you’ve come up with a way to create them - which we’ve covered before - all you really need to do is find a sponsor or sponsors. This is how you can become an electronic book publisher ... entirely with other people’s money!

One way we would do that is a web site, which we promote. You could literally sell low cost advertising right on your web site that is going to reach a guaranteed number of people and give them the dimensions of whatever advertising you want to sell.

For example, you could sell a banner ad, which is a rectangular graphic, that when you click on it, is actually a live link that jumps people to a web site. Say you only sold them for $50 each, and you’re going to deliver them to 10,000 people, guaranteed - now that’s a bargain. That’s a good deal.

'Bloom where you are planted.'

-Anon.

'The secret of discipline is motivation. When a man is sufficiently motivated, discipline will take care of itself.'

-Sir Alexander Paterson

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7

Why Many Web Site Owners Don’t Make Enough Money ... And What You Can Easily Do About It!

Now we’re going to cover why many web site owners don’t make enough money, and what you can easily do about it. This is very exciting, because it is a secret that many people don’t use simply due to their underestimating the power of the Internet.

Here’s the secret: A lot of people don’t make enough money on the Internet because they only advertise on the Internet!

Now, we’re not saying that Internet advertising is bad. In fact, Internet advertising is fantastic! Why? Because the people who are on the Internet to see your ad are already there on the Internet so they can get to your web site and they are very qualified people. They have the technology to get to your site. So Internet advertising is fantastic.

The challenge that some web site owners have is that they only focus on Internet advertising. We talked to a gentleman at a seminar not too long ago who came up to us and said, “Look, I’m on the Internet now. I’m only on the Internet. I’ve stopped doing all of my direct mail advertising, I’m not doing any more magazine advertising, I’ve stopped advertising in the card packs. I’m only advertising on the Internet. All other advertising is going to die out and the Internet is going to be it.”

'Winning isn’t everything. Wanting to win is.'

-Catfish Hunter

'For every man there exists a bait which he cannot resist swallowing.'

-Friedrich Nietzsche

We responded with hesitation. He continued, “Yeah, look at these computer companies, like Dell – they’re selling all of these computers, and Egghead Software. There are all these companies who are closing down their stores and they’re doing everything on the Internet.” And we had to stop him and say, “Look, they might be selling their products solely on the Internet, but look at how they’re advertising their web site.”

A lot of these huge, multimillion dollar corporations have started advertising very, very heavily on radio and television. They’re doing some direct mail, a lot of magazine and newspaper advertising, they’ve got cards going out in these card decks and card packs, and they’re sending out web cards.

They are not only doing Internet advertising. They may be only selling their products on the Internet, but they are spending a lot of money off-line doing regular old direct mail, direct response advertising.

So that is what we suggest YOU do! Don’t forget the regular types of advertising that have worked for so many decades and have been so effective. The Internet is a great technological advance, but to get people to your website, it is a good idea to use some of the tried and true advertising.

'Happiness lies in the joy of achievement and the thrill of creative effort.'

-Franklin Delano Roosevelt

'The secret of success is constancy to purpose.'

-Benjamin Franklin

One of the things that really impresses us about these big Internet companies is that they are going back and using ideas that have been around before. They are using direct mail and magazines and are actually using, in some cases, billboards and advertising on park benches. They are using signs out in front of people where people are.

We recently went on vacation and every couple of towns we noticed another billboard, and all it had was a website address. So this isn’t a company that is just saying, “The Internet is it and we’re only advertising on the Internet.” They are advertising everywhere.

One of the key factors to success in Internet advertising is to follow the leaders. This is what we say to people who are interested in a very fast success, a way to make very fast cash and really to succeed quickly - follow the leaders. Find out what the people who are successful are doing.

In terms of web site owners, go out there and find out what the successful web site builders are doing, and model exactly what they are doing. Follow the leaders.

If you study a company like eBay, they don’t only do Internet advertising. In fact, recently eBay has had an incredible amount of radio advertising out there. The same with amazon.com – a lot of radio and print advertising. They’re doing a lot of advertising that is not solely focused on the Internet. Why?

'The man who fails because he aims astray, or because he does not aim at all, is to be found everywhere.'

-Frank Swinnerton

'There are two things to aim at in life: first, to get what you want, and after that to enjoy it. Only the wisest of mankind achieve the second.'

-Logan Pearsall Smith

Because they want to get their message out and they realize the power of these direct response marketing methods that have worked for decades and decades. So, the challenge that a new web site owner has is not to only focus on the Internet. Even though there is that new excitement about being on the Internet and wanting to advertise there, our suggestion would be to - yes - advertise there.

Get on the search engines, do the links, that’s all very important. But don’t forget in your marketing mix to go back and do some of the regular direct response advertising like getting an ad in a card pack, maybe placing a magazine ad, maybe having an insert put into some outgoing product, maybe doing some direct mail, and maybe going so far as getting some radio and TV ads.

It’s very effective advertising to get people to your web site, especially as more and more web sites continually flood the Internet. That’s when you really do some advertising that makes you stand out. And the way you stand out is by doing some of these advertising techniques that have lasted for such a long time.

'We all choke, and the man who says he doesn’t choke is lying like hell.'

-Lee Trevino

'A man who says he has never been scared is either lying or else he’s never been any place of done anything.'

-Louis L’Amour

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8

Don’t Ditch What’s Already Working!

Many marketers get tired of their old promotions. It doesn’t matter whether they’re making money or not - they still get to the point where they see the old promotion as tedious. Many of them will scrap the old promotions and try to start new ones. What they don’t realize, though, is that scrapping a successful old promotion is a mistake!

To increase their profits, these marketers should be finding new prospects to sell to. It doesn’t matter how tired you are, if it’s selling, stick with it. Let it continue to work for you.

Remember, every time you try something new, you are essentially starting over. If you eliminate the things you used to gain in the first place, you will probably lose customers.

Stick with what works, and keep expanding out with your front-end sales. This is how to instantly increase your profits by up to 900%. You will continue to expand and grow, and your previous profits can very well pale in comparison to those you gain after expanding your campaign.

'In doubt, fear is the worst of prophets.'

Statius

Fear is the main source of superstition, and one of the main sources of cruelty.'

Bertrand Russell

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9

Selling A Book? Beef Up Your Sales By Using This Simple Technique!

One clever tactic smart marketers will use in their sales copy to make their books much more enticing to their prospects is to place a question, then follow up with a statement stating what page in the book the answer’s on. Selling a book? Beef up your sales by using this simple technique!

For example, let’s say you’re selling a book full of remedies for common little maladies. The sales copy might have either a section of these or have them interspersed throughout the copy . . .

“One little vegetable that can boost your memory"
“Three foods to help fight Alzheimer’s Disease "
“Breakfast foods that will keep your energy level up and your drowsiness LOW”

This is INCREDIBLY enticing to prospects! They can see what sort of information is in your book, and see where the answers are . . . BUT THEY DON’T HAVE THE BOOK TO GET THIS VALUABLE INFORMATION!

Therefore, they end up with a strong urge to buy your book!

Also, there’s another good technique at work here. The third example above states that the answer is on page #560. By picking an example question from so far into the book, the prospect will determine that the book is large and full of information - after all, it has at least 560 pages - and is therefore a good value!

'A bold heart is half the battle.'

Anon.

'Courage in danger is half the battle.'

Plautus

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10

Do Your Homework! Learn As Much As You Can About Your Market —And Use This Information To Give Your Products And Services The Highest Chances Of Success Possible!

“Preparation” can be your key to making BIG BUCKS! You have to know who you’re trying to reach.
— You have to know what your specific market wants and needs.

Your market has wants and needs — problems they want a solution for, things that they’d like that currently aren’t available, things that are better than what they have now.

— You have to know what gets them excited.

Once again, the key is in knowing what your market wants and needs. But in order to best relate to your prospects what you have to offer them and how great it is, it is important that you learn how to do so from THEIR perspective.

This doesn’t mean you write your ad as if you were them. Rather, it means that you should be able to write your ad as if you were an insider in their market, someone involved in the market, who has come up with something great to share with the rest of the market.

'We can be absolutely certain only about things we do not understand.'

Eric Hoffer

'You are all you will ever have for certain.'

June Havoc

Learn as much about your market and your prospects as you can. What do they do? What processes do they engage in? Does the market have specialized language — words, phrases, and such that are used exclusively in that market?

Once you have in-depth knowledge of your market, you will be able to write ads that are very appealing, and your offers will be even more attractive and exciting than ever before!

— You have to know what kinds of products and services they buy.

Your market will tend to accept certain kinds of products and services more than others. It is important for you to know what kinds of products are hot in your market and which ones aren’t. That way, you’ll be able to develop products and services that are more likely to succeed and avoid those that aren’t.

If you prepare your offers and ads first by using this information, you will be able to grab your prospects’ attention and interest easier. Consequently, you’ll reap bigger sales.

'In the face of uncertainty, there is nothing wrong with hope.'

O. Carl Simonton

'Hope is the only bee that makes honey without flowers.'

Robert G. Ingersoll

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11

How To Deliver E-Books Free Of Charge!

What you’re going to do is put the ad banner in an e-book. You take the e-book, and you create the e-book with these banner ads. Every banner ad you sell you can scatter throughout the e-book. And, guess what? Now you can deliver the e-book free of charge.

You sell ten ads at $50 each, and you’ve just picked up $500 for publishing an e-book. You give it away and literally guarantee 10,000 people are going to get it, because you give it away, and you encourage other people to give it away to their friends and relatives, and keep spreading it.

It is just incredible because it works so well. The e-books can encourage other people to send the e-book to other people, and it just spreads from there so that you get thousands and thousands of people all distributing your e-book for you - and getting the advertising distributed that you have been paid to receive. They think they’re all getting an excellent, free value, as well. It works out for everyone.

'It’s never too late — in fiction or in life — to revise.'

Nancy Thayer

'Vision is the art of seeing things invisible.'

Jonathan Swift

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12

How You Can Literally Save The Day For Your Local Charity - And Earn Money Doing It!

Here’s a great way to make money on the Internet using Internet auctions. Most of the Internet auctions run five days or seven days, so you can literally put an item or two up and have money back in your pocket in seven to ten days after the person has paid you for it. It’s that simple!

Local charities all around the country - your church, your school organizations, fraternal organizations, etc. - are constantly having charity auctions.

'A genius is one who shoots at something no one else can see—and hits it.'

Anon.

'Man can only receive what he sees himself receiving.'

Florence Scovel Shinn

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13

Do A Little Bit Every Day - It’ll Add Up To A Lot In The End!

It seems like a lot of people just don’t know where to start. They get all of these good ideas, they have a macro outlook of the whole situation, they’re very excited and pumped up, but they just don’t know where to start. We would just say to those people that we’ve been there too, and you have to start somewhere.

Start small. If you just take 15 minutes every day to do something, at the end of a week - at the end of a month - at the end of a year you will have done so much it will just amaze you.

When you look at the whole picture it might look overwhelming, but you just have to start somewhere. Take one little idea and proceed with it and then tomorrow do something else or continue with the first idea if it takes more time, but just get started. This is how to Overcome Indecision So You Can Get to Work - And Start On Your Path to Success IMMEDIATELY!

'Think you can, think you can’t; either way, you’ll be right.'

Henry Ford

'A man’s life is what his thoughts make it.'

Marcus Aurelius

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14

Competition Is MORE Than A Price War!

Price isn’t the only consideration. When most people think of competing, even with the giants, they think of how they compete with them on price. In the physical world that may be more of an issue than it is on the Internet. A recent survey of buyers on the Internet said that the #1 reason for the purchase that they made was convenience.

How convenient can you make it for the customer? They didn’t look for the lowest price on the Internet, they looked for the company that was most convenient to do business with.

Convenience means everything from ease of filling out the form to the ease of finding the merchandise on the site and, most of all, customer service.

The #1 problem in the last Christmas season - the #1 complaint of people who were doing Christmas shopping on the Internet - was the lack of customer service. They couldn’t get answers to their questions. Therefore, the larger your competition is, and the more successful they are, the more customers they have and the harder it is for them to give good customer service.

Instead of competing on a price plane, compete on the creative plane. How can you make the experience of buying easier for your customers? How can you offer a selection that specializes, and how can you offer good customer service? Then, you don’t have to worry about the larger competition.

'If you prepare for old age, old age comes sooner.'

Anon.

'Men will get no more out of life than they put into it.'

William J. H. Boetcker

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15

You Could Bring In Thousands Of Dollars From Customers That Have Already Bought From You — If You Utilize One Terrific Tool!

When you send your products to the customers, you include additional information about your other related product or services. These are called packet “stuffers.” This is how you can make a fortune marketing to your customers — without spending a single additional penny on advertising costs!

The only cost for producing these “stuffers” is to print them. There’s no advertising cost beyond your cost to acquire the customers initially.

When you have packages constantly going out with these “stuffers” in them, you can get orders back from these “stuffers.” Since you don’t have to pay for the extra advertising, you are actually saving money that would have gone for advertising — which means, “stuffers” can potentially make you thousands and thousands of extra dollars!

'Trust men and they will be true to you; treat them greatly and they will show themselves great.'

Ralph Waldo Emerson

'He who fears being conquered is sure
of defeat.'

Napoleon Bonaparte

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16

How To Get Your Customers To Imagine Themselves Owning Your Product Or Service. Once They Take Mental Ownership, You’ve Got Them 99% Sold!

The concept we’re going to discuss here is visualization - and it’s how to get your customers to imagine themselves owning your product or service.

The idea here is to use copy and photographs to give that potential customer the ability to picture themselves enjoying the benefits of owning and using the product you have to offer them.

Typically, marketers will utilize visualization by placing photographs of the product in the copy. They might include pictures of the product doing whatever it is it’s supposed to do, along with people using it and enjoying using it . . . and enjoying the benefits of using it!

Visualization can also be inspired with copy . . .

'The highest courage is not to be found in the instinctive acts of men who risk their lives to save a friend or slay a foe; the physical fearlessness of a moment or an hour is not to be compared with immolation (sacrifice—the act of sacrificing 9/2001) of months or years for the sake of wisdom or art.'

Joseph H. Odell

'Fear breeds fear.'

Byron Janis

“Imagine yourself making more money a week than you used to in a month’s time punching the time clock . . . living in a beautiful home, sending your children to the best school, and knowing you won’t have to worry about the cost of their college tuitions when the time comes. Imagine being able to take days off when it suits you - no reprimand, no bosses staring you down - just a calm beachfront at sunset, the only things moving the wide, blue ocean and you and your spouse as you walk in the sand, holding hands . . . “

Visualization’s job is to fill prospects with desire for a product by inspiring their imagina-tion to see themselves owning the product you offer - and enjoying the benefits of it.

Presenting the benefits is key with most products. You have to show them what they can get from using the product - usually, showing the product simply isn’t enough. “Yeah, it’s a big lump of metal. So?” You have to show people using it, people enjoying it, and people enjoying the benefits of having owned it. Once they take mental ownership, you’ve got them 99% sold!

How? Because you’ve already overcome a tremendous hurdle - the hurdle of skepticism - by putting THEM in the driver’s seat of the fantasy. You might have constructed it and directed it, but they will not notice that. They will have a romanticized image of themselves owning that product and all the benefits it will bring them. And once they’ve put themselves in the place of owning and enjoying the product, they’ve almost totally justified buying it to themselves!

You want to fill those prospects with a sense of mental ownership - as if they already own the product, and it’s paying off greatly. It’s only imagination, but it can be extremely effective at getting prospects to buy what you have to offer them.

Use visualization on your websites - both copy and photos if you can!

'Courage (Business) is a kind of salvation.’

Plato

'People have a way of becoming what you
encourage them to be—not what you nag them to be.'

S.N. Parker

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17

The Most Profitable Free Way To Promote and Build any Specialty Business On The Internet - While You Watch T.V.!

In this article we’re going to discuss the most profitable free way to promote and build any specialty business on the Internet while you watch T.V! You don’t have to watch T.V. to do this, of course. That’s just our way of saying, “Put your feet up and relax, and have fun doing it.” No money is involved whatsoever!

'If you act like you’re rich, you’ll get rich.'

Adnan Koashoggi

'Assume a virtue, if you have it not.'

William Shakespeare

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18

The Real Secret Formula To Gaining Free Advertising!

The million-dollar secret formula to getting FREE advertising is to be persistent - NEVER GIVE UP!

Many times people hear about the great ideas of free advertising, but many times the people who most want and need free advertising are the least likely to actually obtain it. They want something for nothing.

Keep working. Keep trying. Keep consistently sending those editors professional, quality news releases. Keep going to those television and radio stations and trying to make them a deal. The only way to get there is to work. Once you get there, it could very well be worth all of the work and effort!

There are many people who never gave up at trying to find their free publicity who, once they found it, ended up making millions of dollars. This could happen for you too!

Four easy things you can do to get FREE advertising are:
1. Have humility.
2. Be professional.
3. Be enthusiastic.
4. Be persistent.

Don’t forget these things. Use them to your greatest advantage. Now get out there and get to work!

'Whatever you are trying to avoid won’t go away until you confront it.'

Anon.

'Knowledge of sin is the beginning of salvation.'

Marcus Annaeus Seneca

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19

How To Make A Small Fortune Part-Time!

Here are a few ideas to do it:

(1) Create and develop products and the sales material to sell them. Then let other people sell these products. Just 100 Distributors - who sell $5,000 worth of your products every year ‘ $500,000!

(2) Run small ads in national magazines. Run these ads consistently. Just a few of these ads could bring in small amounts of steady profits that could really add up.

(3) Or go BIG TIME. Develop a major marketing campaign and let other people do all the fulfillment and customer service work for you. All you do is sit back and deposit the money!

These three methods can be developed so all you have to do is sit back and spend a couple hours a day overseeing the operation.

'The great virtue in life is real courage that knows how to face facts and live beyond them.'

D.H. Lawrence

'Risk! Risk anything!. . . Do the hardest thing on earth for you. Act for yourself. Face the truth.'

Katherine Mansfield

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20

How “Silent Partners” Can Help You Get Started With Your New Business!

The people you want as your silent partner are people who have money. They want to invest and get a better return than they normally get. Find those people; if you turn that company around, you will both get what you wanted — your partner will get more money, and you’ll have a successful business!

Those silent partners who have a lot of money they can put into your business are the silent partners that can help you raise hundreds of thousands of dollars!

It’s simple business. You’ve got something they want, and they’ve got something you want. As long as you control the business successfully and they keep investing in you, you pay them the interest due to them. They really won’t have much say in how the business is run, and, odds are, they really won’t care just as long as they’re getting their end of the bargain fulfilled.

Also, don’t forget to work with a good accountant, because a good accountant can help you put those things together. If you work with a good accountant, the legal issues can get covered in a way that is satisfactory to both parties — you and your silent partner.

You have to know the business aspect of it. You have to have a good plan for turning it around, and you have to be able to show them that you have a good plan. You have to be able to show solid reasons why the business was missing out and why you can change all of that. If you can make a strong presentation, it will be much easier for you to attain that silent partner’s confidence.

'It is easy to be brave from a safe distance.'

Aesop

'We run away all the time to avoid coming face to face with ourselves.'

Anon.

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21

Reach For Their Heart, Not Their Pocketbooks!

You have to touch people’s hearts before you can ask for their hand. That’s a little quote that we’ve got hanging up on our wall. You’ve got to reach them emotionally before you can ask them to do something for you - like send their money to you.

So you send very sincere messages to them, and send them on a regular basis. Make these messages almost altruistic, so it is just serving them. Ways to help them ... solutions. Letting them know that you care about them. Touching their hearts. And then, asking for their hand or asking for the check, cash, money orders, credit card, or whatever.

'I have often though morality may perhaps consist solely in the courage of making
a choice.'

Leon Blum

'The highest courage is to dare to appear to be what one is.'

John Lancaster Spalding

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22

How News Groups Can Help You Build Your Fortune!

Here’s the power of this: you can focus on anything that interests you, that centers around and helps sell your products or services!

Find a news group that meets or matches that market and ties in nicely with it. Become a participant in that news group, or any news group that is at least related.

You can’t get in there and just send messages that promote your product, or promote your web site. You go in and discuss and provide information and expertise. You picked something of interest to you, so you will naturally know some things other people don’t know.

Here’s the neat thing - you will also learn quite a bit of information you didn’t know. You’ll find it very exciting and educational.

We also want to point out real quickly, if your Internet service provider doesn’t provide access to every news group out there - and some of them don’t because there are so many - you can also go to a web site called www.dejanews.com and literally access every news group available and known to man on the Internet today through your web browser, and participate that way. You set up an account, you pick a name, and you go right in and start participating.

'When you first learn to love hell, you will
be in heaven.'

Thaddeus Golas

'What torments of grief you endured, from evils that never arrived.'

Ralph Waldo Emerson

Let’s look at an example here. First, we just want to point out that you should add a tag line to your messages at the bottom that promotes your web site. All it has to say is why it ties into whatever these people are interested in -maybe a special price on an item that you know people reading in that particular news group will be interested in.

Also include your web address, which by the way, becomes clickable in most web browsers. They can just click on that web address after reading your message and going, “Hmm, this person seems to know something about this subject. I think I’ll go check out the web site.”

These messages for months on end can be bringing people back to your web site.

Now, you might say, there are times when you may not find a specific, actual news group for your subject matter.

Let’s say you sell mattresses. You set up an online store selling mattresses. And why not? We’re sure there are some. But, you may look and find there are no news groups for people that just sit around and discuss mattresses.

We would understand that. We wouldn’t be surprised if you didn’t find one. We did not research this, admittedly, before writing this.

But, you could go to sleep disorders, Or many of the health related discussion groups that surround different matters regarding sleep and sleep deprivation. We don’t want to get too risque here, but you could even go to some of the sex groups. The topics may involve mattresses.

Just use your imagination! And if there isn’t a news group, maybe you might even start thinking about starting one. There is information on dejanews.com about starting your own news group, how to set it up, operate it, and become the moderator. What better way to set yourself up as an expert?

'All forms of fear produce fatigue.'

Bertrand Russell

'What begins in fear usually ends in folly.'

Samuel Taylor Coleridge

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23

The Internet ... A Niche Marketer’s Dream Come True!

The Internet is a niche marketer’s dream. So what is the best niche for you? The answer: You do what you love. You sell something you love.

Remember, there are millions of people that are just like you. The easiest way to start is, since you know yourself, you can know these millions of other people. You know their language. You know what they’re interested in. You know what their problems are.

If you have the same hobbies or the same interests as these people, then you’ll know how to reach them to sell them the same kinds of things that interest you. That’s the closest, easiest formula for success. Sell something you love.

That is what we did. Our success was built on a niche market. Before we ever got started in this market, we knew who the customers were. We knew who the competitors were. We knew the problems that our customers faced because we had those same problems. We knew, also, the solutions that those customers wanted.

Remember, all of us are in the business of selling solutions. The customers have lots of problems and they are looking for certain things. They’re not buying the products and services to buy the products and services - it’s what those products and services do for them that warrant their purchase. People want solutions.

'The greatest test of courage on earth is to bear defeat without losing heart.'

Robert G. Ingersoll

'Courage is to take hard knocks like a man when occasion calls.'

Plautus

We knew the solutions that our market wanted, and we made millions of dollars - and many other people have made millions of dollars.

They’ve done what Russ von Hoelscher has always taught - they’ve turned those niches into riches. They’ve gone for those small markets that big companies couldn’t even begin to think about reaching because there’s not enough profit in these small markets for the big companies.

They’ve turned those small markets into big fortunes. It is the fastest, easiest, and simplest way to make tens of thousands of dollars a month on the Internet.

Don’t be a pioneer. Study the successful businesses that are marketing to these niches. The more of those companies you find, the more you realize there really is a legitimate market there for you.

Sometimes people get the feeling that something totally unique is really going to make them money. The truth is, you want to look for companies that are very successful - companies that are in the same area that you want to be in. You want to get on their customer list. You learn their secrets. You find their strong areas. What are they doing that is good and what are they doing that is bad?

Then you model your company after those companies. Remember, the same marketing systems that are working for other niche marketers will work for you.

'To have courage for whatever comes in life — everything lies in that.'

Saint Teresa of Avila

'To accept whatever comes, regardless of
the consequences, is to be unafraid.'

John Cage

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24

Proven Method Gets People To Pay You Tons Of Money To Advertise Your Own Website!

.... And it’s so simple and easy - you won’t believe it!

In the past we’ve used print advertising in these little card decks or what are also known as card packs. They’re basically a pack of maybe fifty or one hundred different adver-tisements each on its own little postcard size card. It’s all sealed in a plastic wrap so you can open it up and flip through each of them.

What we’ve done in the past (and it has been very successful in terms of getting free advertising) is offer co-op advertising. Many of the cards in these card decks can be very expensive. For example, if you contact these card deck companies they’ll sell you a card for around $1,500 or $1,600 for just one mailed out one time to 100,000 people. This is probably the lowest amount we have seen. The price goes up from there if you want additional colors on it or if you want it to go out to additional people. It can get up into the $2,000, $3,000, or $4,000 range. It’s very expensive advertising.

At the same time, it’s very effective advertising. What you can do to get your ad free of charge in these card decks is actually sell ads on one of these cards and have the advertisers pay for the entire cost of the card! This is a proven method to get people to pay you tons of money to advertise your own website...and it’s so simple and easy, you won’t believe it! Here’s an example of how you would do it and here’s how we’ve done it in the past.

'One man with courage makes a majority.'

Andrew Jackson

'All happiness depends on courage and work.'

Honore de Balzac

You would measure the card, and you would figure out how many ads can be placed on each side of a card before you sell any of the places. Let’s say you want to make it pretty simple, so you just split up each side into four different quarters. You can sell a quarter of that card for a certain amount of money. Then, you go out and you can find advertisers out there that would not be able to spend $1,400, $1,500, or $1,600 on their own card in a card deck, but they’d be more than happy to spend $200 or $300 on a smaller ad on your card.

By selling all the spaces on one card, you cannot only break even on the cost of the card but you can actually make a profit on the cost of the card. Let’s say that the cost of your card is $1,400. There are card decks where you can actually get a deal for $1,400. Let’s say you have four ad spaces on one side and four ad spaces on the other side, which is eight spaces total. You sell each of them for $200, which is really a good deal. Now, you’ve got cash in hand in the amount of $1,600.

Now the card is completely paid for by those advertisers and you pocketed $200 in cash. You’re saying to yourself, “Okay, where does the free advertising come in? I mean, if their ads are taking up the card, where does mine come in?” Well, you don’t split up the entire card. What you want to do on your card is give yourself space at the top, middle, or bottom of each side. You can really decide. If you take a look at some of these card decks, you’ll see people using the same message. They’ve got an ad that runs all the way across the top and it advertises their website. On the other side they might have an ad that runs all the way across the bottom.

'There is nothing in the world so much admired as a man who knows how to bear unhappiness with courage.'

Marcus Annaeus Seneca

'Faint heart never won fair lady.'

Miguel de Cervantes

Basically, it just includes the website address and a little bit more information about it, but it’s free of charge. You’ve sold most of each card side in advertising. Your ad on the top, bottom, or middle basically runs free of charge. In the past, we’ve done this. In one card deck, we had seven different cards running. Each would have cost us $1,500, but we got all of them free because we sold so much advertising that the advertisers were paying for all of the card! Our ads just rode along free at the top and the bottom of each of those cards.

This is something that is not only limited to card decks. You could do it with the cable classified channel. You could also do it in terms of print advertising. A lot of people cannot afford full page ads in magazines. Let’s say instead of going for the full page ad, you break it up into quarters or you break it up into one inch spaces. What you’ll find is if you break it up into one inch spaces and sell off those spaces, you could have more than enough money to pay for the full page ad and give yourself an ad way up at the top or way down at the bottom.

When using this technique of co-op advertising you’re going to find that you can get a lot of advertising free of charge whether it’s in print publications, T.V., or card decks. Whenever you find an advertising medium, you might want to think before you get out your checkbook. You might want to think before you put out a dollar, “How can I turn this into an advertising co-op? How can I get some free advertising from this?”

'Hope is the parent of faith.'

C.A. Bartol

'No hope, no action.'

Peter Levi

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25

Make Your Prospects Want To Do Business With You Instead Of With Your Competition!

Many of the same people you want to do business with you are the same people that your competition wants. Yes, this does sound like common sense. But, from what we’ve seen other businesses do over the years, we don’t think some businesspeople ever figure this out.

It’s crucial that you understand this principle and how to use this information to your advantage if you are going to attempt to pull business away from your competition.

You are trying to pull business away from your competition. The U.S.P. is a marketing tool you use to set yourself apart in a more favorable light from your competitors. Find the weak spots of your competition, fill that weak spot, and you will be able to pull business away from your competitors.

'Life shrinks or expands in proportion to one’s courage.'

Anais Nin

'Only those are fit to live who are not afraid to die.'

General Douglas MacArthur

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26

You Could Bring In Thousands More Than You Give Away...With Sponsors!

You make your money by having sponsors for that contest. On the page where they register, you could sell different size ad spots or you could stick with one universal size ad from the sponsors.

If you had ten sponsors paying $250 each, you would make $2,500 minus the $1,000 you gave away. That would leave you with $1,500 profit. If you add 25 sponsors at $250 each, you’d make $6,250 minus your $1,000 prize - you would have $5,250 in profit left over.

You can make tremendous money with this. There are many different options.

You could have a contest form in the center of the web page where they fill out their registration for the prize. There you’d have the regulations and the rules that they needed to abide by. You could also have the form that they fill out to send the information to you. Along the edges of your computer monitor, you could put all of the various banner ads.

Now you could limit it. You could give people bigger ads. You could do small ads. You could have only text ads and fill the space with dozens and dozens of ads. There’s probably no limit depending on the size you want to go with of the number of ads. You could go fifty sponsors, you could have a hundred sponsors. Maybe you could have a hundred sponsors, and only twenty-five of them were shown at any given time because you put them in a rotation. Maybe you only want to charge $50 for a sponsor. Maybe you want to charge $500. It really doesn’t matter, it’s up to you. And it all depends on the amount of people you have coming to your site to sign up for that contest.

‘Any coward can fight a battle where he’s sure of winning.'

George Eliot

'To be what we are, and to become what we are capable of becoming, is the only end of life.'

Baruch Spinoza

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27

Your Success In Business May Come Down To One Small Thing . . .

. . . Aggressiveness. Why? Success in any business demands that a person be aggressive. You can’t be afraid. You have to remember that your message has to be strong, so don’t be afraid to say what you have to say. You have to take it upon yourself to do what has to been done.

Aggressive marketers do not depend on guesswork to accomplish their goals. Guesswork, hope-it-works attitudes, and a lack of mail-order know-how can lead to complacency. And complacency can eliminate any possibility of creating good ads. Those who expect little will receive exactly that.

'The moment somebody says to me, “This is very risky,” is the moment it becomes attractive to me.'

Kate Capshaw

'A man will fight harder for his interests than for his rights.'

Napoleon Bonaparte

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28

This Works Like Magic! Use This Proven Headline to Sell Just About Anything!

Recently, we came across an incredible headline. It really stopped us in our tracks. It basically said, “Marketing Genius Swears His Latest Promotional Strategy is NOT Illegal!”

That’s a WOWSER of a headline!

It’ll stop prospects in their tracks immediately. Why? Because it pulls out a non-existent controversy - the “illegal” bit - which is EXTREMELY interesting.

Also, the fact that the program might have been thought of as illegal by someone suggests it must bring in much more money than is expected.

Because of this, the headline will grab a lot of attention - and there will be a lot of prospects reading the sales copy, interested in finding out what all the excitement is about!

Now comes the best part - you too can use the principle behind this headline! You see, you can’t copy that headline word-for-word . . . but you can use the concept behind it!

So you could come up with other “NOT Illegal!” headlines of your own! This works like magic! Use this proven headline to sell just about anything! For instance, if you were selling a weight loss product, you could have a headline like, “(City Where you Live) Health Food Provider Claims his/her Latest Weight Loss Program is NOT Illegal!”

'If each of us were to confess his most secret desire, the one that inspires all his plans, all his actions, he would say: “I want to be praised.”'

E.M. Cioran

'There are only two forces that unite men—fear and interest.'

Napoleon Bonaparte

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29

“What’s In A Name?” Hush, Shakespeare ... There’s A LOT To A Name!

We remember a great entrepreneur, Ben Suarez, in Canton, Ohio. He started to sell personal astrological charts. But instead of just calling it Suarez & Company, which we think was its original name, he created The American Astrological Association.

Business just quadrupled when he did that. After all, Who would you rather buy an astrological chart from? Joe Johnson, Ben Suarez, Russ von Hoelscher, or The American Astrological Association? The answer should be pretty obvious.

Recently two brothers in New Hampshire owned a small coin shop. Business was so-so, but nothing to write home about. Then they decided to sell by mail, (and also now on the Internet) and they gave their little operation a great new name - The U.S.A. Newsmismatic Society.

This name really helped their business quadruple. The concept is so powerful and so valid!

There are opportunities available with almost anything you are selling - products or services - to create this great club concept. We’ve talked in the past about the power of making money on the Internet selling advertising. Well, let’s say that you have a company and your name is C & J Sales. Your name is Charles and your wife’s name is Jenny. Well, that’s okay, that’s your name.

'To have a grievance is to have a purpose in life.'

Eric Hoffer

'Acting was a way out at first. A way out of not knowing what to do, a way of focusing ambitions. And the ambition wasn’t for fame. The ambition was to do an interesting job.'

Harrison Ford

But, what if you were going to put together a group of web sites and you make deals with them so you could then sell advertising on a whole bunch of web sites and sell a package deal?

Wouldn’t it be better to come up with a great name like “The Internet Advertising Society” as opposed to “C & J Sales?” You have to think along these lines. Or “The Internet Advertising Association.” Because these types of names ring a bell and get people far more interested in what you’re doing.

Regardless of what product or service you have, consider the club, society, or association concept. Many times this will double, triple, or quadruple your business!

'God grant me the courage not to give up what I think is right, even though I think it is hopeless.'

Admiral Chester W. Nimitz

'The great virtue in life is real courage that knows how to face facts and live beyond them.'

D.H. Lawrence

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30

Five Proven Things That Can Ensure Your Success In The Mail- Order Business!

There are many reasons some marketers fail in the mail-order business. Here are five proven things to ensure your success!:

1. Their optimism may have been greater than their knowledge.

Don’t get in a rush! Take your time and learn all that you can. Do research. Do your homework. Learn your market. That way, you stand the best chance of success.

2. They may have tried to sell inferior products that led to few orders or many returns.

People want quality. People want products that work. People don’t want gimmicky gadgets. Create or get high-quality, highly-useful products. The better your product, the less chance it will get sent back, and the less chance you’ll lose money.

3. They may have spent too much money on name lists that did not work, or marketed a product they did not have full control of.

'Courage is the power to let go of the familiar.'

Raymond Lindquist

'Courage is more than standing for a firm
conviction. It includes the risk of questioning that conviction.'

Julian Weber Gordon

Get the good mailing lists from the most reliable list brokers you can find. There are many people out there with lists that are not good, so you always have to be “on your toes.” Also, do not offer a product that you have no control over. The company producing it might withdraw it from your offers, it may be discontinued, or the company might even go out of business. This can cause massive damage to the company selling the product, especially if the product was a real winner!

4. Others may have mislead their prospects with exaggerated claims they could not back up.

Be as believable as you can. Don’t make outrageous claims that read like they just aren’t true. Use testimonials. Use specific numbers. People believe that if something sounds too good to be true, it probably is. You have to make what you offer sound good, but not good beyond the point of reality.

5. Others simply ignored complaints or refund requests.

Customer service is a very important key to continual success. You have to treat those who have bought from you correctly. You have to be gracious and quick with a refund. You have to take complaints to heart and do your best to correct the situation that brought them about. You serve your market; you do not control it with an iron fist. They don’t have to buy from you, and if you show them you don’t care what they think or what their concerns are, they won’t buy from you.

'The only true happiness comes from squandering ourselves for a purpose.’

John Mason Brown

'There is more to life than just existing and having a pleasant time.’

J.C.F. von Schiller

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