The very topic we’re talking about here is getting free advertising for your Internet site. The real beauty of the Internet itself is that it’s such a free and open exchange. That’s the #1 reason why you really can make millions of dollars on the Internet! That is the very nature of it.

Lots of people are making massive profits on the Internet. When you look behind the scene and ask them exactly how they did it, you will find that what they’ve done is successfully applied the very techniques we’re talking about.

Even some of the largest multi-million dollar success stories you’ll hear in the stock market magazines and the business magazines are about Internet startups that go gigantic and make billions of dollars. They started out using the same techniques we’re talking about here.

We can’t say that enough, or stress it enough. Not only did these people start out using them, but they have continued using them throughout the entire process. As they grew, they hired a staff and that’s what they do all day long - they continue these same techniques. They are using the very free exchange nature of the Internet to bring themselves more business.

The one thing that has made amazon.com so successful is their affiliate program. They have actually started reaching out to the Internet itself and offering other sites the ability to bring people into their site. If they buy, they reward the site that brought them in. They give them an incentive.

It’s a known fact that most people traversing the Internet moving from site to site move from site to site coming from another site. This is so important. It’s kind of like buying a yellow pages ad. You just about have to be in there. That’s another way that people find you. Most people really move from site to site.

You want to remember the name of this: “The World Wide Web.” The reason they call it the web is because it is all inter-connected. It is like one giant spider web. We like to look at it that way. It may sound a little mercenary, but we’ll look at ourselves as one of those spiders sitting on the web. We’re just trying to make sure our web attracts enough people that we can profit. You know, a business to make business with.

Go out there and get started! You could be the next Amazon.com success story . . . or maybe you could leave them in the dust!

With Internet auctions we can afford to put things up at low prices or high prices, and if they sell too low you learn the lesson. If they don’t sell because it’s too high, you learn that lesson. Again, the whole skill of learning patience is to be able to see that people put something up for auction and in a week they’ll find out what happened. Patience is profit in your pocket! People with more patience almost always make more money!

They can check it all through the week, but it’s really not going to be complete until then. Many times, they’re eight and ten years old at this point, they’ll want to get an idea that they want to have a garage sale. “Let’s do it right now. Let’s go chalk up outside, let’s gather all the stuff.”

Twenty minutes later, the front lawn is chalked up where they’re going to put their things for sale, but they haven’t really gathered them and they’re off watching TV because it was a good idea for a while, but it kind of stretches that out.

Recently, we came across the story of a woman who contracted Systemic Lupus. Because of her condition, she had to leave her job - she had enjoyed her job, but it had become very difficult for her to get out of the house.

So, she began going online . . . and soon she started setting up some online auctions. What she found was that she could still interact with other people - and make money - over the Internet!

This is one of the most powerful attractions of Internet auctions as a business opportunity - it requires no travel, and you can do it all from the comfort of your own home. You could be sitting at your home desk - or your kitchen table, wherever you have your computer hooked up - sipping a drink and enjoying a snack. All the while, though, you’re plugging product after product into the website for auctioning! This is how you could get rich with Internet auctions - even if you can’t leave your house or don’t want to work!

The woman we mentioned earlier who suffered from Systemic Lupus probably summed it all up the best - “It’s given me contact with the outside world again - It allows me to be connected to society again.”

You have to pick the magazine that caters to the same specific market that your product or service is designed to serve.

If you have a general purpose product like the book we discussed earlier, How to Stretch Your Paycheck, you have a product that can work in many different publications. Some products can work in a lot of markets.

Products should be matched up with the publications that cater the most to the market the product was produced for. For an entrepreneur magazine you would want to send a product dealing with how a person can get started in business. For Forbes magazine you would send something that dealt with investing.

You should match up your product or service with the market that the magazine reaches. The better you can marry those two, the more potential for the product or service to make more money! This is how to "target" your news release to make up to 100 times more money!

There are people that will come to you. “We want to put an ad on your site. We see you’re getting all these visitors. We want them to see our ad for IBM, Microsoft, or whatever it is.” You say “Great.” You get your web geek pilot head guy to put this ad on there for you (I call them that since I have no idea how it’s done).

Actually, you find someone smarter than you to do it. Then, you collect money. You’re selling electrons. You have no fulfillment, no shipping, no packaging, no printing, no writing, no recording, no nothing. There’s no cost of duplication. There’s no postage. You just sell electrons. Your product can be up in just a day or two, a couple of days, by setting up a site and putting all these links on it. So, there’s just one example.

Find something everybody wants to know about. Search the Internet and collect all the sites that you think are best. Put them all on one page. Call it a hub, a link site, or a gateway. Then, people who search for health, since you have all those links listed on your site, you’ll rise in the search engines. You’ve got them all on one spot. You got the most magnetic site. That can be on any topic, but health was one example that’s exploding.

Based on our knowledge and experience, here are the four steps you must take to become a millionaire:

1. You must have some type of product or service that you know your targeted market wants.
2. You must learn how to write ads and sales letters that compel your prospects and customers to buy.
3. You must offer the people in your market something they feel they can’t get anywhere else.
4. You must learn how to develop additional products and services that your customers want.

These four steps have helped us become millionaires. They have the power to do the same thing for you. Don’t envy us, join us! The secret to getting rich is as simple as getting started, learning everything you can, and being willing to do whatever it takes. Use all the secrets in this manual to create the ways to best use the four steps above.

SRT stands for Specialized Response Techniques. It’s knowing which techniques will make you the biggest profits in which situation. This knowledge can be obtained two ways:

1. From your own experience, and...
2. From studying the marketing activities of others.

These two things can help you develop the perfect combination of methods and techniques that earn you the most money possible.

In this article we want to discuss focusing on e-mail techniques. We’ll assume that you’re not sending out “spam” - the Internet term for junk e-mail.

In past articles, we have discussed e-mail marketing techniques to a point. We’ve mention that you use a list of e-mail addresses to send your messages to a targeted group of people. If you’re going to do this and really take it seriously, you’re going to want to create powerful e-mail that will sell and will capture attention.

Towards that end, we are now going to provide you with ten power words that will virtually force people to read your e-mail and respond with orders. These power words are vital, and I want to stress that the ten power words I am going to cover are not the only power words.

With e-mail there are a few differences over the average advertising headline techniques that I particularly want to deal with. For example, e-mails have subject lines. When a person receives your e-mail you want to be aware of the fact that the first thing they see is the subject line. Your subject can literally be an introduction to a headline. It should be written in such a way that it is not a headline, but a tantalizing tease instead.

For example, instead of a subject line that says, “Make more money fast!” you might try, “$10,000 is waiting for you.” if that applied to your offer. (I am just using examples here out of the blue.)

Rather than “Easy work at home.” you could have, “$11.50 an hour in your bathrobe!” as a subject matter. The idea here is to focus on specifics. You always want to do that with headlines. In this case, you want to make your subject lines specific and tantalizing, teasing someone into at least looking. If you tell them too much, they’re not going to open it.

Rather than, “Make money building doll houses,” for example, you could try something catchy like, “Construction boom hits doll industry.” The idea is to focus on teasing the reader, keeping in mind that your subject line is something that needs to be making that person want to look to see what it is. Once they’ve clicked on it and opened the e-mail, the power and the strength of your headline can come into play.

You’ve only got maybe two to three seconds to grab that e-mail reader! Most people are looking at several e-mails at a time.

They’ve opened their box and there may be 15 of them waiting. There could be five other advertising messages in there. You’ve got to convince that reader to keep reading once you’ve tantalized them with that subject matter.

This is where those power words will play such a vital role for you. Writing good headlines is an art form, and it’s one you really should study, learn, and perfect for yourself.

Here is a list of my favorite ten hot power words:

1. FREE
2. MONEY
3. CASH
4. INSTANT
5. NOW
6. POWER
7. WIN
8. NEW
9. DOUBLE
10. GUARANTEED

That’s only ten of maybe 150 words that can be really powerful! Add to this list! There are thousands of power words out there with varying degrees of power, but these are my favorite ten.

Here’s a good example. Put “$500 instant cash in your pocket this afternoon!” in your headline. This headline uses a number of these power words. The more you can pack in, the more power you’re packing!

Next, you can use a strong sub-head that leads into your actual message. For example, that “Put $500.00 instant cash in your pocket this afternoon...” and smaller sub-head, “and $1,500.00 cash tomorrow.” I’d read that!

Here’s another idea that could be really good. You can actually start your headline in your subject, if you write it carefully, and have it with an ellipsis (the ...) continue to the headline that they read when they open the e-mail. Split it into two tantalizing teasers!

But really work on making those subject lines, headlines, and sub-heads work together, utilizing as many power words as possible. And really perfecting, and learning, and mastering the art of writing the good headline and you’ll watch your e-mail really kick some profits into your pocket.

Here’s something that’s very simple . . . but it’s just incredibly powerful . . .

One of the top ten bites on the Internet is news.com. They get over a million pages viewed every day. Sometimes, if there’s a hot story, they’ll get ten times that many. It’s a news site - It’s like a news station on TV, a news magazine, or news radio. It’s also seen potentially by millions and millions and millions of people.

If you go to news.com, you’ll see their contact information. If you have a hot story, something new, exciting, or interesting, you can find out more by going to this site every day and seeing what kind of a story they run. Then, you can send your news release to them.

We’ve helped people get in the newspaper, and in magazines such as National Geographic, Reader’s Digest, and Wall Street Journal. There’s no reason you can’t get on news.com!

And, Instead of only 1,000 subscribers or a quarter of a million TV viewers seeing it, you have a chance of up to ten million people seeing your news story absolutely free! We can’t even imagine what it would cost to put your message in front of ten million people with standard advertising and marketing techniques. If you did direct mail, and the typical direct mail costs about fifty cents per piece, that would cost you five million dollars!

So, the potential is there to get five million dollars worth of free advertising. That would be the absolute top end. The lowest end, should your news release be accepted, could be about a half a million dollars worth of free advertising just by sending a news release to news.com. Your cost is nothing. You just write the release, click your mouse, and send it off.

Go to news.com every day. Study what stories are on there, what they’re looking for, what their style is, and then try to see someway you can condition your offer and send it off to news.com. See what could happen there!

Another note worth discussing is publicity lists. Gebbie Press has a list of all the editors of magazines, newspapers, television people, and columnists. They have a free disk that you can get. They’ll send it to you to try out like a “test drive.” If you go on the Internet, do a search for Gebbie Press or you can go to gebbiepress.com. It’s also available at freepublicity.com.

They’ll send you these disks, and you can try them out for free. If you like it, you can actually own your own editor list. We know someone who used to sell editor lists. He sold tons and tons of them when he had a very good book out on how to get free publicity. Now, you can get this list and own it instead of renting it!

Our friend would rent out the list for one time use, and he had a license to do that as a public relations firm. Now, Gebbie will send you a free sample, and then if you buy it, you actually own your own editor database. So, it’s a really powerful tool, and it’s very, very inexpensive!

Here are two magical words that will instantly make people realize your offer is extremely valuable . . .

PRIVATE INFORMATION!

So, what exactly makes this phrase so powerful?

When prospects read that the product being offered has PRIVATE INFORMATION, they stop for a moment and roll that over in their head . . . if you could hear what most of them were thinking, it would simply be the typical “oohs” and “ahs” of coming across something very interesting, very attention-worthy.

This phrase suggests that, buy purchasing the product, they will get insider information - something MOST PEOPLE ARE NOT SUPPOSED TO HAVE ANY KNOWLEDGE OF. This gives it the image of being VERY valuable.

“This isn’t something most people are supposed to know . . . it’s a secret reserved only for special people to know and use . . . “ they’ll think.

One of the most attractive offers you can make to people is that of privileged information that only certain, special people are allowed to have. It gives the prospects a feeling of being unique, and of standing apart from the crowd.

It gives them the perception that, by gaining what’s being offered to them, they will stand above all their peers with exclusive knowledge not meant for the general public!

Therefore, the offer will be much more attractive to more people than had you simply not used such a phrase - it will increase the worth of the offer, and more people will send you more money!

Is the information really private? Actually, it can be a justifiable statement. After all, there is a qualifying factor to getting the information . . . the prospects have to BUY IT FROM YOU! If they don’t pay for it, they don’t get it!

In other words . . . only those “daring” enough to spend money on the product will receive the information!

Here’s a pretty simple idea that a lot of marketers we’ve seen have totally overlooked - namely, participating in discussion forums and discussion groups on the Internet.

Some people are familiar with the old computer bulletin boards and the computer bulletin board systems that used to be around several years ago. A lot of the discussion forums on the Internet are basically glorified bulletin board systems for people to share information and knowledge that they have and ask questions of other people. People that may be experts answer the questions. They just get together and communicate about various topics.

While you cannot blatantly advertise on these discussion forums, you can use them to your advantage to get free advertising - We’ve done it - it’s how you could bring in truckloads of cash with Internet discussion boards! Here’s how we did it - and how you could do it, too!

First of all, there are many discussion forums out there. If you’ve been on the Internet and looked around, you’ll see that there are discussion forums on just about any topic you could imagine. The market that we service is the business opportunity market.

There are a lot of marketing forums. There are also forums for gardening, cooking, etc. There are lots of different forums. Their only purpose is to serve as a board where people can post their questions or comments and have other people respond to them. You’ll find that some of these discussion forums have hundreds and hundreds of people, maybe thousands of people, who visit them and participate in them.

Just by being involved in these discussion forums, without advertising, you can let people know you have a web site that is along the same topic that the discussion forum caters to. When you’re submitting your response, your question, or your statement on the forum, most of them have a place at the bottom of the post where it says enter your web site address. You can enter your web site address. There’s another line that says enter a brief description of your web site. You can list a brief description. Some of them even have a place where you can actually post a graphic. Not only would you have your address with a brief description, but it would also list a small graphic, maybe a banner ad or something that gave a little more information about your site.

Remember, you don’t want to blatantly advertise on these discussion forums. Every time you participate, every time you ask a question, and every time you answer a question, you can put that link to your web site on there and say “By the way, I have a web site that you might be interested in. Click here to go right there.” People can click on it and go right to your web site.

There are three kinds of people that visit discussion forums. The first kind is the people who ask the questions or make the statements on the discussion forum. The second kind is the people who answer the questions. If you visit discussion forums, you’ll notice that sometimes there are a lot more people answering questions than asking. The third kind is the people who visit the board, read the questions, read the answers, but don’t actually participate. Those are the people that you never really see or hear from. You know there are a lot more of those people on the discussion forum than those that are participating. While you may only see fifty or sixty people who have their name there by a response or a question, there may be hundreds of people that have visited and seen your responses and your advertisement leading back to your web site.

That’s just a simple idea. You can’t really blatantly advertise, but you can get the free advertising by participating on the board as much as you can, responding to people’s questions, and using that free link that they let you put at the bottom to draw people back to your web site. Some forums attract hundreds, or even thousands of people that could be good potential customers every day . . . so why not get involved and let them know you’re out there?

We have a friend who has a newsletter. When he first started his newsletter, he began visiting the discussion boards. He basically answered people’s questions...and at the bottom of every message he posted was a little link.

When people would click on that link, an audio responder would send them a copy of his newsletter by e-mail. The responder did all the work, sent our friend the orders, and would keep half the money.

So, just by answering a few questions, our friend had hundreds of people subscribe! It cost the people $97 a year to subscribe, and our friend split the money with the audio responder. He’s told us that he felt like he was doing a good thing by helping folks out on these boards . . . and then getting also handsomely rewarded!

Best of all, there was absolutely no cost at all, just some time involved!

We just want to just say a little bit briefly for those readers who don’t know anything about our company, M.O.R.E., Inc. We started our Mail Order company in 1988 - a traditional Mail Order company. And we started researching different business opportunities and then reporting our findings to our clients and customers. Over the years we developed our company. It’s been a continual process of development trying many different things.

At the time of this writing, we just finished up the best year we’ve ever had in the history of our company. And not to brag or anything - we’ve worked very hard and we tried as hard as we could to provide a lot of great services and products - we just had our first year that we’ve actually done over 5 million in sales.

When we tell people that don’t understand the Mail Order/Direct Response industry how much we’ve made, though, they get a false idea. They don’t realize that, had we utilized direct mail as we always had, over half of that 5 million that we made last year (and it’s so sad, but it’s true) would have gone for printing and postage, then there was the mailing house, and the list broker, and all the expenses that we had to incur to earn that income - half of the money went just for those expenses.

So you can imagine, the thing that excites us the most about Internet marketing is the fact that we would like to keep more of that money for ourselves! To bring in millions of dollars in direct response is one thing but then to have those huge expenses that just eat up your profits . . .

Last year we first really started seriously getting involved in Internet marketing, though. And it didn’t take us long to enjoy some real changes . . .

With the Internet, we were able to reach a lot of customers through e-mail rather than through the post office. We were able to save money on mailings. Now, every two weeks we are systematically e-mailing 2,000 of our customers every two weeks . . . and it doesn’t cost us a single penny!

We just had to format the list, we had to pay somebody to push the button, and every 2 weeks we market to 2,000 of our customers whose e-mail addresses we’ve obtained . . . and it doesn’t cost us a single dime! It’s all profit! Every penny that we make is pure profit.

We didn’t have any Internet experience when we started our Internet marketing programs last year, and we were probably as low-tech as you could get . . . we were totally depending on mail to keep our business going. But adding Internet marketing to our plethora of campaigns has allowed us to save a lot of money and eliminate a good chunk of cost . . . in fact, our Internet marketing is one of the factors behind our most successful year yet, the $5 MILLION dollar year!

The $5-MILLION Secret! This is how the Internet pushed one low-tech company (with no Internet experience) . . . namely, us . . . to more than $5 MILLION a year in sales!

People are interested in financial security when they get older. They have worked hard all their life, and when they get on in years they want to be able to take it easy. They do not want charity, and they are not interested in living with their children. All they want is to be independent, healthy, and go where they want to go, and not have to worry about money. People feel that they should be able to enjoy peace, quiet, safety, and security when they grow older.

“Senior citizens” all need one thing — give it to them — and make mega dollars! That one thing is SECURITY. They want to know everything is going to be all right. Many businesses have been catching up with this fact as the elderly population has boomed over the last few decades. Real estate companies have created housing specifically for the elderly. Insurance companies have policies specifically for elderly people. The idea is out there, and it’s being put into successful practice by many diverse companies.

Another important factor that should be looked at when it comes to the elderly is the fact that over the last twenty years the number of elderly citizens in this nation has grown continuously. And, according to current polls, there is no end to this growth in sight for a while. That means that there is a large market out there that you can develop products and services for. The market is still growing. And, if your products and services are successful, you can possibly keep steadily making more profits!

There are many things that older people wanted to do in their younger years, but they never seemed to have enough time or money. They used to talk about a trip across America, but the years went by, and they never did travel far from home. There were too many responsibilities, too little money, and never enough time. There must be a sure, safe way to become financially independent, so that a person can enjoy life after he/she retires. (Can you think of a solution that would solve this problem?)

One of the most powerful emotions you can instill in prospects who read your copy is FEAR!

Now when we talk about fear, we’re not talking about things like threatening safety or anything like that. Instead, the fear marketing inspires is used to threaten to take away something the prospect may want, or be very open to accepting.

Some good examples of fear tactics used in marketing are:

1. “We have to shorten our mailing list! If you don’t order, we may have to drop you from the list!”

This is used to instill fear that they’re going to lose their connection with getting products they want if they don’t order something from the current offer.

2. “Only a limited number of these will be produced. Order now to ensure that you get one of your own!”

This conveys the idea that there is a limited number of product, and if the potential customer doesn’t order immediately, they might miss out on getting one of their own.

These are a couple of good examples of fear tactics used in ad copy, no matter what medium. By using these sorts of messages in your copy is how to use the power of fear to get people to buy your products and services from your website!

The more you’re able to create a sense of fear in that prospect - a feeling of dread, that if they don’t do exactly what you say they’re not going to get that great product - The more urgent it will be to that prospect to buy what you have to offer.

So, when it comes to creating the sales copy for your website, consider using “fear copy” very seriously. The more they’re afraid, the more they’ll buy!

There is a tremendous issue of trust when it comes to Internet sales and marketing. There are issues of trust on both ends - how does the seller know that whoever won the auction will pay them? How does the buyer know that the product even exists, and that the person who put the item up for auction didn’t just put up an attractive offer to get a check coming his or her way?

This may seem daunting to think about at first, but the Internet auctions have developed a process of qualify both those who buy and those who sell over their facilities!

Let’s say that you’re online and thinking about getting engaged in an Internet auction. You see something you want to bid on. How do you know that the seller’s going to come through for you should you win the bidding?

Most of the Internet auction houses engage in follow-up on buying and selling over their services. They have developed a rather ingenious way of doing so.

Let’s say that the thing you’re thinking of bidding on is being up for auction by a man named George Smith. Next to his name, which is listed with the item, you can see how many comments they have gotten back from other people who use that online Auction house.

Now, let’s say that Mr. Smith has 20 comments he has gotten back from previous purchasers. You can click on a button and get a listing of buyer comments! If you click on it and you see 20 things that say, “This guy sent me the item I won bidding on on time and in the exact condition that he said it was in. I’m just pleased as punch about it!”

Now you’ll feel pretty confident about buying from him. If you see 19 of these messages and one that says that it was a little bit slow, you can still feel pretty confident. This is how to build your Internet auction integrity so people interested in buying your products can’t help but do so! After all, if you’ve got a lot of positive feedback up for prospective buyers to check out, they’re going to see that you’re very trustworthy and honorable in your sales, and they’re going to know you’re a safe person to buy from!

With our experiences on e-Bay, we’ve seen that most buyers are most concerned about negatives. If you’re selling on there, you don’t need to worry too much about having NO track record - they will most typically assume that you’re trustworthy until you prove otherwise. It’s better to have no track record than to have negative track records.

Many times you just have to start out with faith. You don’t know how things are going to work out, but you keep moving forward, putting it together one piece at a time.

Many people see all sorts of great offers and ad copy that is all put together and they assume these people are exceptional. But, the simple truth is, almost all of those campaigns were put together a little piece at a time. Parts got added, tweaked, and fine-tuned along the way. This is how to crank out huge money-making projects that can make you millions!

Everything was begun with one initial breakthrough idea and faith. All of that started out as simple ideas and concepts. Then it expanded and was developed from there.

Just get out there, have faith, get started, and build. That’s how to unleash your full money-making power! Put it together a little bit at a time, while always moving forwards in a positive direction with positive dreams and goals fueling you on. This is the super short-cut to making major amounts of money!

It helps greatly to have a very focused target market. In our company, for example, we advertise to people who read opportunity magazines. By looking at the other companies’ ads and knowing which ads worked and didn’t work — through seeing which ads disappear quickly and which ads keep running — we get a handle on what’s making money for others and what isn’t. We will see an ad that runs maybe three or four times and then disappears, and we know that ad didn’t work for the company that placed it.

The truth is, the information about how well the ad did or didn’t do is confidential, but people can find out anything if they know where to look. You don’t have to get in contact with another competing company and ask them how their ad did. All you have to do is see how long it ran.

If it didn’t run long, it didn’t make enough money. This is how to get confidential information about which products are selling like dynamite — and which ones didn’t make it! This is a MAJOR SHORTCUT for coming up with your own super money-making ad that will guarantee your success!

You can go to libraries and look through magazines that you want to advertise in. Find ads that ran consistently. All you have to do is look at the magazines that go back a couple of years, find the ads that ran the longest in that period of time, and in a matter of a couple of hours — if even that long — you have found a successful advertisement! This is a MAJOR SHORTCUT for coming up with your own super money-making ads that will guarantee your success!

Many marketers think they know what their customers want when, in fact, they don’t know. They aren’t asking their customers, and they’re not in touch with their customers. When this happens, these marketers end up with a weak, ineffective sales message.

Keep in touch with your customers. Know them and know what they want. Then, use that information to create strong, effective sales messages. Not doing this is the greatest reason why some marketers fail. But doing this is how to make sure it never happens to you!

What separates a good headline from a great one? How can you make sure that your headline stands the highest chance of attracting business and cash-paying customers?

For every product there is a market, a group of people whose specific interests and occupations lead them to develop specific wants and needs in order to fulfill the goals these interests and occupations create.

Typically, the smaller and more specialized a market is, the more specific these wants and needs become.

When it comes to writing headlines for you website marketing, you need to spend quite a bit of time thinking about the exact sort of person that you are wanting to attract to buy from you. You should also keep in mind that you’re not looking for people who’ll just buy once. Success and riches aren’t built on one-sell fad customers - they’re built by selling repeatedly to a loyal customer base.

You want people who are deeply involved in the market, not playing with it as a fad - people who will stay customers of yours if they’re satisfied with your product, people who will continue to buy related products and services from you.

Once you’ve figured this out, you’ll know exactly what your market wants, and you’ll know what to say in your headlines to attract prospects into buying from you. This is how to write a headline so powerful - that people will practically salivate over your offer!

This is why we tell people they should serve a market that they themselves are deeply involved in, that they themselves are customers of.

To research a market that you’re not familiar with can take a long time - but if you serve your own market, you will already have good knowledge as to what the market wants and needs. You’ll be able to talk to them as one of their own.

There are two things you need to start making thousands of dollars a week with catalog houses. If you do these things, you increase your chances of making it into the catalog you want to be involved with by a huge margin. They are the things you can use to get in the door. Once you get into a good catalog with many regular customers, you can potentially make hundreds, thousands, or possibly even millions of dollars! Here are those two things:

1. A good imagination . . .

Albert Einstein once said that “imagination is more important than knowledge,” and he was one of the smartest men alive. It takes a good imagination to see the things that others can’t see. It takes a good imagination to come up with concepts others can’t understand. Most people tend to be very “linear” in their thinking. In other words, they can’t “see the whole picture.” Having a good imagination is very helpful in being able to do this.

An entrepreneur is a person who doesn’t read things at face value, or see it only for what it is at that moment. They are able to see what things can be. They do not suffer from “tunnel vision,” and are able to see all sides and beyond what they’re looking at. It is this finely tuned peripheral vision that allows them to see opportunity and see if they can make that opportunity a reality.

2. . . . And a basic knowledge of what people want.

Knowing what it is that people really want is the fundamental key to all sales. Learning how to master the art of sales comes quite simply from realizing that people buy what they want or need to buy. They don’t necessarily buy products or services, they buy the results — or their perception of the results — that they believe the products or services will give them. Knowing what people want and why they buy the things they buy is critically important when it comes to continuously being able to make sales.

The good mail-order catalogs are very similar to good direct response marketing advertisement copy. You have to be able to communicate to the catalog what product you want them to place in their catalog. You have to be able to tell them and/or show them what your product can do for their customers. You have to figure it out. Don’t leave it to them to decipher

Don’t sell books. Sell results. Sell benefits. Sell solutions. Dramatize. Make them want the end results... This is the millionaires secret to selling thousands of books. Here are a few other tips, tricks, and strategies:

1. Tell a story about the successes that you or someone else has had with the benefits in your book.

2. Sell these books to the hottest market, to the people who place the biggest value on the benefits you offer.

3. Create a STRONG MARRIAGE between your sales message, market, and media. Don’t try to be everything for everyone. Focus on that one person you are trying to reach... Then find as many ways as possible to give that person something they really want.

These three strategies can help you sell thousands of books or other informational products every year just like they have for us.

Learn how to write your own sales material. Many people who write their own advertising can gross (or net) $1,000 or more for every hour they actually spend writing their copy. We’ve earned this amount of money many times, and we believe that you can do it, too.

One good advertising promotion can make you money for years — just for a small amount of concentrated time, work, and effort.

In a solid mail-order market that is dominated by many successful competitors, you may have to shake people up. Your ad has to be different, unique, and you may try some wild things to gain the attention you need.

Sometimes, in order to gain people’s attention, you may have to shock people. Don’t get us wrong, we’re not suggesting you offend them in any way. Instead, we’re saying you should focus on their pains, and find dramatic ways of showing that you have what it takes to relieve them.

Remember, you should always create unique, different advertisements. Do your best to grab that reader’s attention. This is how to make a new customer read and respond to your ad instead of someone else’s ad!

In a magazine I read once - I think it was Family Circle - there was an article where they said that their most popular column over all the years was “Can this marriage be saved?”

Women love to read that, because they read someone else’s marital trouble, and how they overcame their relationship problems, every month. I thought, what if you went to that magazine and said, “Hey, let’s put all of those articles into a book and just call it “Can This Marriage Be Saved?” You could have twenty-four or thirty-six articles or whatever.

The number one thing that people are interested in, in general, is other people. So with the advent of the Internet and how amazingly inexpensive it is to go out, reach people, communicate with them, have them write stuff for you, and e-mail it to your web site, it just becomes so easy to do these sorts of things.

Where you let other people share their experiences, their strengths, their ideas, other consultants can get together. Ten consultants can get together and each write an article that becomes a manual that you all own... or something along those lines. There are many opportunities to share information now. The Internet really helps to connect it all at such an inexpensive price.

The good thing about this is that the Internet makes these shortcut systems even shorter!

Certainly you could use all these ideas before the inception of the Internet, but by using the Internet now you’re cutting down your time in creating the products even more. A lot of these authors you can contact on-line via e-mailing them instantly, and usually you’ll get a response back quickly.

You can do some research on-line, and you can find articles on-line. You could take some of these shortcut ideas with no computer at all and create a product within a week, two weeks, a month, or whatever. Or, if you have access to the Internet, it makes it even shorter. Now you’re creating a product in a couple days! I think tying these shortcut ideas in with the Internet can be the perfect product marriage!

Best of all, the topic can be anything!

There’s a guy in El Paso, Texas that puts out books and videos and cassette tapes about alien visitation. I noticed when I saw the catalog of his offers, he had a lot of offers submitted by readers.

He would ask his readers to submit their articles, or their story, regarding alien visitation. Now I didn’t know it was that common. Maybe some of them make up the story, or maybe some of them believed they were true, who knows. He was creating all kinds of books and booklets just because of what his readers submitted. It doesn’t have to be money-making, cookbooks, home business... probably any one of probably a thousand and one topics you can do this with.

In this article I want to talk about what is selling good now. What are really the million dollar topics that you can make the most money with? I want to give you a list of ten that I’ve compiled that I know are making people millions of dollars. These are in no particular order as far as favorites are concerned.

#1 on the list, of course, is my favorite - money-making information. There are a thousand and one topics to write about, whether it’s mail order, photography, or MLM, there are all sorts of different ways people can make money.

#2 - Money saving information. People want to save money on travel, food, cars, and almost everything they do.

#3 on my list is any good how-to information - how-to build your own house, how-to cook hamburgers 101 different ways. It doesn’t matter, how-to topics are always popular, they always have been, and they probably always will be.

#4 on my list is health information. This is becoming bigger and bigger and bigger. Millions of people are looking for alternative ways to protect their health or to overcome illness.

#5 on my list is computers. This includes software, information on the Internet, marketing on the auction sites, or anything related to the computer, obviously, is hot. That’s doubly true if it’s the Internet.

#6 on my list is information for senior citizens. There are over 50 million seniors now. By the year 2005, there’s going to be over 80 million. This is a huge marketplace, and this can relate to health, too, because seniors are interested in health. They’re also interested in getting bargains. They’re interested in travel. They’re interested in finding vacation spots and new places to live.

This is big! #7 on my list is gambling. Gambling is huge in America now, and not just in Las Vegas, Atlantic City, Reno, or Tahoe. Now there’s hundreds and hundreds of Indian gambling sites across the nation. There’s horse racing and dog racing.

People are into gambling whether it’s good for them or not, and the popularity is just unprecedented. Information on gambling, such as how to beat the black jack tables, how to beat roulette, and how to win at the ponies is really big now!

#8, I put personal relationships. This can include all these topics about how to have a happy marriage, how to find your soul mate, how to single out the special person in your life, etc. This is a very big topic, because there is something like 60 million singles in the United States. It’s a hot topic.

#9, investment information - books on stocks, mutual funds, bonds, options, and what have you. People want to know how to invest money. This also can include real estate, buying foreclosures and all sorts of topics related to real estate as well as traditional and untraditional investments.

#10 on my list is kind of bizarre. #10 covers a wide variety of things from survival information (look at the people who made a fortune scaring the daylights out of people on the Y2K thing recently), and it also includes things as wild as flying saucers and alien visitation. I know of a company that is making money hand over fist with this.

That’s my list of the top ten things. There are many more things you can make money with, but give that some consideration because these ten topics are million dollar topics.

Portal sites - portal meaning doorway to another place. People go to portal sites and make them their home pages. What happens is a “money magnet” site attracts people for some reason - there’s news, links, and discussions going on. You can even download a ticker tape program now that has news on your particular subject matter that scrolls across the screen.

If you had skiing products, you could have the snow conditions in all different places around the country. If you were doing surfing, There’s a guy with a web cam that shines out on the beach, and he has a surf report. These beach bums log on there every day to see what those tasty waves look like before they go out there. While they are there, they’ve been brought there by this “money magnet” idea, they might spend time at the discussion board or they might go and hit some of the links.

Portal sites are important to people . . . from one portal site they can visit virtually everything of interest to them. That’s what makes them so powerful . . . for a portal site is nothing more than a link site, a site with many links to sites that follow the same or similar interests. People get hooked to them - they keep coming back. Because your site gives them everything they want to know - by creating such a portal site is an amazing new secret that practically forces people to visit your web site every day!

Many people in business do not realize how much a seminar can really cost. Yes, there are $5,000 a day seminars. There are even some seminars out there that cost $25,000 or more per day. There are special seminars that can make you thousands of dollars a day!

What decides the price of your seminar? It’s the quality of the information that you provide to those who attend. Keep in mind that a fair price is whatever you and your client agree on, what the market will bear, and what you feel the knowledge you are sharing is worth.

Forget about big markets. The bigger the market the more generalized it is, and the more generalized it is the higher it is going to cost you to reach that market.

Think small. Small equals big. Small markets are easier to reach. They’re cheaper to reach. They’re more responsive. It really levels the playing field. There are plenty of profits there for you, but not nearly enough profits for the big companies.

The answer is - through the selling of related products and services! Repeat sales from your established customers will always make you the most in profits.

Remember, if you start a promotion aimed to bring in new customers without focusing on selling to the old customers you are starting over from the beginning again. But, if you keep money coming in from those old customers, you keep a profit foundation coming in.

Look at it this way - your back-end sales are the foundation of your building, and your front-end sales are the extensions, the growth, and the expansion of this building. With back-end and repeat sales, you can keep your profits growing and growing!