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| Table Of
Contents |
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The
#1 Reason Why You Really Can Make Millions Of Dollars On The
Internet!
Why
Learning Patience With Internet Auctions Can Put Twice The
Profit In Your Pocket! People With More Patience Almost Always
Make More Money!
How
To Get Rich With Internet Auctions - Even If You Can’t Leave
Your House Or Don’t Want To Work!
Which
Newspapers And Magazines Should You Approach To Get Free
Advertising Space? The Answer Can Make You Thousands Of
Dollars!
How
To Make TONS Of Money With No Fulfillment, No Shipping, No
Packaging, No Printing, No Writing, No Recording...
Essentially NOTHING!
The
Four Steps To Become A Millionaire!
SRT
Can Make You One Of The Richest People In Your Town!
Ten
Power Words That Will Virtually Force People To Read Your
E-Mail And Respond With Orders!
FREE
PUBLICITY GOLDMINE! Get Up To TEN MILLION PEOPLE To See The
Story On Your Product Or Service - Absolutely FREE!
Two
Magical Words That Will Instantly Make People Realize Your
Offer Is Extremely Valuable! More People Will Send You More
Money!
The
Secret To Making Truckloads Of Cash With Internet Discussion
Boards!
The
$5-MILLION Secret! How The Internet Pushed One Low-Tech
Company (With No Internet Experience) To More Than $5 MILLION
A Year In Sales!
If
You Can Offer People Security In Their Senior And Retirement
Years, You Could Make A Fortune!
How
To Use The Power Of Fear To Get People To Buy Your Products
And Services From Your Website! The More They’re Afraid, The
More They’ll Buy!
How
To Build Your Internet Auction Integrity So People Interested
In Buying Your Products Can’t Help But Do So!
You
Have To Have Faith
Here’s
A Major Shortcut You Can Use To Find The Ad Ideas That Will
Make You The Most Money!
Why
Some Marketers Always Fail - Make Sure It Doesn’t Happen To
You!
How
To Write A Headline So Powerful - That People Will Practically
Salivate Over Your Offer!
The
Two Things You Need To Start Building Your Fortune With
Catalog Houses!
The
Millionaires Secret To Selling Thousands Of Books!
A
Simple Way We’ve Made Up To$1,000 An Hour And More!
Go
The Extra Mile To Gain That Prospect’s Attention And
Interest!
The
NUMBER ONE THING PEOPLE ARE INTERESTED IN! Know What It Is And
You Could GET RICH!
Our
Private List Of Million-Dollar Markets! Create Products In One
Of These Market Areas, And You Could Make A Fast
Million!
Amazing
New Secret Practically Forces People To Visit Your Website
Every Day!
How
Seminars Could Make You RICH!
Why
Small Markets Equal BIG Money!
Where
Will Your Biggest P-R-O-F-I-T-S Come From? |
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The #1 Reason Why You Really
Can Make Millions Of Dollars On The Internet! |
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The very topic we’re talking about here is getting free
advertising for your Internet site. The real beauty of the
Internet itself is that it’s such a free and open exchange.
That’s the #1 reason why you really can make millions of
dollars on the Internet! That is the very nature of it.
Lots of people are making massive profits on the Internet.
When you look behind the scene and ask them exactly how they
did it, you will find that what they’ve done is successfully
applied the very techniques we’re talking about.
Even some of the largest multi-million dollar success
stories you’ll hear in the stock market magazines and the
business magazines are about Internet startups that go
gigantic and make billions of dollars. They started out using
the same techniques we’re talking about here.
We can’t say that enough, or stress it enough. Not only did
these people start out using them, but they have continued
using them throughout the entire process. As they grew, they
hired a staff and that’s what they do all day long - they
continue these same techniques. They are using the very free
exchange nature of the Internet to bring themselves more
business. |
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'The real essence of work is
concentrated energy.' |
| -Walter
Begehot |
'I’ve learned
ruthless concentration. I can write under
any circumstances. . . street noises, loud
talk, music, you name it.' |
| -Sylvia
Porter | | | | |
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The one thing that has made amazon.com so successful is
their affiliate program. They have actually started reaching
out to the Internet itself and offering other sites the
ability to bring people into their site. If they buy, they
reward the site that brought them in. They give them an
incentive.
It’s a known fact that most people traversing the Internet
moving from site to site move from site to site coming from
another site. This is so important. It’s kind of like buying a
yellow pages ad. You just about have to be in there. That’s
another way that people find you. Most people really move from
site to site.
You want to remember the name of this: “The World Wide
Web.” The reason they call it the web is because it is all
inter-connected. It is like one giant spider web. We like to
look at it that way. It may sound a little mercenary, but
we’ll look at ourselves as one of those spiders sitting on the
web. We’re just trying to make sure our web attracts enough
people that we can profit. You know, a business to make
business with.
Go out there and get started! You could be the next
Amazon.com success story . . . or maybe you could leave them
in the dust! |
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'Other people’s interruptions of
your work are relatively insignificant
compared with the countless times you
interrupt yourself.' |
| -Brendan
Francis |
'Become so wrapped up in
something that you forget to be
afraid.' |
| -Lady Bird
Johnson | | | | |
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Why Learning Patience With
Internet Auctions Can Put Twice The Profit In Your
Pocket! People With More Patience Almost Always Make
More Money! |
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With Internet auctions we can afford to put things up at
low prices or high prices, and if they sell too low you learn
the lesson. If they don’t sell because it’s too high, you
learn that lesson. Again, the whole skill of learning patience
is to be able to see that people put something up for auction
and in a week they’ll find out what happened. Patience is
profit in your pocket! People with more patience almost always
make more money!
They can check it all through the week, but it’s really not
going to be complete until then. Many times, they’re eight and
ten years old at this point, they’ll want to get an idea that
they want to have a garage sale. “Let’s do it right now. Let’s
go chalk up outside, let’s gather all the stuff.”
Twenty minutes later, the front lawn is chalked up where
they’re going to put their things for sale, but they haven’t
really gathered them and they’re off watching TV because it
was a good idea for a while, but it kind of stretches that
out. |
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'Attention to a subject depends
upon our interest in it.' |
| -Tyron
Edwards |
'Concentrate on finding your
goal, then concentrate on reaching
it.' |
| -Colonel Michael
Friedsman | | | | |
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How To Get Rich With Internet
Auctions - Even If You Can’t Leave Your House Or
Don’t Want To Work! |
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Recently, we came across the story of a woman who
contracted Systemic Lupus. Because of her condition, she had
to leave her job - she had enjoyed her job, but it had become
very difficult for her to get out of the house.
So, she began going online . . . and soon she started
setting up some online auctions. What she found was that she
could still interact with other people - and make money - over
the Internet!
This is one of the most powerful attractions of Internet
auctions as a business opportunity - it requires no travel,
and you can do it all from the comfort of your own home. You
could be sitting at your home desk - or your kitchen table,
wherever you have your computer hooked up - sipping a drink
and enjoying a snack. All the while, though, you’re plugging
product after product into the website for auctioning! This is
how you could get rich with Internet auctions - even if you
can’t leave your house or don’t want to work!
The woman we mentioned earlier who suffered from Systemic
Lupus probably summed it all up the best - “It’s given me
contact with the outside world again - It allows me to be
connected to society again.” |
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'When a man knows he is to be
hanged in a fortnight, it concentrates his
mind wonderfully.' |
| -Samuel
Johnson |
'Success is dependent on
effort.' |
| -Sophocles | | | | |
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Which Newspapers
And Magazines Should You Approach To Get
Free Advertising Space? The Answer Can Make
You Thousands Of Dollars! |
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You have to pick the magazine that caters to the same
specific market that your product or service is designed to
serve.
If you have a general purpose product like the book we
discussed earlier, How to Stretch Your Paycheck, you have a
product that can work in many different publications. Some
products can work in a lot of markets.
Products should be matched up with the publications that
cater the most to the market the product was produced for. For
an entrepreneur magazine you would want to send a product
dealing with how a person can get started in business. For
Forbes magazine you would send something that dealt with
investing.
You should match up your product or service with the market
that the magazine reaches. The better you can marry those two,
the more potential for the product or service to make more
money! This is how to "target" your news release to make up to
100 times more money! |
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'The happy people are those who
are producing something.' |
| -William Ralph
Inge |
'Employment is
nature’s physician, and is essential to
human happiness.' |
| -Galen | | | | |
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How To Make TONS Of Money
With No Fulfillment, No Shipping, No Packaging, No
Printing, No Writing, No Recording... Essentially
NOTHING! |
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There are people that will come to you. “We want to put an
ad on your site. We see you’re getting all these visitors. We
want them to see our ad for IBM, Microsoft, or whatever it
is.” You say “Great.” You get your web geek pilot head guy to
put this ad on there for you (I call them that since I have no
idea how it’s done).
Actually, you find someone smarter than you to do it. Then,
you collect money. You’re selling electrons. You have no
fulfillment, no shipping, no packaging, no printing, no
writing, no recording, no nothing. There’s no cost of
duplication. There’s no postage. You just sell electrons. Your
product can be up in just a day or two, a couple of days, by
setting up a site and putting all these links on it. So,
there’s just one example.
Find something everybody wants to know about. Search the
Internet and collect all the sites that you think are best.
Put them all on one page. Call it a hub, a link site, or a
gateway. Then, people who search for health, since you have
all those links listed on your site, you’ll rise in the search
engines. You’ve got them all on one spot. You got the most
magnetic site. That can be on any topic, but health was one
example that’s exploding. |
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'When I stop (working), the rest
of the day is posthumous. I’m only
really alive when I’m working.' |
| -Tennessee
Williams |
'An ounce of action is worth a
ton of theory.' |
| -Friedrich
Engels | | | | |
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The Four Steps To Become A
Millionaire! |
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Based on our knowledge and experience, here are the four
steps you must take to become a millionaire:
- You must have some type of product or service that you
know your targeted market wants.
- You must learn how to write ads and sales letters that
compel your prospects and customers to buy.
- You must offer the people in your market something they
feel they can’t get anywhere else.
- You must learn how to develop additional products and
services that your customers want.
These four steps have helped us become millionaires. They
have the power to do the same thing for you. Don’t envy us,
join us! The secret to getting rich is as simple as getting
started, learning everything you can, and being willing to do
whatever it takes. Use all the secrets in this manual to
create the ways to best use the four steps above. |
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'It
is only when I am doing my work that I feel
truly alive. It is like having
sex.' |
| -Federico
Fellini |
'The fun of being alive is
realizing that you have a talent and you can
use it every day, so it grows stronger. .
. And if you’re in an atmosphere
where this talent is appreciated instead
of just tolerated, why, it’s just as good as
sex.' |
| -Lou
Centlivre | | | | |
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SRT Can Make You One Of The
Richest People In Your Town! |
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SRT stands for Specialized Response Techniques. It’s
knowing which techniques will make you the biggest profits in
which situation. This knowledge can be obtained two ways:
- From your own experience, and...
- From studying the marketing activities of others.
These two things can help you develop the perfect
combination of methods and techniques that earn you the most
money possible. |
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'A
professional is someone who can do his
best work when he doesn’t feel like
it.' |
| -Alistair
Cooke |
'Never desert your own line of
talent. Be what nature intended you for, and
you will succeed.' |
| -Sydney
Smith | | | | |
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Ten Power Words That Will
Virtually Force People To Read Your E-Mail And
Respond With Orders! |
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In this article we want to discuss focusing on e-mail
techniques. We’ll assume that you’re not sending out “spam” -
the Internet term for junk e-mail.
In past articles, we have discussed e-mail marketing
techniques to a point. We’ve mention that you use a list of
e-mail addresses to send your messages to a targeted group of
people. If you’re going to do this and really take it
seriously, you’re going to want to create powerful e-mail that
will sell and will capture attention.
Towards that end, we are now going to provide you with ten
power words that will virtually force people to read your
e-mail and respond with orders. These power words are vital,
and I want to stress that the ten power words I am going to
cover are not the only power words.
With e-mail there are a few differences over the average
advertising headline techniques that I particularly want to
deal with. For example, e-mails have subject lines. When a
person receives your e-mail you want to be aware of the fact
that the first thing they see is the subject line. Your
subject can literally be an introduction to a headline. It
should be written in such a way that it is not a headline, but
a tantalizing tease instead. |
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'Some people are born to lift
heavy weights, some are born to juggle
golden balls.' |
| -Max
Beerbohm |
'To love what you do and feel
that it matters—how could anything be more
fun?' |
| -Katharine
Graham | | | | |
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For example, instead of a subject line that says, “Make
more money fast!” you might try, “$10,000 is waiting for you.”
if that applied to your offer. (I am just using examples here
out of the blue.)
Rather than “Easy work at home.” you could have, “$11.50 an
hour in your bathrobe!” as a subject matter. The idea here is
to focus on specifics. You always want to do that with
headlines. In this case, you want to make your subject lines
specific and tantalizing, teasing someone into at least
looking. If you tell them too much, they’re not going to open
it.
Rather than, “Make money building doll houses,” for
example, you could try something catchy like, “Construction
boom hits doll industry.” The idea is to focus on teasing the
reader, keeping in mind that your subject line is something
that needs to be making that person want to look to see what
it is. Once they’ve clicked on it and opened the e-mail, the
power and the strength of your headline can come into
play.
You’ve only got maybe two to three seconds to grab that
e-mail reader! Most people are looking at several e-mails at a
time. |
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'When love and skill work
together, expect a masterpiece.' |
| -John
Ruskin |
'Work consists of whatever a body
is obliged to do, and play consist of
whatever a body is not obliged to
do.' |
| -Mark
Twain | | | | |
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They’ve opened their box and there may be 15 of them
waiting. There could be five other advertising messages in
there. You’ve got to convince that reader to keep reading once
you’ve tantalized them with that subject matter.
This is where those power words will play such a vital role
for you. Writing good headlines is an art form, and it’s one
you really should study, learn, and perfect for yourself.
Here is a list of my favorite ten hot power words:
1. FREE 2. MONEY 3. CASH 4. INSTANT 5.
NOW 6. POWER 7. WIN 8. NEW 9. DOUBLE 10.
GUARANTEED
That’s only ten of maybe 150 words that can be really
powerful! Add to this list! There are thousands of power words
out there with varying degrees of power, but these are my
favorite ten.
Here’s a good example. Put “$500 instant cash in your
pocket this afternoon!” in your headline. This headline uses a
number of these power words. The more you can pack in, the
more power you’re packing!
Next, you can use a strong sub-head that leads into your
actual message. For example, that “Put $500.00 instant cash in
your pocket this afternoon...” and smaller sub-head, “and
$1,500.00 cash tomorrow.” I’d read that!
Here’s another idea that could be really good. You can
actually start your headline in your subject, if you write it
carefully, and have it with an ellipsis (the ...) continue to
the headline that they read when they open the e-mail. Split
it into two tantalizing teasers!
But really work on making those subject lines, headlines,
and sub-heads work together, utilizing as many power words as
possible. And really perfecting, and learning, and mastering
the art of writing the good headline and you’ll watch your
e-mail really kick some profits into your pocket. |
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'Work and play are words used to
describe the same thing under different
conditions.' |
| -Mark
Twain | | | | |
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FREE PUBLICITY
GOLDMINE! Get Up To TEN MILLION PEOPLE To See The
Story On Your Product Or Service - Absolutely
FREE! |
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Here’s something that’s very simple . . . but it’s just
incredibly powerful . . .
One of the top ten bites on the Internet is news.com. They
get over a million pages viewed every day. Sometimes, if
there’s a hot story, they’ll get ten times that many. It’s a
news site - It’s like a news station on TV, a news magazine,
or news radio. It’s also seen potentially by millions and
millions and millions of people.
If you go to news.com, you’ll see their contact
information. If you have a hot story, something new, exciting,
or interesting, you can find out more by going to this site
every day and seeing what kind of a story they run. Then, you
can send your news release to them.
We’ve helped people get in the newspaper, and in magazines
such as National Geographic, Reader’s Digest, and Wall Street
Journal. There’s no reason you can’t get on
news.com! |
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'God sells us all things at the
price of labor.' |
| -Leonardo da
Vinci |
'I
get satisfaction of three kinds. One is
creating something, one is being paid for
it and one is the feeling that I
haven’t just been sitting on my ass all
afternoon.' |
| -William F.
Buckley | | | | |
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And, Instead of only 1,000 subscribers or a quarter of a
million TV viewers seeing it, you have a chance of up to ten
million people seeing your news story absolutely free! We
can’t even imagine what it would cost to put your message in
front of ten million people with standard advertising and
marketing techniques. If you did direct mail, and the typical
direct mail costs about fifty cents per piece, that would cost
you five million dollars!
So, the potential is there to get five million dollars
worth of free advertising. That would be the absolute top end.
The lowest end, should your news release be accepted, could be
about a half a million dollars worth of free advertising just
by sending a news release to news.com. Your cost is nothing.
You just write the release, click your mouse, and send it
off.
Go to news.com every day. Study what stories are on there,
what they’re looking for, what their style is, and then try to
see someway you can condition your offer and send it off to
news.com. See what could happen there!
Another note worth discussing is publicity lists. Gebbie
Press has a list of all the editors of magazines, newspapers,
television people, and columnists. They have a free disk that
you can get. They’ll send it to you to try out like a “test
drive.” If you go on the Internet, do a search for Gebbie
Press or you can go to gebbiepress.com. It’s also available at
freepublicity.com.
They’ll send you these disks, and you can try them out for
free. If you like it, you can actually own your own editor
list. We know someone who used to sell editor lists. He sold
tons and tons of them when he had a very good book out on how
to get free publicity. Now, you can get this list and own it
instead of renting it!
Our friend would rent out the list for one time use, and he
had a license to do that as a public relations firm. Now,
Gebbie will send you a free sample, and then if you buy it,
you actually own your own editor database. So, it’s a really
powerful tool, and it’s very, very inexpensive! |
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'Never despair, but if you do,
work on in despair.' |
| -Edmund
Burke |
'Industry is a better horse to
ride than genius.' |
| -Walter
Lippman | | | | |
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Two Magical Words That
Will Instantly Make People Realize Your Offer Is
Extremely Valuable! More People Will Send You More
Money! |
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Here are two magical words that will instantly make people
realize your offer is extremely valuable . . .
PRIVATE INFORMATION!
So, what exactly makes this phrase so powerful?
When prospects read that the product being offered has
PRIVATE INFORMATION, they stop for a moment and roll that over
in their head . . . if you could hear what most of them were
thinking, it would simply be the typical “oohs” and “ahs” of
coming across something very interesting, very
attention-worthy.
This phrase suggests that, buy purchasing the product, they
will get insider information - something MOST PEOPLE ARE NOT
SUPPOSED TO HAVE ANY KNOWLEDGE OF. This gives it the image of
being VERY valuable. |
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'Perfection does not exist. To
understand this is the triumph of human
intelligence; to expect to possess it is
the most dangerous kind of
madness.' |
| -Alfred de
Muset |
'The essence of man is
imperfection.' |
| -Norman
Cousins | | | | |
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“This isn’t something most people are supposed to know . .
. it’s a secret reserved only for special people to know and
use . . . “ they’ll think.
One of the most attractive offers you can make to people is
that of privileged information that only certain, special
people are allowed to have. It gives the prospects a feeling
of being unique, and of standing apart from the crowd.
It gives them the perception that, by gaining what’s being
offered to them, they will stand above all their peers with
exclusive knowledge not meant for the general public!
Therefore, the offer will be much more attractive to more
people than had you simply not used such a phrase - it will
increase the worth of the offer, and more people will send you
more money!
Is the information really private? Actually, it can be a
justifiable statement. After all, there is a qualifying factor
to getting the information . . . the prospects have to BUY IT
FROM YOU! If they don’t pay for it, they don’t get it!
In other words . . . only those “daring” enough to spend
money on the product will receive the information! |
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'A
perfect poem is impossible. Once it has been
written, the world would end.' |
| -Robert
Graves |
'The man with insight enough to
admit his limitations comes nearest to
perfection.' |
| -Johann von
Goethe | | | | |
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The Secret To
Making Truckloads Of Cash With Internet Discussion
Boards! |
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Here’s a pretty simple idea that a lot of marketers we’ve
seen have totally overlooked - namely, participating in
discussion forums and discussion groups on the Internet.
Some people are familiar with the old computer bulletin
boards and the computer bulletin board systems that used to be
around several years ago. A lot of the discussion forums on
the Internet are basically glorified bulletin board systems
for people to share information and knowledge that they have
and ask questions of other people. People that may be experts
answer the questions. They just get together and communicate
about various topics.
While you cannot blatantly advertise on these discussion
forums, you can use them to your advantage to get free
advertising - We’ve done it - it’s how you could bring in
truckloads of cash with Internet discussion boards! Here’s how
we did it - and how you could do it, too!
First of all, there are many discussion forums out there.
If you’ve been on the Internet and looked around, you’ll see
that there are discussion forums on just about any topic you
could imagine. The market that we service is the business
opportunity market. |
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'A
man would do nothing if he waited until he
could do it so well that no one could find
fault.' |
| -John Henry Cardinal
Newman |
'The ”C” students run the
world.' |
| -Harry S.
Truman | | | | |
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|
There are a lot of marketing forums. There are also forums
for gardening, cooking, etc. There are lots of different
forums. Their only purpose is to serve as a board where people
can post their questions or comments and have other people
respond to them. You’ll find that some of these discussion
forums have hundreds and hundreds of people, maybe thousands
of people, who visit them and participate in them.
Just by being involved in these discussion forums, without
advertising, you can let people know you have a web site that
is along the same topic that the discussion forum caters to.
When you’re submitting your response, your question, or your
statement on the forum, most of them have a place at the
bottom of the post where it says enter your web site address.
You can enter your web site address. There’s another line that
says enter a brief description of your web site. You can list
a brief description. Some of them even have a place where you
can actually post a graphic. Not only would you have your
address with a brief description, but it would also list a
small graphic, maybe a banner ad or something that gave a
little more information about your site.
Remember, you don’t want to blatantly advertise on these
discussion forums. Every time you participate, every time you
ask a question, and every time you answer a question, you can
put that link to your web site on there and say “By the way, I
have a web site that you might be interested in. Click here to
go right there.” People can click on it and go right to your
web site. |
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'You know what they call the guy
who finishes last in medical school?
They call him Doctor!' |
| -Abe
Lemons |
'A
good garden may have some weeds.' |
| -Thomas
Fuller | | | | |
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|
There are three kinds of people that visit discussion
forums. The first kind is the people who ask the questions or
make the statements on the discussion forum. The second kind
is the people who answer the questions. If you visit
discussion forums, you’ll notice that sometimes there are a
lot more people answering questions than asking. The third
kind is the people who visit the board, read the questions,
read the answers, but don’t actually participate. Those are
the people that you never really see or hear from. You know
there are a lot more of those people on the discussion forum
than those that are participating. While you may only see
fifty or sixty people who have their name there by a response
or a question, there may be hundreds of people that have
visited and seen your responses and your advertisement leading
back to your web site.
That’s just a simple idea. You can’t really blatantly
advertise, but you can get the free advertising by
participating on the board as much as you can, responding to
people’s questions, and using that free link that they let you
put at the bottom to draw people back to your web site. Some
forums attract hundreds, or even thousands of people that
could be good potential customers every day . . . so why not
get involved and let them know you’re out there? |
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'At
times failure is very necessary for the
artist. It reminds him that failure is not
the ultimate disaster. And this reminder
liberates him from the mean fussing of
perfectionism.' |
| -John
Berger |
'You’re only human,
you’re supposed to make mistakes.' |
| -Billy
Joel | | | | |
| |
|
We have a friend who has a newsletter. When he first
started his newsletter, he began visiting the discussion
boards. He basically answered people’s questions...and at the
bottom of every message he posted was a little link.
When people would click on that link, an audio responder
would send them a copy of his newsletter by e-mail. The
responder did all the work, sent our friend the orders, and
would keep half the money.
So, just by answering a few questions, our friend had
hundreds of people subscribe! It cost the people $97 a year to
subscribe, and our friend split the money with the audio
responder. He’s told us that he felt like he was doing a good
thing by helping folks out on these boards . . . and then
getting also handsomely rewarded!
Best of all, there was absolutely no cost at all, just some
time involved! |
| |
'I
don’t like a man to be too efficient. He’s
likely to be not human enough.' |
| -Felix
Frankfurter |
'Friendships aren’t perfect, and
yet they are very precious. For me,
not expecting perfection all in one place
was a great release.' |
| -Letty Cottin
Pogrebin | | | | |
 |
 |
| |
The $5-MILLION Secret! How The
Internet Pushed One Low-Tech Company (With No Internet
Experience) To More Than $5 MILLION A Year In
Sales! |
| |
|
We just want to just say a little bit briefly for those
readers who don’t know anything about our company, M.O.R.E.,
Inc. We started our Mail Order company in 1988 - a traditional
Mail Order company. And we started researching different
business opportunities and then reporting our findings to our
clients and customers. Over the years we developed our
company. It’s been a continual process of development trying
many different things.
At the time of this writing, we just finished up the best
year we’ve ever had in the history of our company. And not to
brag or anything - we’ve worked very hard and we tried as hard
as we could to provide a lot of great services and products -
we just had our first year that we’ve actually done over 5
million in sales.
When we tell people that don’t understand the Mail
Order/Direct Response industry how much we’ve made, though,
they get a false idea. They don’t realize that, had we
utilized direct mail as we always had, over half of that 5
million that we made last year (and it’s so sad, but it’s
true) would have gone for printing and postage, then there was
the mailing house, and the list broker, and all the expenses
that we had to incur to earn that income - half of the money
went just for those expenses. |
| |
'Perfectionism is a dangerous
state of mind in an imperfect
world.' |
| -Robert
Hillyer |
‘Success is to be measured not so
much by the position that one has reached in
life as by the obstacles which he has
overcome.’ |
| - Booker T.
Washington | | | | |
| |
|
So you can imagine, the thing that excites us the most
about Internet marketing is the fact that we would like to
keep more of that money for ourselves! To bring in millions of
dollars in direct response is one thing but then to have those
huge expenses that just eat up your profits . . .
Last year we first really started seriously getting
involved in Internet marketing, though. And it didn’t take us
long to enjoy some real changes . . .
With the Internet, we were able to reach a lot of customers
through e-mail rather than through the post office. We were
able to save money on mailings. Now, every two weeks we are
systematically e-mailing 2,000 of our customers every two
weeks . . . and it doesn’t cost us a single penny!
We just had to format the list, we had to pay somebody to
push the button, and every 2 weeks we market to 2,000 of our
customers whose e-mail addresses we’ve obtained . . . and it
doesn’t cost us a single dime! It’s all profit! Every penny
that we make is pure profit.
We didn’t have any Internet experience when we started our
Internet marketing programs last year, and we were probably as
low-tech as you could get . . . we were totally depending on
mail to keep our business going. But adding Internet marketing
to our plethora of campaigns has allowed us to save a lot of
money and eliminate a good chunk of cost . . . in fact, our
Internet marketing is one of the factors behind our most
successful year yet, the $5 MILLION dollar year!
The $5-MILLION Secret! This is how the Internet pushed one
low-tech company (with no Internet experience) . . . namely,
us . . . to more than $5 MILLION a year in sales! |
| |
'You just have to learn not to
care about the dust mites under the
beds.' |
| -Margaret
Mead |
'The artist who aims
at perfection in everything achieves it in
nothing.' |
| -Eugene
Delacroix | | | | |
 |
 |
| |
If You Can Offer
People Security In Their Senior And Retirement Years,
You Could Make A Fortune! |
| |
|
People are interested in financial security when they get
older. They have worked hard all their life, and when they get
on in years they want to be able to take it easy. They do not
want charity, and they are not interested in living with their
children. All they want is to be independent, healthy, and go
where they want to go, and not have to worry about money.
People feel that they should be able to enjoy peace, quiet,
safety, and security when they grow older.
“Senior citizens” all need one thing — give it to them —
and make mega dollars! That one thing is SECURITY. They want
to know everything is going to be all right. Many businesses
have been catching up with this fact as the elderly population
has boomed over the last few decades. Real estate companies
have created housing specifically for the elderly. Insurance
companies have policies specifically for elderly people. The
idea is out there, and it’s being put into successful practice
by many diverse companies.
Another important factor that should be looked at when it
comes to the elderly is the fact that over the last twenty
years the number of elderly citizens in this nation has grown
continuously. And, according to current polls, there is no end
to this growth in sight for a while. That means that there is
a large market out there that you can develop products and
services for. The market is still growing. And, if your
products and services are successful, you can possibly keep
steadily making more profits! |
| |
'Our nature consists in motion;
complete rest is death.' |
| -Blaise
Pascal |
'The prayer of the chicken hawk
does not get him the chicken.' |
| -Swahili
proverb | | | | |
| |
|
There are many things that older people wanted to do in
their younger years, but they never seemed to have enough time
or money. They used to talk about a trip across America, but
the years went by, and they never did travel far from home.
There were too many responsibilities, too little money, and
never enough time. There must be a sure, safe way to become
financially independent, so that a person can enjoy life after
he/she retires. (Can you think of a solution that would solve
this problem?) |
| |
'There is no genius in life like
the genius of energy and activity.' |
| -Donald G.
Mitchell |
'Continuity of purpose is one of
the most essential ingredients of happiness
in the long run, and for most men this
comes chiefly through their work.' |
| -Bertrand
Russell | | | | |
 |
 |
| |
How To Use The Power Of
Fear To Get People To Buy Your Products And Services
From Your Website! The More They’re Afraid, The More
They’ll Buy! |
| |
|
One of the most powerful emotions you can instill in
prospects who read your copy is FEAR!
Now when we talk about fear, we’re not talking about things
like threatening safety or anything like that. Instead, the
fear marketing inspires is used to threaten to take away
something the prospect may want, or be very open to
accepting.
Some good examples of fear tactics used in marketing
are:
1. “We have to shorten our mailing list! If you don’t
order, we may have to drop you from the list!”
This is used to instill fear that they’re going to lose
their connection with getting products they want if they don’t
order something from the current offer. |
| |
'Right action is the key to good
living.' |
| -Twelve Steps and
Twelve Traditions |
'The door of opportunity wont’
open unless you do some pushing.' |
| -Anon. | | | | |
| |
|
2. “Only a limited number of these will be produced. Order
now to ensure that you get one of your own!”
This conveys the idea that there is a limited number of
product, and if the potential customer doesn’t order
immediately, they might miss out on getting one of their
own.
These are a couple of good examples of fear tactics used in
ad copy, no matter what medium. By using these sorts of
messages in your copy is how to use the power of fear to get
people to buy your products and services from your
website!
The more you’re able to create a sense of fear in that
prospect - a feeling of dread, that if they don’t do exactly
what you say they’re not going to get that great product - The
more urgent it will be to that prospect to buy what you have
to offer.
So, when it comes to creating the sales copy for your
website, consider using “fear copy” very seriously. The more
they’re afraid, the more they’ll buy! |
| |
'It
is a great piece of skill to know how
to guide your luck, even while waiting for
it.' |
| -Baltasar
Gracian |
'God doesn’t make orange juice,
God makes oranges.' |
| -Jesse
Jackson | | | | |
 |
 |
| |
How To Build Your Internet
Auction Integrity So People Interested In Buying Your
Products Can’t Help But Do So! |
| |
|
There is a tremendous issue of trust when it comes to
Internet sales and marketing. There are issues of trust on
both ends - how does the seller know that whoever won the
auction will pay them? How does the buyer know that the
product even exists, and that the person who put the item up
for auction didn’t just put up an attractive offer to get a
check coming his or her way?
This may seem daunting to think about at first, but the
Internet auctions have developed a process of qualify both
those who buy and those who sell over their facilities!
Let’s say that you’re online and thinking about getting
engaged in an Internet auction. You see something you want to
bid on. How do you know that the seller’s going to come
through for you should you win the bidding?
Most of the Internet auction houses engage in follow-up on
buying and selling over their services. They have developed a
rather ingenious way of doing so. |
| |
'Doing what’s right is
no guarantee against misfortune.' |
| -William
McFee |
'Happy people plan actions, they
don’t plan results.' |
| -Dennis
Wholey | | | | |
| |
|
Let’s say that the thing you’re thinking of bidding on is
being up for auction by a man named George Smith. Next to his
name, which is listed with the item, you can see how many
comments they have gotten back from other people who use that
online Auction house.
Now, let’s say that Mr. Smith has 20 comments he has gotten
back from previous purchasers. You can click on a button and
get a listing of buyer comments! If you click on it and you
see 20 things that say, “This guy sent me the item I won
bidding on on time and in the exact condition that he said it
was in. I’m just pleased as punch about it!”
Now you’ll feel pretty confident about buying from him. If
you see 19 of these messages and one that says that it was a
little bit slow, you can still feel pretty confident. This is
how to build your Internet auction integrity so people
interested in buying your products can’t help but do so! After
all, if you’ve got a lot of positive feedback up for
prospective buyers to check out, they’re going to see that
you’re very trustworthy and honorable in your sales, and
they’re going to know you’re a safe person to buy from!
With our experiences on e-Bay, we’ve seen that most buyers
are most | | |