Writing a book doesn’t have to be hard. Here is our easy six-step method for publishing and selling huge amounts of your book or other informational product:

1. Pick a title that will sell well to your market. Make it something the people in your market really want.
2. Write your advertisement about the benefits around the subject you are covering.
3. Make the advertising super powerful. Include everything. Push the biggest benefits. Add all the things you think will make it sell.
4. Now your advertisement is written. This will show you what your book needs to have in it.
5. Make a list of all the benefits you can possibly think of. Come up with as many as you can... 50... or 70... or even 100.
6. Then, write a page or two around all of these benefits. These pages add up to a BIG BOOK that is completely focused on helping your reader get the things they want the most.

Listen closely: Most people make the mistake of writing the book first and then trying to create the sales material to sell it. This is not a good strategy. YOU SHOULD DO THE EXACT OPPOSITE: Writing your ad first lets you focus on the selling of your book or informational product. It puts all your focus on the group of people you are trying to reach. This will make your informational product more powerful to that group of people. Writing your sales material first will get you off to a powerful head-start. It will motivate you... Your advertising message will be created and developed while you’re full of enthusiasm for your product. This is the secret to making more sales and profits.

Any book you write should be copyrighted before it is printed. A copyright is very inexpensive when you consider it protects you from anyone reprinting, publishing, or copying your work.

Copyrighting your work is how to easily protect your book from anyone stealing it! No-one else then can profit from your book. You can obtain all the up-to-date copyright applications and laws by writing Copyright Office, Library of Congress, Washington, D.C. 20559.

A copyright protects the author for life, plus 50 years. Any copyright should be mentioned in your will, so you can pass on this valuable asset.

If you are involved in a joint venture, you could have your partner send out cassette tapes that you put together describing your business, your concepts, your products, and whatever else you desire to tell them.

Essentially, you are having them send their customers free publicity items that will get those prospects interested in you and, hopefully, wanting to buy from you. This is how to make $1,000,000 giving your product away for FREE!

Give them a sample, a teaser, something they can use that is very limited. Let them know that you have more, though, and that they can get it from you. As a result of this, you can potentially increase your profits beyond your own customer base and bring in money from your partner’s customer base. Many businesses have found this profitable, and some have made even millions of dollars. You have the same potential, as well!

Never worry so much about the cost of acquiring customers, because customers are money in the bank. Your philosophy toward your customers is the real secret of how to make 50 times more money from them.

Many times people who don’t take the larger view of things try to just run promotions where they make the most money right away - as instantaneously as possible. They don’t realize that a good customer can potentially be worth huge amounts of money. Therefore, they don’t have the attitude of investment.

It helps greatly to have the attitude of an investor. Investors realize that, although it will cost them a certain amount of money for now, that money is being spent to bring them more money over a longer period of time.

Always remember that good customers are just like money in the bank. Invest in good customers whenever you can! That way you can gain customers that won’t just buy from you once, but they will keep buying from you. This will enable you to potentially make 50 times or more from your investment.

Now, we’re going to talk about using print news releases to do on-line free advertising.

Okay, so, what are the best ways to build a business? We think it is to use news releases. Many of us do it to get those free publicity sales. We’ve sold tens of thousands of dollars worth of books and other products by mailing news releases. They really work. They’re a billion dollar off-line method you can use to get rich with your on-line web site! They’ve brought direct marketers billions and billions of dollars over the years . . . now put them to work for you!

Typically, a news release is written double spaced on a single sheet. That’s one of the drawbacks, or disadvantages, of press releases. You usually can only use about 100 words to tell your story. Print publishers will only give you so much space.

On our web sites, however, space is no problem. We’re assuming that you have a web site listener, and if you don’t, we really think you should, because that is the basis of great Internet marketing. You can do it with e-mails.

You don’t have to have a web site, but you have a major advantage if you do have one. With a web site, we can use as many pages to tell our story as we want.

We’re recommending that you continue to send out news releases to print publications or start doing it, if you’re not. At the end of your news release, we strongly suggest that you give your web site address.

To make it even more exciting for people to go to your web site, you can tell them that if they go to your web address, they can get a complete description of your great products. This is very important, because you can’t tell the full story in a short news release to print publications. We’re using off-line news releases to promote our on-line site.

If you’re trying to sell direct from the news release, keep in mind that it is hard to sell things for $195, $300, $400, or more. Most of our success has come from products that were under $50. However, if you’re just asking people to check out your web site for more information, then you can use page after page after page to tell the complete story that could get you those $195 or $295 sales.

You have a better shot to sell something when you have more copy and illustrations to tell the complete story. Send out those press releases to journals, magazines, and news letters that give your complete web address and information, and tell them that a complete description of your product can be found on the web.

The degree of your success is determined by:

1. Your understanding of what people in your market want.
2. Your knowledge about them.
3. Knowing the best ways to reach them.
4. And knowing how to persuade them to buy.

You can use these four things to turn your best ideas into instant cash! Commit yourself to learning these. Make a life-long study of your market. Who are the people you want to sell to? What do they want the most? How can you give it to them? How you can reach them and persuade them to buy? The answers to these questions will come slowly, but they will come. As your knowledge and experience grow, so will your income.

What would otherwise appear to many to be a mammoth undertaking has been broken down into smaller, but vital, and clearly understandable, chunks of information. This manual’s purpose is to help you avoid being overwhelmed by working on your entire project at one time. Concentrate on one part at a time, and then allow yourself to do a good job on each.

With this method, you won’t be working on what seems to be a huge, monstrous task. Instead, you are writing small sections that, when added together the right way, end up being the size you want. We use this method for every project we do, and we find that it works very well.

It helps to keep our efficiency high, since instead of looking at it as a huge, seemingly endless undertaking, we see it in small tasks we handle one at a time. That way we are able to keep a positive mindset, which keeps our work’s quality (as far as the information is concerned) high.

Therefore, we have a better product to offer our customers - a product they are much more willing to buy - and we end up making a lot more money than we would have the other way. The same can apply to you, too.

The way to make money in direct-response marketing is to find a problem that people are having and then sell them a solution to that problem. So, in order to best do this, you must study your target market. You must learn all about them. What problems do they have?

After you have determined what their problems are and how your product can solve them, you create a sales letter that tells them about that problem again, and then shows them how they can solve that problem! This is how to turn your customers’ problems into cash you can spend!

By knowing and understanding what your customers’ problems are, you can develop a sales letter with a headline that says the biggest benefit of buying your product is getting rid of that problem! One example would be the opportunity market. Many companies produce nothing but pure junk. They promise the world, but they don’t deliver. This gives the opportunity market a bad name. To capitalize on this problem, your sales letter could sell your business opportunity by telling people you know there are dishonest people in this business. Tell them you understand that they are nervous about sending you money. But then back up your statements with a powerful guarantee that takes all the risk away!

This is a powerful technique you can use to turn your customers’ problems into cash that you can put in your pocket, take to the bank, or spend on something you want to buy for yourself!

Potentially, there are millions of people who can make up your market. That means potentially you can get millions of people to give you their money in exchange for your product or service! How? By using small ads to attract those people and build up your mailing list.

Use your small ads to attract prospects into contacting you initially. Since there isn’t much room in a small ad, it is typically better to use the ad to dramatically present your product or service’s biggest and best benefit, and then tell your prospect how to contact you for further information.

Another great idea is to use the small ad for an introductory offer - for example, you could sell a very inexpensive product and include a free gift with purchase.

When you get responses from your small ads, you are gaining the names and addresses of good prospects to send future offers to. Keep them and put them on your mailing list!

Once you build up a mailing list, you can go back to those people on that list again and again with related products and services and try to keep these people doing business with you. That way, you’re able to keep the list you have of your best, regularly buying customers and keep expanding it all the time with new customers!

A very excellent tactic is for you to learn how to “spy” on your competition. You can get very valuable information this way! This is not illegal, and it isn’t unethical. In fact, the world’s best marketers are always spying on the competition. This is how they learn ways to improve their own products to make them better than the competition.

The late Sam Walton, founder of the nation-wide mega-successful Wal-Mart stores, used to say that he had been to more K-Mart stores than any other man alive! You can bet he wasn’t spending any money, though!

Mr. Walton would spy on his biggest competitor by constantly visiting their stores. He would check out the prices. He would check out the customer service, how they were selling their product. He would do just about anything that would give him more information about his competitor. In fact, he was escorted out of many K-Marts, but he did get valuable information.

He found ways to improve his stores based on the problems he found at his competitors’ stores. He found all kinds of things that could make his store better than the competition!

Spying is a very powerful source of ideas. It can show you what is working for your competition. It can show you your competitor’s weaknesses that you can turn into your own strengths! This can be very powerful for you and your business. It can be a powerful way to build the leverage you need to present a better product to the public.

It isn’t difficult to learn to investigate all of your competition. Here are just a few of the ways you can investigate your competition!

• Buy their product.
• Order their catalog.
• Get on their mailing list.
• Visit their stores.

Find out all about their operation. Find out how quickly they fill orders. Find out how they handle a complaint.

This doesn’t take very much money, and it could help you make a lot more than you make now! Do all you can to get a niche in your market that can help you make the most money possible.

Speak at group and organization meetings about your book. Even if you do not receive a fee, you will be able to sell your books after your talk. This method will reach a new market for you and may result in added publicity for your book if the meeting is publicized.

If you have a book that appeals to the mainstream, this is a dynamite way to make large amounts of money. We know a man from Phoenix, Arizona who sells a million dollars worth of his informational products every year simply through speaking in front of groups.

He publishes marketing information for small businesses and business owners that are looking for marketing information to help them make money with their business. He goes to seminars other people put on C he doesn’t even have to put on the seminar C and he shares his information and gives them some of his best marketing strategies. He has gotten rich through speaking at group meetings C and you have the same potential.

Offer to sign your books at a local bookstore as a type of promotion. This will give you ample opportunity to put both your books, and yourself, on display since a customer will rarely buy your book if he/she cannot see it!

Assuming you have developed a great headline that has captured a reader’s attention, and you have kept that attention by offering a benefit or advantage, you must now get action. Finish your ad the right way C and you’ll get more people to send you their money!

When you come to your close, do not stop being creative and think your work is complete. Many writers seem to think their job is over after the headline and body copy are written. You must, however, inject that all-important, last-minute desire for what you are offering.

Let your prospect know that they will lose if they let this opportunity slip away. Let them know that what you are offering has been well thought out, and that what you have to offer will benefit them immediately! Ask for action!

Closing your ad is very important, and it is vital that you do it the right way. You can use every technique and have the most beautiful, attractive, enticing headline and body copy in existence, but if your closing is weak, none of the above are any good.

Remember, the big, overall goal - the goal all of the other factors are working towards - is making you money. If one factor drops out, the chances of success are lessened by a wide margin.

Let’s put it this way. Every part of the ad is a separate organ. Each performs its functions that make the ad “live” and influence people into spending their hard-earned money on your product or service.

What happens to a human being when an organ quits working? What happens if a person loses their liver? Loses their heart? Loses their lungs? Loses their brain? The human can no longer function - the human can no longer live.

Everything does something important, but it’s the whole that matters the most. In the human body, if an organ doesn’t work and it isn’t replaced, the body’s main function - to live - cannot continue. If a part of an ad doesn’t perform its function, the ad is “dead,” and a lot of potential money will be lost.

Many times it’s better to buy an established business. In most cases the owners are exhausted and frustrated. They’ve done everything they could think of and it didn’t work for them, so they have put their business up for grabs for a low price just so they can get it off of their hands.

The truth is, these owners have been making seriously detrimental mistakes. Their best ideas, their best thinking, and their best way of running that business has driven it to the brink of bankruptcy. And their low sale price for their business allows others to buy an established business for little or EVEN NOTHING DOWN!

What did these business owners do wrong? In most cases they didn’t use sound marketing principles. Or if they did use the right principles, they were used incorrectly or lazily.

This is when someone new can come in with a clear vision and clear ideas, someone who understands that business’s market, is what that market wants, and how to give the market the best offer possible.

It may sound hard to believe, but you can automatically make $5,000 a month, sometimes even a lot more without doing any work for yourself. What we’re talking about is something you won’t find very many people are doing on their website, and it’s a huge mistake in our opinion because it’s so easy to make this automatic cash!

What we’re referring to is selling advertising on your website - and not just selling any advertising, but a specific way to do it so it can maximize your profits. It’s the world’s most powerful way to automatically make $5,000 a month on your website without lifting a single finger.

If you look around the Internet you do see some websites that are selling advertising or have advertising on their sites, some of them are actually swapping banner ads with other people. Some of them put links to their websites. That’s not what we’re talking about.

We’re actually talking about having people pay you in cash to be able to put their banner ad on your web site to bring people that are visiting your website to their website.

Now the way we recommend doing this is, first of all, you don’t want to have a lot of banner ads on your website. You’ve probably seen some websites that take ten minutes to bring up because they’re busy loading all the graphics. They’ ve got hundreds of banners and just a little tiny bit of information. It gets hard to read, it’s hard to wait for it to load and a lot of times, if that’s the way your website looks, your customers will be gone before they have a chance to even see what’s on your website because they won’t wait around for your tapes to load.

What you can do instead of that is simply have one banner that rotates among several ads. That’s what we’re going to tell you a little bit about: how to do to maximize your profits and make up to $5,000 a month or more without lifting a finger.

First of all, to back up a little bit, there are actually some people who only sell advertising on their website. There’s a gentleman that has a website that delivers a joke of the day and you can go to his website and register and receive a joke in your e-mail everyday. That’s all he has on his website. He gets millions of people that go to his website and register for this joke of the day.

He sells advertising on his website and makes money through the advertising. So there are some websites that sell products and services and then there are some websites that we call content-only websites and they make all their money from selling advertising. You can do it either way - what we’re going to tell you will work either way.

All you have to do is set up one banner ad and there is software out there that can do it for you. Alan Bechtold is a much better expert on the technique behind this so you might ask him if you get a chance if you really are interested in doing this.

There is simple software - a simple technique - that will allow you to have one banner ad that’s displayed on your website that every time a new person comes to your website it will rotate down through a list of those advertisers who have banners listed with their paid-for advertising on your website.

So let’s say you had ten different websites that were advertising, you would have basically ten different banner ads all on the same spot on your web page, except that only one would be appearing at a time. So if we came to your website, we would see a banner for another website and then if another person came to your website right after us they wouldn’t see the same website we saw - they would see another person’s website.

It just clicks down the list one by one by one with each new click. Each new person that comes to your website will see another one of those ads.

The amount of ads you can have there - the number of websites - is really unlimited. So you want to stick with something that’s in your own market and your field.

Really it’s unlimited! You can have as many as you want!

Now the example: how we got to $5,000 a month would be if you had fifty ads and you were charging $100 a piece (you could do it the opposite way too, a hundred ads at $50 apiece). You would be making $5,000 a month. All that revenue would come in automatically month after month without you having to do a single thing to get it!

If you have a merchant account (some old merchant accounts require you to actually swipe cards or the numbers manually) there’s new technology out there that allows you to process credit cards automatically over the Internet. If you have that technology, you can actually set it up to automatically know whose credit card hit every month for that advertising.

All you have to do is keep your content up to date - whatever you have on your site that’s driving the traffic in and whatever you’re doing to drive people to your website - have that constantly ongoing. Then you can make automatic money month after month because you have say fifty, a hundred people, five hundred websites, however many you want to do, rotating on your website and you have an on going agreement with those websites where you take their MasterCard or you take their Visa!

Every month automatically - they don’t have to think about it, you don’t have to think about it - automatically $50 per website or per advertiser is going right in to your bank account.

It can be whatever price you want. This is just for easy math. That would automatically come to you month after month without you doing a single thing to get that money.

Whether you do anything just like this or you adapt it a little bit, the key to remember here is to sell advertising on your website. There are so many websites out there that are making a fatal mistake by not doing it. It’s just easy money in the bank and it can come to you automatically without lifting a finger if you’ll just do it.

I feel that what I am going to present in this article is very powerful and important for your to remember.

Always remember that powerful copy is what’s going to sell your product. What you sell is very important, but how you sell it is more important.

That’s the one thing I harp on that you need to learn - to write powerful sales copy. If you don’t want to write it, pay someone else to do it for you. I get frustrated when I see people who are trying to make money in direct response and Internet marketing trying to write their own sales copy without really knowing how to do it.

You need to either learn how to write advertising or take the time to hire someone who can do it right for you, because it is the most important part of your entire sales presentation. If people don’t like the copy, and the copy’s not compelling, they’re not going to buy from you!

So with that in mind, I am giving you 42 power words that sell like crazy and will add sizzle to your ad copy.

I am going to briefly summarize, and then I’ll give you all of the words so you can go back. I want to give you as many as possible. There are probably hundreds more of them. In fact, there are books called “Words That Sell” that you should probably have in your library. But, if you can read this article again and again and try to incorporate these words in whole or partially into all your ads and sales letters, you will be more successful.

One thing I just want to reiterate - y should always incorporate use “you” copy. Always tell the reader what is in it for them! In fact, I read sales letters on the Internet and even in direct mail where people talk about “what I will give you.”

“I will give you this when you buy my package. I will give you that.” That is totally the wrong approach! Instead of saying, “I will give you.” all you have to do is turn it around and say, “You will get...” and it makes all the difference in the world! By just changing a few words - taking the “I”s” and the “me’s” out and changing it to the “you’s” - you can do a much more powerful job of selling your products. It’s much more valuable to say that than to try to come across as the “I will give you’s...”

With that in mind, I am going to go ahead and get to my list of 42. I’ve got a lot of them here! Now you can check them off as you use them throughout your sales letter so you can make sure to get some of these powerful words in.

It is not enough to simply have a sales letter. It needs to have powerful words in it! So here are 42 power words, and there are a lot more of them out there. These are some of the words I think are vitally important, powerful words!

Okay, here we go:

- Important
- Secret
- Miracle
- Surprising
- Valuable
- Magic
- Warning
- Insider
- Bonus
- Free
- New
- Easy
- Proven
- Discovery
- You
- Profitable
- Revolutionary
- Instantly
- No-risk
- Sensational
- Easy
- Suddenly
- Challenge
- Special
- 100% money back
- Now
- Compare
- Ultimate
- Boost
- Announcing
- Bargain
- Wanted
- Introducing
- Hurry
- Plus
- Increase
- Improvement
- Startling
- Amazing
- Surefire
- Practical
- Discount

There are a lot there! I think two of the most important ones you can use in your ad copy are probably “you” and “free.” People love to get stuff free! 47

Certainly, all of these are very important words. You’ll find as you write ads and sales letters certain ones will be used for certain situations and others you might not be able to use every time.

These are 42 of the most valuable power words you can use. There are many more of them that you can come across and use. That’s why keeping a swipe file is very important. If you have a swipe file full of ads, sales letters, and web sites that have sales letters on them, you will start to see which words are used over and over again. You’ll start to see power words like these being used and you’ll know that these are words you need to pick up on.

In fact, maybe you can go through your swipe file and highlight the power words, the superlatives, and special words that emphasize certain words, and just keep a note of those so you can refer back to them and have words to include in your sales letters that can increase your response.

So, I’ll keep this short. I just wanted to make sure you had those power words so you can go back and refer to them every time you need them, like when you are writing sales letters. If you have a copywriter, they should certainly know these power words and include them in your copy. Make sure they are in there!

Your mailing list can make you rich. Just follow this powerful strategy:

A) Build your customer mailing list through space ads or Direct-Mail.

You must always have some type of “Front-End Offer” that attracts new customers to your company.

B) Segment your mailing list by separating out your best customers from the rest.

Segmenting your list is easy: Quickly offer all new customers an additional offer for some type of product or service. Take the buyers of this second promotion and put their names on a special “preferred customer list.”

C) Create and develop new products, services, and offers to your best customers.

Write all of your sales material to this smaller group. You know these people. There’s a bond with them. You appreciate them and the business they’ve given you. Now write to them and simply show them how you can give them something they want with the product or service you are offering them.

D) Continue following these steps. Bring in new customers and re-sell to them again and again.

Think of this as a river that is constantly flowing. You must have a simple system that continually brings you new customers and then re-sells them again and again.

You can get rich with your mailing list by: 1. Attracting the right kind of customer in the beginning. 2. Proving that you have something very valuable to offer them. 3. Establishing your worth and proving that they can trust you. 4. Continuing to offer them related products and services... It can take a great deal of time and commitment to do these things, but the payoffs can be huge.

You could either work for a small percentage, you could offer to do it for a flat fee if you reach a certain amount and actually achieve your goal. Or, you could even start your auction business, and set yourself up as a specialist in on-line charity auctions and do the first two or three for free to get them under your belt.

Either way, if you are taking a percentage or if you are taking a flat fee over a certain amount, so that you can bring to the charity that you’re not a risk. “There’s no risk involved, why not try it?” And the benefits are many. There is no risk to the institution, and you can literally set yourself up in a business acting as a charity auctioneer.

Before you start thinking that it is wrong to charge charities to raise money for them, realize there are many professionals out there who make a very handsome full time living arranging charity events and taking their fees. It is a very normal thing.

You’re not going to be asking for money from the poor, or anything like that. In fact, you could be helping raise money for the poor and making money at the same time. Who can think of a better situation? Helping a favorite charity, making money, and being able to do it quickly in a short amount of time.

By having a real knowledge of what your product or service does for your specific market and being able to offer them the most of what they want, you can add a “power punch” to your headlines that will get your readers to do what you want them to do!

What’s the biggest benefit that prospects and customers will get if they accept your offer? What’s the biggest thing that the customers and prospects want?

For instance, if you were to have a product that was designed to relieve the pain and suffering of people with arthritis, your headline could be “End Your Pain NOW!”

A strong power punch like this headline will get more prospects to stop, read your sales message, and decide whether or not you have something that they really want and can use. It’s simple, but it requires much thought about the customers your product or service is designed for.

If you have marketed your advertising correctly, though, and have your arthritis remedy ad placed in a publication that is often read by many people suffering with arthritis pain, your power punch will be at its most effective - and most profitable.